Great Big Book of Things Marketers Say

Great Big Book of Things Marketers Say
Great Big Book of Things Marketers Say A huge collection of shareable pithy, amusing, guiding, and sometimes biting quotes from marketers and marketing managers around the world. Follow Fourth edition Updated: 6 August 2013
Introduction Marketers are quick to share; this book is a testament to that. Marketers in my network have contributed (at last count) nearly 200 quotes, most of which are presented here as bits of advice, best practices, laments, observations, and kudos for you to read and, of course, share.We hope you enjoy them all. Not everyone quoted here is a marketer, but most are.There are a few quotes from clients or people who buy marketing services. I found it quite interesting to read their take on marketing as a service or our skill sets as marketers. My company, Spider Trainers, is a marketing-services provider with SEO in its DNA.We design, develop, and deploy blast, drip, and nurture marketing campaigns that greatly improve yourSEO and that support your marketing department’s entire calendar. We also create content such as this eBook with a fair degree of regularity.Our publications are designed to educate our clients and enable them to participate in the campaigns we build for them. For lots more information on automated marketing, please drop by our website and visit our resources page. Please check back often.There is a revision date on the cover.The quotes keep pouring in and we don’t want to miss a single one. I hope you enjoy this compilation. CyndieShaffstall Author and founder ofSpiderTrainers Follow Get more publications like this eBook. Click to subscribe to Spider Trainers.
Customer service is the most important factor influencing buying decisions and how much people trust a company. — Dimensional Research Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ” ©2013 The quote on this page is the copyright of the author listed above.
When it’s exceptional — truly exceptional — the whole world might hear about it. — Kevin Allen, Entreprenuer.com Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
You can do anything, but you can’t do everything. — Andrea Kennedy, marketing strategist, speaker, and educator Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Influence is one of the most important — and misunderstood — concepts in marketing today…. — Michael Krigsman, ZDNet Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Don’t republish; repurpose. — Cyndie Shaffstall, author and founder, SpiderTrainers Posting your inbound content to syndication sites is a great way to extend your reach beyond the borders of your own website and marketing list, but don’t stop there. Don’t just republish the same content at multiple sources, repurpose. Make a YouTube orVimeo, record a quote from the press release as a short video, chop the video into short bursts forVine and Instagram, use the text for social-media postings, develop a slide deck, use related stats as an infographic, and share accompanying graphics on Pinterest are just a few ideas for getting the most from your valuable content. To learn more about how you can use multi-touch marketing to extend the reach (and add some legs) to your campaigns, send an email to Spider Trainers. For a good read, download our multi-touch marketing eBook: The Power of Print (in Marketing) Share “ ”
If you can’t measure it, you can’t manage it. — Dr. Surya M. Ganduri, PhD. PMP Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
To make people want to follow you, you have to be saying interesting things. — Marty Nemec Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
If it’s not something you would want to end up on the front page of NewYorkTimes, don’t post it on Facebook… — Monika Baraket, Accelerate Business Resources, LLC Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Don’t just post, participate. — LisaTilt, FullTilt Consulting Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Marketing [your] business is a full-time job. — Lisa N. Alexander,The Marketing Stylist Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Just because they have a marketing title, doesn’t mean they know anything about marketing. — Carolyn Goodman, president, creative director, Goodman Marketing Partners Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Today’s customers want to feel they are interacting with people, not faceless corporations. — Katrice Svanda, Digital Impact Agency Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Video is driving content across the web. — Diane E. Curtis, Atlanta-based social media strategist and blogger Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Fan counts are the least of my concerns. Fans don’t buy from you, customers do. — Brian Moran, Get 10,000 Fans Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
There is nothing in the rule book that says effective marketing has to be expensive. — Ruth Peebles,The INS Group Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
— Bola Olonisakin, GTechDesigns LLC Share this book ©2013 The quote on this page is the copyright of the author listed above. Instant recognition of your brand is your goal. “ ”
Google+ is a mystery and using it for marketing purposes is more mysterious still. — Anna Colibri, tech coach Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
In business, there are multitudinous layers of lying. And it’s something you need to understand in order to make the best decisions for your company. — Susan Schaffer, Founder, president, Market, Inc. Marketing Catalysts Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Always stress the features, benefits, and advantages of anything you are marketing. — Stu Leventhal, president, Lexicon Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
The content you create does not have to be directly related to your industry, it has to be relevant and valuable to your audience. — Jo Lynn Deal, myMarketing Cafe Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
… treat networking like a form of marketing … — Nathalie Lussier, OffThe Charts Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Marketing isn’t magic. There’s a science to it. — Dan Zarrella, Hubspot Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Word-of-mouth referrals still remain one of the least-expensive ways to generate repeat fans and new customers. — Michele Landis, senior business development director, PickPointz Sports App, 2020 Marketing Group Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Facebook is as fickle and varied as its 500 million active users per day… — Karine Heyden, AskKarine.com Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
— Cyndie Shaffstall, author and founder, SpiderTrainers Share In order to develop relevant content in social postings, marketing messages, and web pages you must know your audience. When you’re trying to buy the ideal gift for someone, you visualize them and think of their needs while you are shopping or planning to shop.You run through a mental list of needs, wants, hates, loves, interests, and perhaps ambivalence. Building buyer or marketing personas is the same exercise, but doing so for your business. It will help you to develop content; be that emails, white papers, web pages, or the like. You can be as general or specific as you choose when defining personas, but keep in mind that the more specificity you provide, the more targeted your messaging (or web-page content) can be. For a quick exercise in defining personas, try our online tools, or contact usand we’ll help you define your personas. Click here to access our free online B2B persona profiler Click here to access our free online B2C persona profiler “ ”
Perfectionism is a completely understandable defense mechanism, but, in reality, is simply a delay tactic to avoid the possibility of failure. — Andrew Grant, internet marketer, passionate blogger, and believer in paying it forward Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
…your employees affect how your customers react to your company.� — Hilary Hamblin, Momentum Consulting Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
A lot of email marketers take it very personally when people drop off their list.They fret and sweat over every lost reader. But I argue that there are many reasons why you want to celebrate— not mourn — when someone unsubscribes from your list. — Beth Hayden, CopyBlogger Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Events are content-marketing machines. — Heidi Cohen, actionable marketing expert Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Inbound marketing has gotten a reputation for being the sexier, less-intrusive marketing solution that brings about magic results. — Michael Kaiser-Nyman, Chief Marketer Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Well-written content that focuses on key phrases is the best tool you can use for search-engine optimization. — Jared Jaureguy Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Content generating takes a lot of brain cells in order to come up with quality articles or blog posts. — Gail Mallo, social media manager Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
