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Social Media Monitoring

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With hundreds of millions of people accessing social media sites, do you know what is being said about your brand? Learn more about a new Social Media Monitoring service from CSC.

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Social Media Monitoring

  1. 1. Social Media Monitoring Presented by: IIan Beesen Moderated by: Kimberly Wieland
  2. 2. Agenda • Social Media Landscape • The value of Social Media • Why monitor Social Media Networks? • CSC Integrated Monitoring Platform • Recommendations
  3. 3. Social Media Landscape • 350+ Social Network Sites • Social Networking accounts for 10% of all internet time. • Social network and blogging sites 4th most popular activity on the Internet • Consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009 • Mobile Social Networking is taking off • Social Media now impacting SEO Rankings
  4. 4. People Are Talking • Social networking – Facebook, Twitter, LinkedIn • Blogs – Personal, Corporate • Wikis – Wikipedia • Media Sharing – Flickr, YouTube
  5. 5. Global Networking
  6. 6. Global Map
  7. 7. The Value of Social Media • Brand reputation • Brand awareness • Search engine rankings • > Website traffic • Leads • Internal communications • > online sales • Reduce operating costs
  8. 8. Why Monitor Social Media? LEGAL MARKETING Infringement Sentiment Referral Links Trends Bogus Accounts Key bloggers Negative reference terms Buzz Words Manage internal Accounts Campaign Reach
  9. 9. CSC Monitoring - What does it DO? • Monitors social media sites for mentions of your brand • Allows you to keep a record of the data • Shows trending of mentions • Search across reported data • Keyword analysis
  10. 10. NameProtect® – Unified Monitoring
  11. 11. Social Media Main Page
  12. 12. Network Statistics
  13. 13. Network Statistics
  14. 14. Main Social Media Dashboard
  15. 15. Brand Trends
  16. 16. Brand Trends
  17. 17. Mentions & Posts
  18. 18. Authors
  19. 19. Sources
  20. 20. Locations
  21. 21. Report Functionality
  22. 22. Search Results
  23. 23. Username Registration Service • CSC now offers the registration of social media handles on over 100 sites • 20-30 new username registrations a month • Workflow portal to manage and monitor your own created usernames • Secure vanity plate usernames such as _www.twitter.com/yourbrand
  24. 24. Account Profiles
  25. 25. CSC Recommendations • Establish SM policy basics • Complete an internal audit of Accounts • Monitor Key brand • Identify relevant keywords • Identify relevant/growth network sites • Seek to engage
  26. 26. Questions & Answers Ilan Beesen Strategic Account Manager CSC Brand Advisory Team Corporation Service Company Sapt_support@cscinfo.com Q&A To ask a question, please type your inquiry into the Q&A panel www.CSCGlobal.com © Corporation Service Company 2009
  27. 27. About CSC • Privately-held, 110+ year old company headquartered in Wilmington, Delaware • CSC operates offices in the US, Canada, Germany, France and the UK and employs over 1,000 people worldwide • CSC is dedicated reducing risks and costs for our clients by providing – Corporate Governance & Compliance Services – Corporate Identity Protection Services – Litigation & Matter Management Services – Deal & Transaction Support Services. • CSC is the only provider that combines domain management, trademark clearance and brand monitoring solutions to help Corporations such as the Global 2000 Secure, Promote & Protect their Corporate Identity • CSC is the trusted partner of 47 of the Top 100 Best Global Brands* for global domain name registration and management For more information about how CSC can help you protect your brands, please email WebSeminars@CSCInfo.com * As ranked in the Interbrand® 2007 Best Global Brands Report

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