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Gamification: from hype to hope in the online experience

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Introduction to gamification presented in February at PodCamp Toronto 2012.

Most of the content I presented is actually in my speaker notes, not my slides. They're available at Storify: http://sfy.co/cmx

Published in: Design, Technology, Business
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Gamification: from hype to hope in the online experience

  1. 1. “ the use of design elements characteristic of games in non-game contexts ”Deterding, S., Dixon, D., Khaled, R., and Nacke, L. From Game Design Elements to Gamefulness:Defining “Gamification”. MindTrek 11, September 28-30, 2011.
  2. 2. Professor B.J. FoggStanford University
  3. 3. Source: Gartner Research, 2011: Gartner Hype Cycle, Emerging Technologies 2011.
  4. 4. Source: Gartner Research, 2011: Gartner Hype Cycle, Emerging Technologies 2011.
  5. 5. GAMEDYNAMICS + GAME MECHANICS
  6. 6. “ Just add rewards and stir! ”
  7. 7. ?
  8. 8. “ Gamification is a very powerful technique, in fact the most powerful technique we have come across in the four years of research we have done to explore how to improve the feedback from online surveys. ”Puleston, J., and Sleep, D. The Game Experiments: Researching How Gaming Techniques Can Be Usedto Improve the Quality of Feedback From Online Research. ESOMAR 2011.
  9. 9. empathy + = insight hope

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