If your gut tells you there’s a problem with the strategy, creative, or offer, there’s probably a problem with the strategy, creative, or offer. — Carolyn Goodman, president, creative director, Goodman Marketing Partners Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
The time is now to humanize your brand. — David Schwartz, owner, digital brand strategist and educator, Brand Education Services, LLC Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Ask yourself what content would be so engaging, that people are compelled to share it with their networks. — Kevin Baldacci, content marketing analyst, Salesforce’s Desk.com Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Everyone needs at least one buyer persona. Otherwise, who the heck are you marketing and selling to? — Dolly Howard, inbound marketing consultant and account manager, SmartBug Media Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Understanding what works for your social-media networks and your business comes from an understanding of what your audience is looking for. — Jessica Lee, Search EngineWatch Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Content marketing is all about earning trust as a thought leader in your industry by producing and sharing insightful content. —Yoav Schwartz, Uberflip Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Millennials are used to teamwork and making good friends with people at work — they will consistently need social media. — SM Strategies Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
There’s no shortcut to long-term success or a magic pill that creates results. It comes down to understanding your audience and then planning out how to best approach and engage them. Testing, learning, failing, improving, posting, testing, and learning. — Joshua St. Aubin, director of digital innovation, Schifino Lee Advertising + Branding Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Social media marketing isn’t just about getting your message out there; it’s about building strong, mutually beneficial relationships with your customers and partners. They key to doing so successfully is simple: trust. — Social MediaToday Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Delight is in the heart of the receiver. What delights me won’t necessarily delight you the same way. — Pam Moore, CEO, founder, Marketing Nutz, digital marketing, conversion optimization agency, ForbesTop 10 Social Media Influencer Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Only data can truly show you how successful any digital-marketing investmentreally is, so make sure you have an analytically driven, data-focused reporting strategy in place to define what success really looks like. — Jon Morris, guest author,The Moz Blog Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Despite all the hype about death of email, the fact is that email is now also the most- trusted form of lead generation and it is one tactic, which will remain the most important in the near future. — Hamza Hamza, Inbound Marketers, Ltd. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
For a story to be good, for it to be effective, it has to be compelling. Give people a reason to wantto listen. Gain permission, then, tell them a story about how a product or service will helpthem. Focus less on the whatand more on the why. — Price Allan, owner, Brown Rooster Communications, LLC Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Good content writing is similar to baking a cake. The ingredients you put in, or leave out, will determine whether or not your post rises or falls. — Glen Andrews, guest blogger, Basic BlogTips Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Herding prospects to your website and then trying to capture who they are is no longer enough.You must engage with prospects and customers at their playgrounds, if you want to stand out from the competition and be heard. — Manoj Ranaweera, founder and CEO, www.edocr.com Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
…the best-run and most-successful companies convey one clear, understandable story through every action that they take, not solely through their marketing. —Ty Montague, co: collective Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
The world of marketing is a constant struggle to stay ahead of your competitors by bringing something fresh and effective to the table every time so that you can claim your piece of the action. —Victoria Heckstall, Giveaways 4 Mom Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
If you are writing something that’s unique and people might have a feeling of otherwise missing out on, then this is a fantastic trigger to get people interested in your content. — LeoWidrich, Buffer Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Transparency implies openness, communication, and accountability. — Jessica Ann, Jessica Ann Media Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
— Cyndie Shaffstall, author and founder, SpiderTrainers In days gone by, a misguided marketing campaign had low risk of massive failure, but today with the speed of a keyboard, your carefully designed call to action could easily become national joke fodder and shared not just in text, but also in video and audio.Word of mouth has never spread so quickly or so destructively. Along with the increased speed ofWOM has come the speed and visibility of testing and it is readily available to everyone. If you’re ready to take a deep dive into the behavior, analytics, and acceptance of your campaign design, messaging, and delivery,Spider Trainers can help.We specialize inA/B and multivariate testing of blast, drip, and nurture campaigns specifically designed to help you get smarter faster. Contact us.We’re eager to help you identify the gaps and then design a testing plan for filling those in. Download: Blast, Drip, and Nurture —Automated Marketing Share Today’s marketing is a lot like playing pinball. “ ”
Marketing is like juggling balls — every hand needs to work together. — Martin Stein, CMO, FileThis, Inc. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Your online business reputation relies on positive reviews left by your customers. But if you’re a turd, let’s face it, you won’t be getting any positive reviews and testimonials. —Viktor Nagornyy Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
…in most organizations, innovation isn’t hampered by a lack of ideas, but rather a lack of noticing the good ideas already there. It’s not an idea problem; it’s a recognition problem. — David Burkus, assistant professor of management, Oral Roberts University Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Marketing is Latin for ’let’s just try sh*t until we see what works.’ — Mike Dewey, Hunting Insider Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
�…without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. — Proven Ranking Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Outbound marketing is about interruption. Inbound marketing is about discovery. — B2B Digital Marketing Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Marketing is like sex: everyone thinks they’re good at it. — SteveTobak, management consultant and executive coach Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Maybe that’s why whenever I catch a typo in someone else’s marketing, I’m suddenly a little bit happier. … Seeing other people’s mistakes just makes you feel a little less alone in this crazy world... —Vicky Carrasco, marketing and communications manager, High-Impact-Prospecting, LLC Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
A poorly aligned keyword set poisons the rest of your marketing tactics leading to confusing results and poor returns. — Jerry Nordstrom, founder and CMO, Lead Discovery Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
A good subject line will make people want to see what happens next. — Jim Morton, marketing communications specialist, Goolara, LLC Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Bottom line: sending to people who have not requested communication from you is spam — don’t do it. — Sean Mitchell, client success manager Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Rented or purchased lists are like rented or purchased love.... You wouldn’t tell your mom, and you don’t know where they’ve been! — Bruce Carlson,VP sales, MessageGears Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
