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Communications strategies for building and growing organizations

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    1. 1. Communication Strategies for Building and Growing Organizations Cynthia A. Sayers
    2. 2. Communication leads to community, that is, to understanding, intimacy and mutual valuing. . . . Rollo May
    3. 3.  Engage and invite others in your mission  Convey key messages  Invite collaboration and opportunity  Build and strengthen relationships with stakeholders  Build your own confidence and effectiveness as a leader
    4. 4.  Effective communication is foundational to our success.  Part of a first impression is made on how well we communicate.
    5. 5.  Interpersonal communication: One to one  Mass communication: One to many  New media: Many to many
    6. 6.  Donors  Community leaders  Governmental agencies  Clients  Volunteers  Agency representatives We communicate regularly with diverse groups of people.
    7. 7. Know your audience. Assess your audience to determine the best way to get your message out:  Simple is generally best.  Select the right format for the right audience: Written, oral, face-to-face, group format, new media (e.g., internet-based strategies)  Use vocabulary and sentence structure that will closely mirror that of your audience.  Be open to asking questions and listening to best understand your audience.
    8. 8. WHAT IS IT? HOW DO WE GET THERE?  An ability to understand,  Examine our own biases communicate with, and and prejudices effectively interact with  Develop cross-cultural people across cultures. skills; search out a role-  Awareness of our own model. cultural view.  Spend time with people  Knowledge of and who are passionate attitude toward cultural about cultural differences within a competence in community communication.
    9. 9.  Introducing a new program  Persuading someone on an idea  Explaining a concept  Influencing someone to take a course of action  Gaining commitment from others to advance a program  Expanding capacity in our communities
    10. 10.  Build partnerships and community alliances.  Develop and expand community programs and increase capacity.  Ignite excitement and recruit volunteers.  Invite engagement and commitment from potential donors.  Get out key messages that support your organization’s mission.  Meet the organization’s milestones as established through strategic planning.
    11. 11.  Puts the emphasis on the other person and invites true communication and exchange of information.  Quality questions generally result in quality answers.  Stimulate thinking and get people to open up. “Successful people ask better questions, and as a result, they get better answers. . .” Anthony Robbins “A major stimulant to creative thinking is focused questions. There is something about a well-worded question that often penetrates to the heart of the matter and triggers new ideas and insights. . . “ Brian Tracy
    12. 12.  Questions are more conversational and lay the foundation for a great exchange of ideas.  Questions relieve your own stress and help put you in charge.  Questions focus on the other person.  Questions can show respect for multiple perspectives and differing viewpoints.
    13. 13. New Media Opportunities: wikis, slideshare, and blogs - Wiki: a collection of web pages used to create and power community websites. Wikis provide an opportunity for collaboration by enabling multiple users to create, edit, and publish web pages and create community. - - - Slideshare: A technology strategy where presentations can be shared and your ideas can extend to broad audiences via the internet. Blogs: provide information on a topic by combining text, images, and links to other blogs, web pages, and other media related to its topic. Readers can leave comments in an interactive format.
    14. 14.  Six Thinking Hats, Edward de Bono. A simple yet provocative text on strategies to improve communication, especially in group decisionmaking.  The Art of Woo: Using Strategic Persuasion to Sell Ideas, G, Richard Shell. A terrific book on how to garner and keep support for your ideas.  Winning with People, John C. Maxwell. A fabulous book on practical ways to make and keep winning relationships with people through effective communication.  The 7 Powers of Questions: Secrets to Successful Communication in Life and Work, Dorothy Leeds. A practical guide to using questions as a way of uncovering the right information.  The New Influencers: A Marketer’s Guide to the New Social Media, Paul Gillin. An eye-opening guide to new marketing communications strategies evolving in a rapidly changing world.