Introduction to Charleston PR and Design, LLC


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An introduction to Charleston PR & Design, LLC. Our background, achievements, accomplishments for our clients.

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Introduction to Charleston PR and Design, LLC

  1. 1. introducing
  2. 2. experienced counsel <ul><li>Over 30 Years’ Experience </li></ul><ul><ul><li>Deep experience marketing and public relations for </li></ul></ul><ul><ul><ul><li>Restaurants </li></ul></ul></ul><ul><ul><ul><li>Home Building & Construction </li></ul></ul></ul><ul><ul><ul><li>Professional Services Firms </li></ul></ul></ul><ul><ul><ul><li>Senior Housing </li></ul></ul></ul><ul><li>Worked with national accounts across multiple markets in the USA to insure consistent delivery of message </li></ul><ul><li>Proven success in delivering winning social media and marketing campaigns for national, local & regional products </li></ul>
  3. 3. what we do <ul><li>At Charleston PR & Design, LLC we plan and implement integrated marketing, public relations and social media strategies that help you engage your customers and grow your business. </li></ul><ul><li>We align all the elements so customers respond with their attention and business. </li></ul><ul><li>We achieve media placement and blogger attention. </li></ul><ul><li>We make success possible. </li></ul>
  4. 4. leadership & community <ul><li>Charleston PR & Design, LLC members are frequent speakers on marketing, public relations and social media and serve in community leadership positions. </li></ul><ul><li>Past Presentations: </li></ul><ul><ul><li>Center for Women </li></ul></ul><ul><ul><li>Charleston’s American Marketing Assn. </li></ul></ul><ul><ul><li>College of Charleston Communications classes </li></ul></ul><ul><ul><li>Charleston County Library Small Business Networking </li></ul></ul><ul><ul><li>Multiple presentations to Business Networking Groups </li></ul></ul><ul><li>We serve on: </li></ul><ul><ul><li>Strategic Posse for Parliament, the advisory panel guiding the growth of the Creative Cluster for Charleston’s Regional Development Alliance & presenters of Pecha Kucha Charleston </li></ul></ul><ul><ul><li>Social Media Club Charleston Advisory Board </li></ul></ul><ul><ul><li>Advisory Board of Carolina Studios, after-school music program for children established by Mark Bryan of Hootie & the Blowfish and others </li></ul></ul>
  5. 5. services <ul><li>Brand development & analysis </li></ul><ul><ul><li>research </li></ul></ul><ul><ul><li>design </li></ul></ul><ul><li>Strategy & implementation </li></ul><ul><ul><li>marketing </li></ul></ul><ul><ul><li>public relations </li></ul></ul><ul><ul><li>website development </li></ul></ul><ul><ul><li>social media </li></ul></ul><ul><ul><li>digital marketing </li></ul></ul><ul><li>Marketing collateral development </li></ul><ul><ul><li>corporate identity: logos, letterhead, business cards </li></ul></ul><ul><ul><li>websites </li></ul></ul><ul><ul><li>social media pages </li></ul></ul><ul><ul><li>brochures </li></ul></ul><ul><ul><li>blog post writing </li></ul></ul>
  6. 6. a few clients <ul><li>Slather Brand Foods </li></ul><ul><li>marketing, pr, website development & management </li></ul><ul><li>The Citadel </li></ul><ul><li>contract holder for crisis communications consultation </li></ul><ul><li>Corporate Culture Pros </li></ul><ul><li>web marketing, public relations </li></ul><ul><li>Charleston’s Rigging / Carolina’s Rigging </li></ul><ul><li>public relations </li></ul><ul><li>Gee Creative </li></ul><ul><li>consulting for their clients on public relations, web marketing and blogging assistance </li></ul><ul><li>Savory Sushi & Catering </li></ul><ul><li>marketing and public relations </li></ul><ul><li>Lowcountry Residential Builders / Linnen Place </li></ul><ul><li>branding, website development, collateral development </li></ul>
  7. 7. charleston pr quoted In: Do you have the right advisors? Woman Entrepreneur . The story was also picked up by  Fox Business . Interviewed on “How to Avoid Twittercide” by Live5 News, WCSC TV Charleston Quoted on marketing & branding strategy for food entrepreneurs When should business support local organizations
  8. 8. earned media for clients Clients in national publications And Blogs.
  9. 9. earned media for clients Cover story national magazine
  10. 10. clients in charleston media Earned Media for Slather Brand Foods Fall 2010-Spring 2011
  11. 11. web marketing strategy <ul><li>Planned strategy, optimization and content for Corporate Culture Pros rebrand and re-launch of their website. </li></ul>Increases in months since re-launch
  12. 12. web marketing strategy <ul><li>Commonwealth Contracting, LLC From no presence to 8 th in a highly competitive market, with their small-in-scope website. </li></ul><ul><li>Revisions now in the works to gain additional placement </li></ul>8 th in organic placement from no presence
  13. 13. social media results Facebook Fan Likes Over Time When Fan recruiting initiated
  14. 14. social media results Sample Facebook Fan Interaction over Time When we began interaction
  15. 15. our approach <ul><li>Pull, not push your customers towards your company. </li></ul><ul><li>Understand who your customers are </li></ul><ul><ul><li>What they care about & need in their lives </li></ul></ul><ul><li>How your firm’s services & products serve those needs </li></ul><ul><li>Where your customers seek information to solve those needs </li></ul><ul><li>Understand who your competitors are </li></ul>
  16. 16. our approach <ul><li>Find your point of differentiation. Then use it to establish brand & develop messages. </li></ul><ul><li>Analyze your position & unique selling proposition </li></ul><ul><li>Listen to your customers’ voices </li></ul><ul><li>Re-position or re-brand if needed </li></ul><ul><li>Develop messages to resonate with customers </li></ul><ul><li>Plan tactics to place message where customers will notice and respond </li></ul>
  17. 17. tactics <ul><li>Not every campaign requires all these strategies, however, we recommend an integrated plan to achieve highest results. </li></ul><ul><li>Advertising </li></ul><ul><li>Public relations activities </li></ul><ul><ul><li>storyline development </li></ul></ul><ul><ul><li>media pitching </li></ul></ul><ul><ul><li>press releases </li></ul></ul><ul><li>Content managed website </li></ul><ul><ul><li>blogging & updating content on a regular basis to gain position </li></ul></ul><ul><li>Social media message deployment </li></ul><ul><li>Events </li></ul>
  18. 18. let us work with you! <ul><li>Let’s get started growing your business, making the news, talking to your consumer. </li></ul><ul><li>Get Connected. </li></ul><ul><li>With your customers. </li></ul>