You have to give the prospect a very good reason to give you their email address. — Stan Horst, Facebook marketing professional Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Success starts with how you view yourself, and the level of confidence within you reflects what you are capable of achieving in life. — James Patterson, Home Base Marketing Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
I think thought leader is thrown around carelessly, so the value has been diminished. — Jeremy King, business development director, ElementThree Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
A true marketer always looks for answers on the effectiveness of any marketing campaign. Answers give marketers ideas and stimulate creativity to make the next campaign better. — Mike Deuerling, MarketingDoc to small business owners; strategic marketing, publisher, speaker, teacher, and tactical media expert Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Getting visitors to your site is great, but if they’re not interested in what you have to offer, what’s the point? — Amanda Prior, finance/systems professional, Symbiotic Alliance Ltd. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Not everything that counts can be counted, and not everything that can be counted counts. — Albert Einstein Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
…it’s impossible to determine how long a brand’s following will last. — Steven Saunders, director, Syntegrity Group Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Social media is also that one big party everyone wanted to be invited to and now as a CMO, you have to play host and be sure everyone is introduced, happy about being there, and wants to come back again. — Richard Baron, consultant,WhatsNet Digital Marketing Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
— Cyndie Shaffstall, author and founder, SpiderTrainers If you’re anSMB, you know first hand the challenges of staying ahead of the curve and dreaming up creative messaging under pressure. Larger marketing departments are challenged too.With strict budgets, multiple stakeholders, teams to manage, and resource constraints, it’s amazing that projects get done at all. Outsourcing is the solution: 53% of surveyed marketing executives plan to use external resources to help with their marketing. Spider Trainerssupports marketing departments of 0 to 100, and all those in between. We design, develop, and deploy drip and nurture marketing campaigns that provide the foundation for your entire marketing calendar.We keep you top of mind and warm leads for passing directly to your sales team, even when you cannot. Contact usand we’ll design a program especially for you. Download: When Marketing Becomes the 800 lb.Gorilla Share Outside marketing help might not be just the best solution, but the only option. “ ”
Marketing are the things we do to gain prospects’ attention and regain clients’ attention. — Shawn Greene, Savage and Greene Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Consumers want to feel important, and your content should be created to make them feel special. — David Schwartz, owner, digital brand strategist and educator, Brand Education Services, LLC Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
…make sure everyone in the organization understands why selling a solution is better than a simple sales transaction… — Craig Preston, director of sales and marketing in the high-tech industry Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Respond to all negative and positive feedback publicly. — Jason Houck, owner,WeighYour Mind Media Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Know your market/audience and the situation/context. Everything else follows. — Dr. Brian Monger, senior marketing consultant and CEO, MAANZ International Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Know your audience’s pain points, their customers, and their customers’ pain points. — Keith Jack,VP marketing and business development,TV SaaS Alliance Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Always measure your online marketing efforts. Lane Edwards, regional sales manager, Act-On Software Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Focus on building relationships with your ideal clients, not on selling them stuff. — Scott A. Dennison, small-business strategist and marketing expert, FiveTalentsVentures, LLC Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Successful SEO must begin with great content, great tools, and great resources — resources that cannot be found on hundreds or thousands of other sites; built specifically to meet some need that your target audience has and that other webmasters will admire. — Jim Hodson, digital marketing strategist,VisibilityVentures Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Treat your sales team as your customer. — Michael Azzopardi, marketing manager, Genisys Group Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Do not overlook the importance of organic user engagement. — Oliver Exley, managing director, Exley & Smith Ltd. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
…show the customer how the product will benefit them; return on investment and time savings. Nothing speaks to a customer more than the value your product will add. —Tami Stodghill, press relations manager, XChange UK andThePowerXChange Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Be natural, create value for visitors, and make sure your technical issues are resolved quickly. — Jenny Halasz, search marketing (SEO and SEM) consultant, speaker, and president, Archology Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
You don’t need to start large to start marketing automation. — Michael Byers, principal,The Byers Group, LLC Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Emails may be cost efficient but it’s no excuse to not produce quality content to give to a targeted audience. — Benjamin Murray, marketing automation and digital marketing strategist, AT&T Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
People may like you, but do you know what they are saying about you? — Eric Bengston, general manager, digital marketing solutions, Swift Communications, Inc. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Digital marketing is not easy. — Richard Meyer, digital-marketing executive, Online Strategic Solutions, Inc. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
…a successful search-engine ranking is not in itself in a successful lead-generation campaign; in fact, it is only a piece of a much more complex process. — Chris Marocchi, strategic marketing consultant, president, Klear Strat, LLC Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Get the sexy ad-agency image out of your head. Learn math. Live metrics. Lead and be accountable. — Mark Olivito, CMO, Monogram Food Solutions Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
If it takes more than a sentence or two to explain the value of your message, it is too complicated. Simple is the answer. — John Kunzier, global director portfolio marketing, Unisys Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
The marketer is not as important as the marketing. — Richard Hatheway, senior manager, services partner marketing, Cisco Systems Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
For ongoing alignment, don’t forget to promote your wins internally so sales can see continuous value. — Jeff Coveney, president, RevEngine Marketing Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Always look for the link between online research and an in-store purchase. That is where you will find conversions. — Nithhyaa Ramamoorthy, graduate student specializing in data analytics, actively seeking full-time opportunity Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
— Cyndie Shaffstall, author and founder, SpiderTrainers According to Inc.com, “I don’t know,” are powerful, credibility-building words and that by admitting ignorance you make everything else you say more credible. Today, I don’t know occurs less often.With digital marketing, visibility is great — and getting better — and, importantly, it has even provided marketers with new insight into our traditional (offline) marketing engagement as well. If you would like to learn more about tracking your campaign metrics, acting on those metrics, and improving engagement, contact Spider Trainers.We will help you to develop campaigns that give you great insight and drive new and improved marketing efforts. Download: Marketing Metrics Share With any marketing campaign, your primary goal is to increase engagement, raise lead scores, and determine sales readiness in order to pass the lead to sales at the most-appropriate moment. “ ”
