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Ppt csn 2012

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Ppt csn 2012

  1. 1. FLICKR POUR B. OBAMAVÉRITABLE OUTIL DECOMMUNICATIONThomas Delage de LugetCSN 2012
  2. 2. •  Quelle stratégie de communication B. Obama utilise-t-il?•  Comment concilier vie privée / vie publique lorsqu’on est un chef d’Etat?•  Comment les réseaux sociaux (Flickr) lui permettent-ils cette communication?
  3. 3. IMPORTANCE DE LA COMMUNICATIONEN POLITIQUE •  Rendre compte aux citoyens de son action ! sphère publique •  Rectifier des vérités ! sphère privée
  4. 4. CAPITAL SOCIAL DU PRÉSIDENT DESETATS UNIS •  Forte centralité au milieu d’une clique très interconnectée (bonding) car Président des Américains
  5. 5. CAPITAL SOCIAL DU PRÉSIDENT DESETATS UNIS •  Réseau social conséquent car intermédiaire entre des groupes homogènes (bridging)
  6. 6. GARE À LA COMMUNICATION!S’il bénéficie d’une communication excellente, cela peut seretourner contre lui. •  Ex : lendemain du premier débât télévisé, anniversaire de mariage en direct.
  7. 7. PETE SOUZA : PHOTOGRAPHEPOLITIQUE •  Photographe du President Reagan pendant 5ans ½ •  Chief Official White House Photographer for President Obama •  Mais aussi : Director of the White House photo office " différence entre Maison Blanche et B. Obama
  8. 8. PETE SOUZA : PHOTOREPORTER DUPRÉSIDENT •  Accréditation totale de B. Obama •  Peut assister à toutes les réunions du Président •  Mais aussi à des scènes de sa vie de famille
  9. 9. PORTRAITS OFFICIELS DU PRÉSIDENTPour rendre compte de son attitude présidentiable
  10. 10. LE PRÉSIDENT AU CŒUR DE L’ACTIONSituation Room, 2 Mai 2011
  11. 11. LE PRÉSIDENT, CITOYEN AMÉRICAINÀ FONCTION ANORMALE Une fois son costume de Président retiré, B. Obama n’apparait plus que comme un simple citoyen.
  12. 12. B. OBAMA : UN CITOYEN COMME LESAUTRES? Barack Obama avec ses deux filles Malia et Sasha. Impossible de deviner qu’il est Président des Etats Unis.
  13. 13. LE PRÉSIDENT ET SA FEMMEMoment d’intimité entre le Président et la First Lady…
  14. 14. LE PRÉSIDENT ET SA FEMMEOu alors de complicité politique. Meilleurs alliés?
  15. 15. EXTIMITÉ DU PRÉSIDENT : A LAJONCTION ENTRE SPHERES PRIVÉESET PUBLIQUES
  16. 16. CONCLUSION Quelle stratégie de communication? ! B. Obama montre tout : Il apparait comme un bon père de famille et un bon président
  17. 17. Conciliation vie privée / viepublique!Extimité : avec sa femme ilparticipe à des manifestationspolitiques
  18. 18. Comment utilise-t-il les réseaux sociaux?! Flickr apparaît tout a fait adapté, avantage de n’avoir qu’unphotographe.

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