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Domain Name Monitoring
Agenda

• Why is monitoring valuable?
• What are the challenges of monitoring?
• CSC’s Domain Monitoring & NameProtect®
  ...
Reasons for infringement

• Big upside:
  – Leveraging value of brand to drive traffic
  – Monetizing the traffic
• Small ...
Why should brand-owners care?

• Brand dilution/hijacking results in lost earnings
      Impact
                          ...
Scale of the problem

• Brand-related domains (2010)
    – 84.7% registered to 3rd parties*
    – 15.3% registered to bran...
What can brand owners do?

• Eliminate all risk (register) = too expensive
   – > £75K to register exact match in all 700+...
How does monitoring reduce risk?

• Value only extracted after infringement ends
     Impact
                             ...
Challenges of monitoring

                                   How am I going to coordinate
            Too many            ...
CSC’s Domain Monitoring

• Advanced searching technology
• Automated parsing of registrant & reconciliation
  to infringem...
NameProtect® – Domain Monitoring
NameProtect® – Domain Monitoring
NameProtect® – Domain Monitoring
NameProtect® – Unified Monitoring
Summary

•   Domain monitoring is valuable
•   Domain monitoring can be cost-effective
•   However, there are challenges
•...
Questions & Answers



                 Q&A
To ask a question, please type your inquiry
     into the Q&A panel in the upp...
About CSC
• Privately-held, 110+ year old company headquartered in
  Wilmington, Delaware
• CSC operates offices in the US...
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Domain Name Monitoring

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CSC's Brand Monitoring Series - Learn why monitoring is an essential part of your overall brand protection strategy, and how CSC can provide solutions to help your company enforce a successful policy.

Domain Name Monitoring:
Find out why companies need to monitor the domain name space and what types of infringements are common.

Published in: Technology, Business
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Domain Name Monitoring

  1. 1. Domain Name Monitoring
  2. 2. Agenda • Why is monitoring valuable? • What are the challenges of monitoring? • CSC’s Domain Monitoring & NameProtect® platform
  3. 3. Reasons for infringement • Big upside: – Leveraging value of brand to drive traffic – Monetizing the traffic • Small downside (low investment costs and risks): – Domains are inexpensive – Liberalised registries – Automated – Whois privacy services – High enforcement costs for brand-owners – No UDRP costs or penalties
  4. 4. Why should brand-owners care? • Brand dilution/hijacking results in lost earnings Impact Cumulative impact to brand over time Incremental impact to brand over time Time • Total impact increases with time
  5. 5. Scale of the problem • Brand-related domains (2010) – 84.7% registered to 3rd parties* – 15.3% registered to brand-owners • UDRP cases (2009) – 45K domains (WIPO & NAF) – $220M total reclaim costs • Upward trend – More TLDs – Liberalisations – Automation * CSC research of > 500K domains across > 200 brands
  6. 6. What can brand owners do? • Eliminate all risk (register) = too expensive – > £75K to register exact match in all 700+ extensions – > £4K to register all typos of 7-character brand in .COM + 1 ccTLD extension – Infinite wildcard & hyphenated variations • Accept all risk (ignore) = too detrimental & costly – Your brands may be your most valuable assets – Enforcement fees > registration fees • Eliminate some risks + reduce some risks + accept some risks
  7. 7. How does monitoring reduce risk? • Value only extracted after infringement ends Impact Cumulative impact to brand over time Enforce Analyse Incremental impact to brand over time Detect Time • The quicker you can detect, analyse & enforce, the more valuable the service
  8. 8. Challenges of monitoring How am I going to coordinate Too many different departments and results to go outside counsel? through It’s going to be Which cases should I care too difficult to about? implement How can I track all cases in one place? What if the web content changes?
  9. 9. CSC’s Domain Monitoring • Advanced searching technology • Automated parsing of registrant & reconciliation to infringement history (WIPO & NAF) • Automated infringement analysis, classification & prioritization • Results delivered online with enforcement workflow tools – NameProtect®
  10. 10. NameProtect® – Domain Monitoring
  11. 11. NameProtect® – Domain Monitoring
  12. 12. NameProtect® – Domain Monitoring
  13. 13. NameProtect® – Unified Monitoring
  14. 14. Summary • Domain monitoring is valuable • Domain monitoring can be cost-effective • However, there are challenges • CSC’s Domain Monitoring & NameProtect® platform address many of these challenges
  15. 15. Questions & Answers Q&A To ask a question, please type your inquiry into the Q&A panel in the upper left-hand side of your screen www.CSCGlobal.com
  16. 16. About CSC • Privately-held, 110+ year old company headquartered in Wilmington, Delaware • CSC operates offices in the US, Canada, Germany, France and the UK and employs over 1,000 people worldwide • CSC is the only provider that combines domain management, trademark clearance and brand monitoring solutions to help Corporations such as the Global 2000 Secure, Promote & Protect their Corporate Identity • Check out CSC on: For more information about how CSC can help you protect your brands, please email WebSeminars@CSCInfo.com

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