Write your content for people, not Google. — Unknown Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Ask questions because any time more than one human is involved, all bets are off. — Shawn Greene, Savage and Greene Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
If you are not spending at least 20% of your time talking with customers, you are out of touch with your market. — Keith Jack,VP marketing and business development,TV SaaS Alliance Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
When judging creative [content], never be a focus group of one — and your spouse’s opinion is irrelevant. — Carolyn Goodman, president, creative director, Goodman Marketing Partners Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Create emails using inverted pyramid style, with most important info up top. — KathrynTowner,WinM@il email marketing and web sales specialist,WinCommunications Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
When it comes to marketing automation, don’t bite off more than you can chew... but, do start chewing. — Molly Fitzgerald and Brandon Contreras, regional sales managers, Act-On Software Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Don’t send too many [emails], too fast. Warm up your IPs and establish a pattern before you start blasting. — ChrisWade, director of sales and marketing, ListMarketer Software Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Seek to build relationships with clients and prospective clients, not visitor counts, followers, fans or Likes. — Patrick Nelson, professional webmaster creating profitable, results-oriented, marketing-led websites Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
It’s not a prospect’s jobto understand what we want to talk about in our sales or marketing message. It’s our jobto make it so they can see themselves benefiting from working with us. In effect, relevance marketing makes prospects subconsciously or even consciously say,“Wow, this marketing message is about me.” —TedVinzani, owner, Accelerated Sales and Marketing Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Always stress the features, benefits, and advantages of anything you are marketing. — Stu Leventhal, president, Lexicon Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Humor works — unless you’re the only one laughing. — Carolyn Goodman, president, creative director, Goodman Marketing Partners Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Don’t make assumptions about your recipients. Test, test, test. — Gabriella-Mischel Rapone, email marketing director and consultant, Ace Maverick Media, Inc. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Know who the end user is going to be; craft your story for them. — Price Allan, owner, Brown Rooster Communications, LLC Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Marketers need the confidence to say, ‘This is what really matters to our buyers. So here’s the plan.’ — Adele Revella, Buyer Persona Institute Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Lay a solid structural code foundationfrom the back end, high-quality contenton the front end, and engage your audience on multiple social platforms. — Lori Smart, social media and SEO strategist, Smart4 Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Understand your audience, write contentfor them, and provide a method for conversion. — Jim Johnson, digital strategist Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
…relationships get [the] business. — Suresh Mehta, marketing consultant, John Oakey & Mohan Ltd. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Send the right offer to the appropriate segment… —Warren Cottis, marketing director, 360 Digital Performance Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Involve your sales counterparts because you’ll need their buy-in and feedback on lead-qualification strategies. — Derek Grant, sales director, Pardot Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Lie creatively . — Neil Richards, market research consultant and owner, Richards Research Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
The most-effective marketing delivers content that’s so helpful and valuable to the consumer they would be willing to pay for it — it gets them to buy over time without even selling. — Chad Pollitt, director of marketing, digitalrelevance™ by Slingshot SEO Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
We need to stop interrupting what people are interested in and be what people are interested in. — Craig Davis, former -chief creative officer, J.WalterThompson Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Segment and examine your list regularly, paying attention to where the contact is in the purchasing cycle so that you send the right message. — Judith Alberts, Alpha-Oh eMarketing Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
…put emphasis on creating a professional mobile presence where you can drive consistent traffic… — Allison Freedenfeld, director of product marketing, Zibaba Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Speak the customer’s language with a creative and adventurous mindset and spirit. — Johnny Chown, managing director, Inspiration Marketing Consulting Studio Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Think of your subject line like a pick-up line: make it great or expect failure. — Anna Ellis, senior account manager, eTrigue Corp. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. — JohnWanamaker, US department store merchant (1838 – 1922) Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
— Cyndie Shaffstall, author and founder, SpiderTrainers In the world of marketing, the conversion rate is the golden goose. It is the final goal by which the bulk of our efforts are measured.Conversion rate can be the number of white papers downloaded, the number of videos watched, the number of widgets purchased, or even the number of meetings set. Savvy marketers know that few efforts return results better than those gained through the implementation of targeted or dedicated landing pages. If you’ve yet to put this great tool to the test, it’s time you did. If you need help getting your landing pages off the ground, contact us.We build search-engine optimized landing and squeeze pages, complete withA/B and multivariate testing for every campaign type. Download: Targeted Landing Pages Share In the world of marketing, the conversion rate is the golden goose. “ ”
Use niche domain names to point search engines to your landing page; the more specific the better.You don’t just want hits; you want quality target-audience hits. — Evin Enry, co-founder,Tullii Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Create content that you would like to share. — ColeWatts, online marketer, SEO and social media champion,TheeDesign Studio Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Try it, track it, find success, and create variations while ditching and recording what does and doesn’t work. — JeffTaylor, digital marketing senior sales account manager, New Media Solution Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Test your educated guesses on what works, then analyze, adjust, and leverage as much automation as you can without losing the human touch. — Jodi RomanoBesket, B2B technology marketing, HG Data Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
A marketing activity is a good one, when it raises eyebrows, drops jaws, or makes people smile — in other words: when it surprises. — Claudia Brüggemann, senior marketing and communication manager, Credit Suisse AG Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Choose an intriguing subject line. It’s your foot in the door. — Terri Cole, authorized local expert and Constant Contact Partner Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Simply listening to customers is not enough, you must be an active listenerand a proactive learnerin order to seize new opportunities. — Christopher PernellThames, sole-proprietor, marketing and small-business consultant, KnoGimmicks.com Social Media &Web Design Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
The most important thing in marketing is relevant presence — you want to be present in your customers’ lives in a way that is genuinely valuable to them. — Lassi Eronen, creator ofWidgiet.com and PushList.net Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Always be honest; the success of your marketing depends on your subscribers’ trust of the brand. Make an exceptional product that meets a need, and have a consistent message across all your online platforms (website, social media, and mobile). — ClintWilson, experienced software executive, Cazoomi, CnCpartners Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Clarity and consistency. — Gigi Mathews, B.Sc, MBA, a tenaciously versatile brand and marketing professional, Rheem Canada Ltd./Ltée. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
