Content creation is at the core for every community manager’s role in keeping their audience engaged. From blogs to tweets to wall posts, there is a lot tocopy, to message, to push out to the community. For thisreason the community manager’s role is one where great creativity is needed. Content by itself needs to be accurate, relevant, thoughtful, unpredictable, andinformative and at times funny. Putting up the same old content day after day is going to get stale quickly andend up with you losing the community engagement you were after in the first place.
Where do you come up with freshways to accomplish that 7 days a week?
Multi- Media and Visuals How-to’s and Tips* Show a step by step guide on * Point out common mistakes how to do something in a and offer solutions on how to screencast, how-to-video, or fix or avoid them. show the steps in a series of * Offer a list of benefits for photos. doing something.* Create a music video and post * Share a list of things to avoid. it on your blog. (Youtube Channel)* Share a cartoon or an original one (Deviantart)
Use Existing Content Incorporate other Platforms* Do a weekly or daily links- * Use Slideshare to present new roundup of relevant news for statistics related to your your community. space and share that in a blog* Share your slides from a post. recent presentation * Ask a question on Twitter and* Share conference takeaways share results using Storify.* Do a roundup of the most * Collect tweets from a Webinar popular posts. or conference hashtag and (week/month/year) show them off with Storify.
Research Thought Leadership* Respond to industry research * Get experts to offer a tip and with your own perspective. do a round-up of their* Do a survey with Survey recommendations. Monkey among your Community * Feature guest post form industry experts.* Do a poll of your Twitter community with a Twtpoll or * Create a list of trends to Facebook community. watch.
Make it about your Community* Interview your favourite customer.* Post a Flickr slideshow of pictures from a recent event.* Run a contest giving away something relevant to your community.* Ask for guest post from community members.* Publish a post relevant to the current season or holiday.
Responding to followers Twitter Tools* Check your @ replies regularly * Alert your community if you and respond to questions on a are tweeting an event they timely manner. don’t want to hear about to mute you.* Assign tweets to the * Identify demographic appropriate person who can information about your answer them. followers, by learning* Offer to email a community nationality and gender and member if they have further participating in relevant questions holidays. * Measure your click-throughs to see which topic gains the most attention.
Sharing your content Incorporate other platforms* Use a variety of headlines * Use other new media tools to and test what drives the entertain, inform or even most clicks. gain information from your* Schedule tweets on community. weekends or even at * Participate in relevant night in order to gain a Twitter chats related to your larger audience in other community. time zones. * Don’t cross-post your content* Use the word teaser, onto different platforms, when making a post with treat them individually. a few helpful tips and linking to the page.
Follow Friday* Use Follow Friday to engage with your most engaged community members.* Do “Special Edition” Fridays giving it a theme.
PhotosPosting Statuses on the Wall * Tag real people in photos –* Reply to user’s “likes” and allowing friends to see the pictures and bring a new “comments” audience to your page.* Ask your community their * Post a mystery photo to opinion on things. have members of the* Get ideas from your community guessing who it community. was. * If sharing information with pictures on your blog, just share the picture on your Facebook page.
Analytics* Celebrate Holidays – Post Status wishing everyone salutations on a special holiday. E.g Feast Days, Holidays, etc* Use the feedback metric of Facebook to gain an insight on which content gets the highest percentage.* Add UTM (Urchin Traffic Monitor) to links you share on Facebook to track traffic sent from your Facebook page to your website.