WHO - Social mobilization and One Health: collaboration between local, national, and international partners

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WHO - Social mobilization and One Health: collaboration between local, national, and international partners

  1. 1. Social mobilization and One Health:collaboration between local, national, and international partners Presented at the 1st International One Health Congress, Melbourne, 14-16th February 2011 st thAsiya Odugleh-Kolev, Project Lead, Social Mobilization/COMBI, Global Alert and Response Department, WHO Geneva Anthony Burnett, Advocacy and Communication Coordinator, FAO Rome Ben Hickler, Assistant Professor, Department of Environmental and Population Health, Tufts UniversityFAO Risk Communication Seminar, 14 April 2011
  2. 2. Direct economic impact, selected infectious disease outbreaks, 1990-2003FAO Risk Communication Seminar, 14 April 2011
  3. 3. FAO/F. JufriFAO Risk Communication Seminar, 14 April 2011
  4. 4. FAO/S. DokuboFAO Risk Communication Seminar, 14 April 2011
  5. 5. FAO/R. ZakariaFAO Risk Communication Seminar, 14 April 2011
  6. 6. FAO/E. Abd al LatifFAO Risk Communication Seminar, 14 April 2011
  7. 7. Epidemic risk is increasing and driven by complex factors Human behaviour is a common denominator and our challenge has been how to understand and influence itFAO Risk Communication Seminar, 14 April 2011
  8. 8. Rift valley fever outbreak alert and response Animal outbreak Human outbreak Early Forecasting Detection Readiness Rapid 90 Control Vector Response 80 Opportunity Control ? 70Number of Cases 60 Mass Animal 50 Vaccination Amplification 40 30 20 10 0 10 15 20 25 30 35 40 0 5 0 5 0 5 0 0 5 -5 -4 -3 -3 -2 -2 -1 -1 TIME FAO Risk Communication Seminar, 14 April 2011
  9. 9. General strategy for controlling outbreaks Traditional Medical Barrier Triage Clinical COMBI * nursing healers Anthropology IN / OUT trials Posters Behavioural Psycho Radio - TV Social Mobilization and Social Case Management Burial Team SocialHealth Education Interventions support Funerals Discussion Infection control Water and Community Sanitation Media Environment Information Coordination Vector control Lodging Follow-up Of contacts Food Logistics Epidemiological Security investigation Active search roads for cases police Communications Surveillance Laboratory Analysis Mobile teams Finances Database Search for Samples Transports Epi + Soc salaries analysis the source Results VehiclesFAO Risk Communication Seminar, 14 April 2011
  10. 10. The pressure to develop messages, materialsand global templates are enormous…FAO Risk Communication Seminar, 14 April 2011
  11. 11. "Shifting from "communication simple" to "communication complex" is part of the same shift that moves us from Newtonian physics to Quantum Mechanics and the Theory of Relativity" Professor John Parrish-Sprowl, Co-Director Global Health Communications Center Indiana University Purdue UniversityFAO Risk Communication Seminar, 14 April 2011
  12. 12. To develop effective and appropriate control measures we need to "listen to the consumer" to understand what control measures are feasible, realistic, appropriate and technically- WHO/D. Pollet sound To help people take up control measures we need to offer a solution to an existing need, want or desireFAO Risk Communication Seminar, 14 April 2011
  13. 13. Focusing on behavioural and social interventions… WHO/P. Formenty WHO/P. Formenty …helps us see the links between existing response strategies and expands our range of optionsFAO Risk Communication Seminar, 14 April 2011
  14. 14. Enhance capacities and skills in strategic places Sub-national and national outbreak Sub-national and national outbreak investigation and rapid response investigation and rapid response teams teams Country staff: Health Promotion and Country staff: Health Promotion and Communication (MoH, MoAg, FAO, Communication (MoH, MoAg, FAO, UNICEF, WHO) UNICEF, WHO) Training Programmes EPIET, Training Programmes EPIET, Veterinary Services, GOARN, Veterinary Services, GOARN, Response Partners (IFRC) Response Partners (IFRC)iStockphoto FAO Risk Communication Seminar, 14 April 2011
  15. 15. We essentially have to turn public health on its headiStockphoto FAO Risk Communication Seminar, 14 April 2011
  16. 16. Strong local level ownership and response supported by national and international partnersFAO Risk Communication Seminar, 14 April 2011
  17. 17. In Summary…. Disease outbreaks can have huge economic costs and equally devastating social costs. Understanding behaviour and society is critical We must shift how we understand and apply "communications" and embed a "communication perspective" into behavioural and social interventions as a key pillar in outbreak response strategies We need to build capacity at critical points to support a more informed, participatory, coordinated and appropriate responseFAO Risk Communication Seminar, 14 April 2011
  18. 18. Wash your hands Keep away from dead animals and birds We must look beyond technical Report sick accuracy to behavioural efficacy, animals and otherwise we may end up with humans what a colleague at WHO called, Cook food “a shopping list of control thoroughly measures but no understanding before eatin g of how to implement them.”FAO Risk Communication Seminar, 14 April 2011

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