…focus on building citable resources, enhancing the user experience, and engaging the online and offline community surrounding your site. — Jeremy Niedt, SEO consultant,WebiMax.com Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Marketing thrives on three pillars: focus relationships planning — Rohan Kaul, B2B marketing and sales specialist, Analytix Solutions LLC Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Engagement is the key to mobile marketing. — Moses Koori, co-founder and chief marketing officer, Click2text, Inc. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Mobile marketing is the bridge between all your cross-channel marketing initiatives, and is meant to engage your users by increasing brand awareness, influencing a purchase, or growing your brand’s loyalty and retention. — AdamWeinstein, operating partner andVP of mobile strategy, AppSulting Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Great SEO must begin with keyword intelligence and not Ready. Fire. Aim. Spend efficient time on targeting and a real keyword strategy, which is the foundation for a successful SEO campaign targeting those in the act of buying. — David Freid, president, co-founder, and SEO,Verti Group International Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
A good CTA is essential; it will inspire your customers to act quickly. Create the feeling that if the reader does not take action right away, [s]he might miss out. People don’t like to miss out… —Triin Linamägi, Key Account Manager atTextMagic Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Provide value to the receiver not to the sender. — Franck Martin, postmaster, LinkedIn Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Focus on what the recipient wants, not on what you want, and you will have much better outcomes. — Michael Hammer, security and anti-abuse, Messaging Anti-AbuseWorking Group, Dotzero LLC, AG Interactive/American Greetings Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Never confuse the media with the message — search is merely where/when your marketing will happen, it still needs to have marketing substance when it is delivered. — Ammon Johns, innovative online marketing and SEO pioneer Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
The very best marketing comes from observing consumer behavior and inserting your message into their behavior. — Jeffrey Davis, digital sales manager, KSAT 12TV Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Write or speak at an eighth-grade level and you’ll never talk down or up to anyone. — John Hyman, overseer of order, Zen Marketing, Inc. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Make sure your fulfillment partner has the industry expertise, proven technology, and financial resources to effectively execute your strategy… — Craig Leifeld, business development executive, Iron Mountain Fulfillment Services Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
V alue your customers’ feedback. — Anais Bresle, marketing manager, Exchange Data International Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
In business communications, clear and simple trumps cute and clever almost every time. — ChandlerTurner, president, Accurate Business Communications Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Listento your customers, keep your finger on the pulse, and make sure you do as much as possible to engage them. — Arya Ingvorsen, director,The Marketing Forge Ltd. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Concise. People have a short attention span. — Jody Landry, owner, IsAlsohere Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Being good at it is much harder than one would think. — Grant Johnson, director of customer success, ClickMail Marketing Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Preparation is everything… — Kirsten Meyer, online content marketing and email specialist Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
…re-engage the non-opens to maximize opportunities… — James Kenny, mmail/SMS marketing consultant, Pure360 Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
…zero in on the interests of your target audiences and put something compelling in front of them to facilitate the desired action(s) — whatever they may be — otherwise, don’t bother. — Jason Summerfield, principal and founder, Qfuse™ Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Marketing is not about deceiving your clients, but making them believe in the features of your product. — Kaputo Mathews Liyani, corporate affairs officer, Zambia Institute of Chartered Accountants (ZICA) Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Put yourself in your customers’ shoes. — Daniel H.Wang, career developer and business coach Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
It isn’t necessary to like your client and/or their product or service in order to successfully market, but it helps. — JoAnn Henson, content manager, SpiderTrainers Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Create a dialogue. Build a conversation. — Avadhoot Revankar, senior consultant of email marketing, netCORE Solutions Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
More conversations. Fewer campaigns. — Eric Bengston, general manager, digital marketing solutions, Swift Communications, Inc. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Plan. Execute. Learn. Apply. Repeat. — Sudheer Surasani, director of analytics,Teleflora Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Search engines are in the business of putting the very best page of content at the number one position of their results for a certain keyword; therefore, your job as a marketer is, first and foremost, to give them the very best piece of content for that keyword. — JeffWatts, founder and CEO, Strongpages Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
It’s better to listen to what people say they need, than to tell them what you think they need. — Roland Biemans, business development, Hollanders Printing Systems Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Build alliances and brand awareness so the customers come to you rather than the other way around. — James Burnby, entrepreneur, researching for business concepts, and owner of SoftwareContracts.co.nz Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Perception is reality — right up to the point of experience. —Tom Martin, author,The Invisible Sale Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Marketers must have the patience of a mother, urgency of an ambulance, and accuracy of an English teacher. — John Dandin,VP business development, Direct Marketing Partners Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Start everything from the customers’ lens and work backward to your own. This includes voice, tone, and benefits. — Eric Grae, Americas sales and marketing manager, large format media, Hewlett Packard Company Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
The best question to help you prioritize and focus: ‘so what?’ A great project or idea is limited in valueif you cannot address the needsof the business, customers, buyers, sales, influencers, and so no. It will help you prioritize and connectwhat you do with the larger business goals and market drivers. — CindyValladares, senior manager corporate communications,Tripwire Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Be engaged with social media not just present. — Cassandra Hilton-Beck, marketing and communications consultant, Skypac Aviation Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Understand the needs of your target market and align your strategy with the company value proposition. — Casandra Higuera, social media marketing, New Business Strategies Corp. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Good marketing communication needs to be relevant, targeted, and clear. — Clare Kiteley, client services director, S2 Creativedge Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Just Market! — Faisal Ahmed, director,VERTEX Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
