Corporate NGO Partnership

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CSO Partners in collaboration with CII conducted a CSR Online Educational Series exclusively for NGOs. This is the second presentation in the series

It covers the following topic
- Opportunities and Challenges of Partnership
- Selection of Partners and Cause Alignment
- Building and Managing Effective Partnership
- Case Example

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Corporate NGO Partnership

  1. 1. Corporate NGO Partnership
  2. 2. Context Partnering with corporate bodies Opportunities and challenges of partnership Building and managing effective partnership Case examples
  3. 3. Context
  4. 4. Context
  5. 5. Context Partnering with corporate bodies Opportunities and challenges of partnership Building and managing effective partnership Case examples
  6. 6. Evolving motivation Collaboration levelCollaboration level Impact levelImpact level
  7. 7. Characteristics of engagements Network Alliance Collaboration Partnership Level of involvement Coordination Cooperation Participation Co-ownership Interdependence * ** *** **** Formal structure * ** *** **** Defined Process * ** *** ****
  8. 8. Categories of Business-NGO Partnership
  9. 9. Context Partnering with corporate bodies Opportunities and challenges of partnership Building and managing effective partnership Case examples
  10. 10. Opportunities – NGOs perspective
  11. 11. Opportunities – businesses’ perspective
  12. 12. Challenges for Business-NGO partnership
  13. 13. Donor-recipient satisfaction
  14. 14. Donor feedback and communication
  15. 15. Impact measurement is important but difficult and expensive
  16. 16. NGOs’ performance as perceived by HNWIs
  17. 17. Impact and effective communication to determine choice
  18. 18. Donors believe there are several ways to enhance impact
  19. 19. NGOs believe there are several ways to enhance impact
  20. 20. Context Partnering with corporate bodies Opportunities and challenges of partnership Building and managing effective partnership Case examples
  21. 21. Partnership development
  22. 22. Attributes of partnership • Trust and confidentiality • Accountability • Shared vision and common interest • Mutual respect • Transparency • Empathy • Agreed upon realistic mandate and scope
  23. 23. Points to be considered during partner selection • Initial exploration & assessment – Understand company’s business and social goal – Assess companies performance in terms of responsible business – Identify company’s core competency that will contribute to partnership – Assess the company’s commitment – Identify the benefits sought by the company
  24. 24. Points to be considered during partner selection • Partner selection – Shows respect for the NGO’s values, initiatives, and competencies – Values transparent communication – Views NGO as an equal partners – Alignment of corporate objectives with NGO objectives - cause alignment
  25. 25. Causes companies can invest in as per the Act MCA has informed High Court that Schedule VII to include promoting healthcare including preventive healthcare. This would encompass the entire health care area, including the treatment of diseases, etc,
  26. 26. Schedule VII
  27. 27. Schedule VII
  28. 28. Tips for successful partnership development • Enhance visibility among the corporate sector – Have a website – Virtual presence in social media • Facebook, twitter, etc – Niche sites – Propoor, NGO Marketplace, – Retail donation platform • Give India • United Way • Global Giving • CDRN (for disaster)
  29. 29. Tips for partnership development • Networking with the sector to build trust – Presence in appropriate forum and conference – Online networking (NGO Marketplace, Ammado, etc) – Relationship building with corporates • Targeting corporate – Top 200 companies that make up 39% of the total CSR investment of Rs.15,000 – 18,000 Crore – Corporate houses having presence at the local level – Scan the CSR policies and take a targeted approach
  30. 30. Tips for partnership development • Develop appropriate programmes – Programmes that have well defined activities along with clearly stated impact (preferably short term impact) – Productization of the programme in keeping with the 1 year cycle mentioned in the Act – Develop programme package relevant to your goal, expertise, and passion and not follow the market trend • Do not rely solely on corporate funding
  31. 31. Tips for partnership development • Establish credibility preferably through third party accreditation
  32. 32. Establishing credibility
  33. 33. Elements of partnership agreement
  34. 34. Elements of partnership agreement
  35. 35. Elements of partnership agreement
  36. 36. Context Partnering with corporate bodies Opportunities and challenges of partnership Building and managing effective partnership Case examples
  37. 37. Reconceiving products and market • The Naandi Foundation and GAIN were working together to deliver the mid-day meals program to children in Andhra Pradesh and faced challenges fortifying the meals with iron. • Britannia develop a tasty biscuit that was distributed across the state of Andhra Pradesh • Following this pilot, Britannia launched on the mass market as “Tiger” biscuits and simultaneously ran a nutrition awareness campaign with GAIN. Source: Forbes India : The Good Company
  38. 38. Bhavishya alliance • The Bhavishya Alliance was established in 2006 by The Synergos Institute, Unilever and UNICEF as a non profit organization to tackle the challenge of child under nutrition • Between 2006 and 2012, Bhavishya served as a rare opportunity for those in corporate, government and civil society sectors who are committed to reducing under nutrition to plan and implement a series of innovative pilot projects in target areas of Maharashtra
  39. 39. Project Shakti • Started on 2000 with the aim to increase HUL’s rural distribution reach as well as provide rural women with income generating activities • Involved training female entrepreneurs who live in rural india and sell products of HUL to village markets • Average sales of Rs. 10,000-15,000 per month and a profit of Rs. 1,000/month • HUL works through SHGs. There are about 45,000 Shakti Ammas across 15 states in India Source: HUL Website
  40. 40. Redefining productivity in the value chain • Coca-Cola India had fortified low-cost beverage Vitingo, which delivers iron, folic acid, vitamin A, vitamin C, and zinc • Coca-Cola partnered with the NGO Bharat Integrated Social Welfare Agency (BISWA) in 2009 to launch an awareness problem on micro-nutrient malnutrition among poor populations • Coca-Cola was thus able to more effectively reach these customers and combat malnutrition Source: Forbes India : The Good Company

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