Fundraising In Tough Times


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Presentation on Fund Raising in CSO Partners Workshop "Opportunities in Challenging Times - A Workshop for NGOs" held on September 14-15, 2009 at Secunderabad

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Fundraising In Tough Times

  1. 1. Fundraising in tough times!
  2. 2. estimated 6 Indian voluntary sector gets... 25% foreign sources Source: Civil Society May 2009 Rs 75,000 Crores
  3. 3. 30,321 2005 33,937 2007 6 FCRA registrations 1,659 More than a Crore Source: Ministry of Home Affairs Annual Report, Govt of India
  4. 4. 0.33% 2005 0.28% 2007 6 Global Aid declines 0.7% UN guideline Source: The Reality of Aid, 2008
  5. 5. <ul><li>We have reached the moon! </li></ul><ul><li>We want to be a Donor country, not a recipient! </li></ul><ul><li>25% cut from foreign sources </li></ul><ul><li>Reduced corporate money </li></ul><ul><li>Note: There is no readily available information on the long-term policies of the international aid community towards India; and no readily available information on the amounts and trends of aid. </li></ul>September 24, 2009 The going gets tough
  6. 6. <ul><li>Meanwhile, life goes on </li></ul><ul><li>Children need to be educated </li></ul><ul><li>Homes need to be built </li></ul><ul><li>Diseases have to treated </li></ul><ul><li>Poverty needs to be tackled </li></ul><ul><li>Rights should be defended </li></ul>September 24, 2009 And tougher…
  7. 7. The tough could get going… <ul><li>Diversify your income sources </li></ul>September 24, 2009
  8. 8. Five key sources of income remain <ul><li>Self-generated </li></ul><ul><li>Individuals </li></ul><ul><li>Government </li></ul><ul><li>Corporate </li></ul><ul><li>Grant making organisations </li></ul>September 24, 2009
  9. 9. 1 Promote your work
  10. 10. <ul><ul><li>Cordaid, Netherlands – Visiting cards </li></ul></ul><ul><ul><li>The card was designed because it fits the brand and marketing strategy of Cordaid. The visiting card serves as a good way to start a conversation. </li></ul></ul>Visiting cards Promote your work
  11. 11. <ul><ul><li>Only the two fundraisers use this card. Others have general Cordaid cards. </li></ul></ul>Visiting cards Promote your work
  12. 12. 09/24/09 The telephone is extremely important and often under-used tool for the fundraiser. It can be used in variety of ways, either on its own or in conjunction with other media. Make phone calls Promote your work
  13. 13. 09/24/09 A presentation can be made to a formal audience and can help the fundraisers organise the ideas she/ he wants to present. Always have a 10-slide presentation ready Promote your work
  14. 14. 09/24/09 Writing a good letter is an art that a fundraiser should master. Write letters to people you know Promote your work
  15. 15. 09/24/09 The creation and production of effective fundraising and publicity literature is one of the most important tasks of a fundraiser. Good fundraising ideas cannot be fruitful if you are using poorly prepared or presented material. Distribute brochures, leaflets, appeals... Promote your work
  16. 16. 09/24/09 Using posters, banners or hoardings are the most effective way to get publicity, especially for events and campaigns. Put up posters, banners and hoardings Promote your work
  17. 17. 09/24/09 A newsletter is a good way to keep in touch with your donors and well wishers. Every time they hear from you, the chances that they might remember to support your organisation increase. Bring out a newsletter Promote your work
  18. 18. 09/24/09 Every organisation has to produce an annual report. This can be an extremely useful publication for your fundraising. The annual report is an opportunity to promote the strength of organisation and highlight its importance. Publish an Annual report Promote your work
  19. 19. 09/24/09 Organising a campaign is not easy. You need to select the right people, like campaign advisors, staff and volunteers to get your campaign started. But it is a good way to generate publicity and even funds Organise a campaign Promote your work
  20. 20. 09/24/09 There are many innovative ways to fundraise using the internet. First you have to set up a website for your organisation. Internet is also used for sending e-mail and e-newsletters. Use the internet, try social networking Promote your work
  21. 21. 09/24/09 Getting publicity is important to help drive public awareness of fundraising activities. You can use newspapers, magazines, radio, and TV to get coverage and advertise in media. Use media Promote your work
  22. 22. September 24, 2009 <ul><ul><ul><li>Financial and in-kind contributions from individuals , local community members within and outside the country, business houses, national trusts and foundations </li></ul></ul></ul><ul><ul><ul><li>should be welcome. </li></ul></ul></ul>2 Tap local resources
  23. 23. <ul><ul><ul><li>Village women in South India put a handful of rice into a bowl, before preparing family meals. These bowls are brought to the weekly meeting of the local self help group formed by Society for Rural Development and Protection of Environment (SRDPE) in Tamil Nadu. </li></ul></ul></ul><ul><ul><ul><li>The organisation then distributes the rice to those who need it. Also, these women save one rupee a day to support children affected by HIV/ AIDS! </li></ul></ul></ul>3 Involve local communities
  24. 24. 09/24/09 <ul><li>Events: of all shapes and sizes </li></ul><ul><li>Donation boxes: in shops and homes </li></ul><ul><li>Collections in homes and schools: tickets, coupons </li></ul><ul><li>Payroll giving </li></ul><ul><li>Selling products and services </li></ul><ul><li>The Internet </li></ul><ul><li>Mass fundraising events like Marathons, walkathons, Joy of Giving week, 7days7gifts </li></ul>More fundraising methods
  25. 25. 4 Get government support
  26. 26. Thank Properly Communicate frequently Phone your top donors 5 Work at retaining your regular donors
  27. 27. Principles of fundraising <ul><li>People give to people </li></ul><ul><li>Make it easy for the donor </li></ul><ul><li>The 20:80 principle </li></ul><ul><li>The 30-second rule </li></ul><ul><li>Peer group pressure is a fact </li></ul><ul><li>Ask for the right amount </li></ul><ul><li>Tell the truth </li></ul><ul><li>Plan </li></ul><ul><li>Test and test again </li></ul><ul><li>Say ‘thank you’ quickly and in different ways </li></ul>The 20:80 principle: Be open to the idea that a few people in your community could donate huge sums of money and a large part of the community could give smaller donation that amount to a significant percentage of your donated income...
  28. 28. <ul><li>Promote your work </li></ul><ul><li>Tap local resources </li></ul><ul><li>Involve local communities </li></ul><ul><li>Get government support </li></ul><ul><li>Work at retaining your regular donors </li></ul><ul><li>Network with like-minded organisations </li></ul><ul><li>Learn from larger organisations that continue to grow </li></ul>September 24, 2009 Fundraising in tough times
  29. 29. Thank you! [email_address]