SEO is like common sense, it is not so common, but it’s the only way to become popular. — Gérard Lamour, expert-conseil en affaires électroniques, spécialiste en rédaction, optimisation et référencement de sites web (SEO) Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Simplicity and format. Keep it simple and to the point and ensure any data is designed for the medium used. — Albert Davidow, student,TAFE Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Being mobile: it’s future-friendly and in your hands. — Kev Goldsmith, First Select Company, Ltd. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Find out what your customers like and engage with them. It’s all about the customer, not about the application. — Luigi Cappel, managing director, SoLoMo Consulting Limited Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Variety! Mix it up! Add images, comments, start discussions, make it interesting! — Charlotte Potter, marketing executive, Smart Computers Ltd Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Fish where the fish are, not where the fishermen are. — Patrick Nelson, professional webmaster creating profitable, results-oriented, marketing-led websites Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Obstacles are one of the frequent steps on a business’s route to success. Learn to step on them, around them, and when necessary... excavate and re-landscape. — Eric Grae, Americas sales and marketing manager, large format media, Hewlett Packard Company Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Knowing the location of your message/offer/service is the number one way to be relevant so use it… — Louise Frosell, executive director of marketing, LocaidTechnologies Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Your passion and determination to succeed will allow you to jump the highest hurdles. — Jeff Sheehan, marketing, social media professional, career search mentor, LinkedIn expert, and speaker Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Don’t try to be perfect — just learn from your mistakes. — Martin Stein, CMO, FileThis, Inc. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
The greatest endeavor of a new business is the marketing potential it can reach. With results that are both measureable and attainable, it’s no longer the business with the deepest pockets, now it’s the one with the best personality. — Alex Holden, small business marketing trainer, Constant Contact Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Work for people by day; work for Google by night. — Armand Boni, assistant archivist, Embassy of Albania Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Keyword-enriched content is vital for success. — George Gavalas, head of digital services, Bonfire Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Blend theme, video, meta, and inviting dialog content; update your on/off page; stay current with social media input; then simplify navigation to develop interest… — Steven Powell, president, ResourceTechnology Management Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Focus on a compelling design that speaks to your audience, and always be capturing at least names and email addresses, regardless of industry. — Ryne Landers, senior SEO specialist,WrightIMC Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Have the content, do the keyword research, make sure the technical SEO and site architecture are perfect so all is visible by search engines and users. — Rachel Hildebrand, SEO coordinator, Bonnier Corporation Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Understand human psychology. — Nashedur Rahman, writer Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Answer the question: “What’s in it for me?” [WIIFM] — Jody Landry, owner, IsAlsohere Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Have a clear identity that meets the needs of the target group. — Matteo De Carli, sales and marketing presso,Trilance Srl Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Know your target market. Make them part of your brand promise and commit to that brand... — Rachel Bjerstedt, marketing consultant, MarketplaceMaven Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
10X your level of communication. — Karen Drew, CEO, American Business Research Company Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Magnify your efforts with a drip or nurture campaign designed, developed, and deployed by Spider Trainers. — Chuck Meyer, client relations manager, SpiderTrainers Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Connections matter. Use mobile technology to not only engage your consumer, but build a lasting one-on-one relationship that drives both brand and bottom-line equity. — Allison Ratkovich, director of marketing, MobileInnovate Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Rid your website of duplicate content. — Bob Gilmour, internet marketing manager,Web Solutions of America Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Remember those who have helped you with the heavy lifting and continue to shower them with praise. — Jeff Sheehan, marketing, social media professional, career search mentor, LinkedIn expert, and speaker Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Poor service kills great products. Don’t underestimate the commitment it takes to provide great service. — Darcy Andersen, senior solutions manager, Constant Contact Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Clearly define your objective. If you don’t know what you are looking to achieve, it’s damn hard to measure success. —Tim Binnington, marketing and events manager Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
The best part about statistics is that they always change… or wait… is that the worst part? — Alex Holden, small business marketing trainer, Constant Contact Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Visualize your dream of success and a path will open to get you there. — Jeff Sheehan, marketing, social media professional, career search mentor, LinkedIn expert, and speaker Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Be original. — JoeYoungblood, senior SEO strategist,WrightIMC Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
You can’t be remarkable if you aren’t relevant. Know who you are talking to and why your message matters. — Mary Cochrane, senior direct-marketing advisor, Canada Post Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
…find ways of bridging your existing content with that shiny new thing: social media… — Frank Byrne, owner,WIcklow Market Development LLC Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
You only get one lap on the track of life, so make every metre count. — Jeff Sheehan, marketing, social media professional, career search mentor, LinkedIn expert, and speaker Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Don’t chase the Google algorithm; chase what Google chases: Fresh, quality, relevant content delivered in a user-friendly way. — James Fairlie, SEO Consultant and founder, SupersizedSEO Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
SEO is not an add-on, plan before you design and build for maximum success. — Matt Peskett, managing partner,Villas4All Ltd. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Think long term. — Pierre Mobian, responsable développement, NetAgence SARL Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Today’s mistakes are the necessary lessons to help realize a successful tomorrow. — Jeff Sheehan, marketing, social media professional, career search mentor, LinkedIn expert, and speaker Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
VIDEO! — Andrew Jake Jacob, business and sales consultant and CEO, Jacob Consulting Group Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Latch on to those currents, which will allow you to soar. — Jeff Sheehan, marketing, social media professional, career search mentor, LinkedIn expert, and speaker Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
As written by Google, ‘Google’s goal is to provide users with the most-relevant results and a great user experience.’ Reflect this on your website with great content, combined with a strong brandand customer service. — Chesley Evans, digital director, Pixsis Ltd. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Don’t take shortcuts with your content, design, information, or architecture. Do it right, do it well… — Bob Naughton, online marketing consultant Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
No website anywhere ranks for anything competitive on the power of its content alone. —Bob Gilmour, internet marketing manager,Web Solutions of America Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
…always test new ideas… — Matt Fay, senior SEO strategist, Countrywide Plc Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Make sure your site is crawlable, navigable, shareable, and linkable… — GillWhiteman, head of online content and strategy, GTI Media Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Unearth, articulate, and manifest. — Dayne Shillaw, owner, Question Branding Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
There is no silver bullet in SEO. It comes down to creating great content that visitors are interested in and will want to link to and share. — Rosemary Brisco, search engine marketing consultant,ToTheWeb LLC Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
When today’s challenges overwhelm you, remind yourself, it won’t be long before another day. — Jeff Sheehan, marketing, social media professional, career search mentor, LinkedIn expert, and speaker Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Don’t think SEO when writing. It is far easier to add the necessary SEO content to well-written text, than to write forced-SEO text from the beginning. — Jens Christian Jensen, SEO projektleder, Uniq Partner Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
SEO is not a strategy. It is one of many marketing tactics needed to proliferate unique digital content. — Brent Berger, president, Creative Studio B Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
True engagement begins with relevant, solution-oriented content and communication. — Beth Osborne, marketing strategist, SyntraCorp Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Don’t be too focused on the goal of marketing, instead focus on providing something for the end user that creates real value, spurs engagement, and inspires action. — Sara Sundqvist, marketing and operations manager,TwoToasters Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Do fewer things really well. — Peter Labrow, owner, Labrow Marketing Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Relevance, integration, interaction, measurement, results, and ROI. —Thaddeus B. Kubis, chief media convergence officer,The Institute for Media Convergence Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Focus on the outcomes, and not the outputs. — David Milenthal, senior partner, Milenthal-DelGrosso, LLC Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Always ask the simple question. — Chris Skinner, head of communications, North Lincolnshire Council Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Form follows function follows content. —Werner van Horebeek, owner, communication matters Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
LISTEN. —Yvette Perry, marketing and communications strategist Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Solve someone’s problem and you’ll have a customer for life. — Isaiah Adams, marketing and branding enthusiast Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
FOLLOW UP! — Nichole Allen, marketing, Anderson Brothers Steamatic Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Make your communication as simple as you can. —Thomas Abraham, owner, Pacific Direct Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Build a trusted relationship based on knowing as much or more about your client as they do: the competitive environment, barriers to successthey have faced, and their key differentiators. — Norah Mallory, vice president, Revolution Strategy Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Make sure employees can, and are willing to, deliver the expectations you create. — Lawrence McGlown, managing director,The McGlown Group Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Market the product. Market the company behind the product. Market yourself. — Ron Bayne, owner, Master Marketers Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Be real — people can sense a phony. — Bill Sengstacken, vice president of marketing, Unbounded Solutions, Inc. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Know your audience, what’s important to them, and how to reach them. — Steve Faber, marketing consultant Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Tell customers what they did not know about the brand. — Alex Goslar, managing director, Goslar & Associates Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Consistency! — Marie Jane Narain, PR and events executive, AdvantedgePR Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
First strategy. Then communication. — SashaWasley, copywriter and director, Razzed Communications Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Align your value proposition directly to your audience so it supports a focused strategy. — Mary Sullivan, dynamic marketing strategist, driven and creative leader Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Use pictures. Everyone readspictures. — Jim Bianchi, president, Bianchi Public Relations, Inc. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Deliver optimized(device agnostic, both feature phone and smartphone), localized(location neutral), and personalizedconsumer engagement using mobile from offline and social media. — Jonathan Ellis, CEO,TheTMSway Ltd. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Keep your customers close (track response)but keep your nearest competitors closer (track them). — Rick Blair, board member and investor Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Make sure local consumers can find you. — Joe Navarro, partner development, MomentFeed Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Treat SEO like a business and any other marketing channel — not a black art or technical-compliance function — and the rest takes care of itself. — Seth Dotterer, vice president, marketing and product Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Content: be clear, useful, original, and interesting. — Gideon Roberts, digital marketing consultant Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Create a website [about] something you love and really have a passionfor, and SEO will come naturally. — Chris Horton, Horton SEO Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Design content that is valuable to your users, and incorporate continuity of the user experience into your long-term strategy. — Michael Esposito, digital marketing specialist Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
After great content, the goal of every external link should be to bring qualified traffic (leads). — David McKenzie, general manager,Ticode SRL Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Putting your content into context makes for good SEO. — Philip George, service manager, Foley Marine & Industrial Engines Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Don’t have SEO pages. Have a brilliant website. — Duncan Colman, director, Spike Digital Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
SEO is all about relevance. Always has been and always will be. — Ron M.Weber, internet marketing expert and Google AdWords Certified Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Be organic. Follow tendencies on a long-term perspective. —Yuri Polchenko, SEO freelancer Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Create great contentand a great user experienceand the rest should follow naturally. — Simon Doyle, optimization analyst,The Realbuzz Group Ltd. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
SEO was built on a foundation of logic and problem solving. Thus to succeed at SEO, one must learn to think like a search engine (logic), and provide compelling, engaging content that internet users are searching for (problem solving). —WillWatson, visionary and entrepreneur Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Tell a good story. Often. — Dillon Franks, principal and CMO, Relevant Ideas, LLC Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
[Focus on] Resource Description Format Attributes (RDFa) and microdata. Those who don’t, will be left behind… — Ian Davis, search engine marketing and social media specialist Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Understand the user’s intentionfrom the keyword. Align the pageto what they are trying to do. Learn, Solve, Compare, Purchase, Advocate. Create epiphany momentsto move people from research to desire. — Denise Beckmann, seniorWW digital marketing professional, IBM Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Commit to it! [SEO] isn’t something you try. — Christopher Johnson, vice president, business development and marketing, Incubate.com Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
The first step, young grasshopper, is to forget you’ve ever heard the term SEO… — Scott Harvey, marketing turnaround specialist and AdWords Pay-Per-Click (PPC) alchemist Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Remember: People don’t always buy what they want or what they need; they buy what they know. — LeonWood, sales and marketing director Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Be quick and to the point. — Gwenda Jackson, consultant, Radiant Systems, Inc. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Create value for stakeholders and shareholders. — Jamil Ouazzani, owner presso, CapitalValue Consulting Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
…inspire people to click, to learn, and to engage with your brand… — Ned Newhouse, strategic and execution leader, Conde Nast Mobile Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
� Be interesting, sound interested, and stay interested. — Joseph Sursock, head of EMEA business unit Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
When you get to the top of the organic search results, keep climbing. — Miša Jovčić, web marketing Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Don’t get caught up by the razzle dazzle. Focus on the core money makers. — Michael Huntington, online project coordinator,TLG Brands Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
A solid testing strategy is key to success. Track, analyze, optimize, and convert, but put product and user experience first. — Fes Askari, director, ID London Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Base your content and frequency on digital behavior. — Emily Bennett, marketing automation consulting director Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Build content based on personas. — Joseph Rizzo, principal, iNeoMarketing Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Live up to your promise… — Shahab Izzat, director sales and marketing export Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Do something meaningful, and you’ll have a story worth telling. — Matthew Fenton, founder,Three Deuce Branding Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Connectwith your customer and listento their needs. Take action, learn, grow, and keep up with today’s market. Mobile is the future for advertising. Be determinedand never give up on your passion. — DruWeems, DruBees Local Mobile Marketing Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Stick to your knitting. ([In other words] Do what you do best, and don’t deviate.) — Debbie Irwin, voiceover artist Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
It’s not about you, your company, or your product, it’s about your prospect, his/her problem, and your solution. — John A. Rugh, direct response copywriter and email and web-content Specialist Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Designing an effective lead-nurturing program is hard work. To get something off the ground quickly, start small, test, and revise. — Byron O’Dell, senior director, demand management, HIS Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
If you are not mobile, then you are standing still. Become mobile and enjoy traction. — Kev Goldsmith, First Select Company Ltd. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Marketing automation isn’t just for marketing; it’s for sales. — Justin Showers, marketing director, improveit! 360 Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Marketing automation is… driving change into a business. — Adam Sharp, group managing director, CleverTouch, Inc. Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Don’t wait. Your data isn’t getting any younger. — DelindaTinkey, senior marketing operations specialist, NextGen Healthcare Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Marketing automation is about the customer experience, keeping your brand relevant as times and technologies change. — John Sawyer, director, global corporate communications,Teradata Applications Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Target and segment based on digital body language criteria. — Dan Mearns, market business development, Oracle | Eloqua Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
You’re a MARKETER. You need to know more about your customers than you know about software. —Brian Fey, principal consultant, Managed Marketing, LLC Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Take one action every day to improve your marketing automation program — write a new email, run an A/B test, clean up bounced emails, learn a new feature — something to get in the habit of continuous learning. — Steve Susina, director, demand-generation services, Crain Communications Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Small is big. You want to feel like a small-town merchant to your customers. Trusted and knowledgeable about what’s important to them. — Steve Lascaia, contractor for marketing analytics Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Let the client never give up. — Hanjoo Kim, managing director, Mobizap Media Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Mobile websites are for discovery and mobile apps are for frequency…. You can thrive without an app, but you’re dead without a mobile site. — Curt Prins, mobile strategist Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Permission marketing. — Dr. Hemant Bamoriya, assistant professor, faculty of management studies, Acropolis Institute ofTechnology & Research, Indore Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Appeal to people’s psychology. They often buy things because it makes some kind of statement about how they want to be perceived by colleagues in society and they will pay for the privilege. — BretWillers, development director, Garden Organic Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Keep it targeted to your audience, consistent with your mutual goals, and 100% honest. — James Brooks, division and district operations, marketing and communications manager Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Develop your message from the consumer’s perspective. — Ghazi Shoubaki, marketing and public relations expert Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
�[integrate] old methods with the new; the personal touch along with digital; and practice consistency, diligence, and zeal. —Tracey Morris, administrative assistant, Piano Distributors of Atlanta Area Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Lead with a solution to the customer’s pain point. — Kimberly Dickerson, director, brand strategy, MWV Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
Understand what media your prospects use to seek the info they need and then do that. —Tony Serino, channel services; managing director Share this book ©2013 The quote on this page is the copyright of the author listed above. “ ”
About Spider Trainers Spider Trainershelps companies of all sizes achieve a return on their marketing-automation investment through the design, development, and deployment of online or offline blast, drip, and nurture marketing campaigns. A network of more than 80 experts in email development, web development, graphic design, ad creation, multimedia creation, social- media postings, search-engine optimization, writing, editing, and analytics,SpiderTrainers is chosen by companies to amplify lead and demand generation using a sales-readiness nurturing process. Click here to subscribeto other publications like this. Please contact us: Chuck Meyer, client relations manager 651 702 3793 cmeyer@spidertrainers.com PO Box 280487 Lakewood,CO 80228UnitedStates Follow Get more publications like this eBook. Click to subscribe to Spider Trainers.
Copyrights All copyrights to quotes in this book belong to the person credited at the bottom-right of each page.Copyright has not been transferred to SpiderTrainers, though permission to use has been granted in most cases. In a very few number of cases, we have used the quote under the fair use guideliness of theUS copyright office. If you believe your quote was used without permission and does not fall within the fair use guidelines for copyrighted material, please email Spider Trainers. As a strictly digital document, we can — and will — make updates immediately and post just as quickly. With search-engine optimization an important issue for all of us, we know that authors listed here enjoy social visibility gained when we share and read their work. If you find a quote that resonantes with you, please take a moment to find the author online and follow, friend, or like them. It’s an important step to their building of authoritative recognition and they will appreciate connecting with you. For information on theUS copyright fair use policy, please visit: http://www.copyright.gov/help/faq/faq-fairuse.html TheUS copyright website summarizes the policy as: Under the fair use doctrine of theU.S. copyright statute, it is permissible to use limited portions of a work including quotes, for purposes such as commentary, criticism, news reporting, and scholarly reports.There are no legal rules permitting the use of a specific number of words, a certain number of musical notes, or percentage of a work.Whether a particular use qualifies as fair use depends on all the circumstances. Follow

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