Games talk for ccf

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  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next. Mention that the seminar was a public event, and the workshop was an expert event including people from the games industry, psychology etc.
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Say that I will go on to spend some time talking about what we learned at these events, and then conclude with what we are doing next
  • Games talk for ccf

    1. 1. Bruno Monteferri Chris Sandbrook Bill Adams
    2. 2. Context <ul><li>Digital games are big business - $42 billion in 2010 </li></ul><ul><li>500m play online games for > 1hr per day </li></ul><ul><li>Total of > 3 billion hours per week gaming </li></ul><ul><li>Farmville played by 80 million regularly </li></ul><ul><li>By 21, many Americans have spent as many hours playing games as in the classroom </li></ul>
    3. 3. Context <ul><li>Games are not only played by teenage boys! </li></ul><ul><ul><li>The average gamer is 30-35 years old </li></ul></ul><ul><ul><li>In the US 99% of teenage boys play games, but so do 94% of girls </li></ul></ul>
    4. 4. Context <ul><li>None of the top ten selling games of all time are about violence </li></ul><ul><li>(but number 11 is) </li></ul><ul><li>Tetris </li></ul><ul><li>Wii Sports </li></ul><ul><li>Super Mario Bros. </li></ul><ul><li>Tetris (game boy) </li></ul><ul><li>New Super Mario Bros. </li></ul><ul><li>Pokemon Red & Blue </li></ul><ul><li>Nintendogs </li></ul><ul><li>Mario Kart DS </li></ul><ul><li>Brain Age: Train your brain </li></ul><ul><li>Pokemon Diamond & Pearl </li></ul>
    5. 5. Context <ul><li>Important emerging novel uses of ‘games for good’ </li></ul><ul><li>Concept of gamification </li></ul><ul><li>Using game concepts to encourage desired actions </li></ul><ul><li>Well developed in health care and development </li></ul>www.focuspocusgame.co.uk
    6. 6. Games and conservation <ul><li>Games are a big deal </li></ul><ul><li>But is conservation taking them seriously? </li></ul><ul><li>What are the potential pros and cons? </li></ul><ul><li>CCI seminar & workshop to explore these issues </li></ul>
    7. 7. What did we learn? <ul><li>The diversity of games </li></ul><ul><li>Existing conservation games </li></ul><ul><li>The potential uses of games for conservation </li></ul><ul><li>Challenges posed by games </li></ul>
    8. 8. Games are diverse
    9. 9. Existing conservation games <ul><li>Most are simple 2D games to raise awareness </li></ul><ul><li>Some more complex strategy games </li></ul><ul><li>Most use simple narratives </li></ul><ul><li>Often use guilt and not much fun to play </li></ul><ul><li>Lots of room for more! </li></ul>
    10. 10. Existing conservation games
    11. 11. Potential uses of games <ul><li>1. Raise funds </li></ul><ul><ul><li>Create a new game and sell it </li></ul></ul><ul><ul><li>Take a cut from existing game </li></ul></ul><ul><li>Huge potential impact but very difficult to make money in competitive marketplace </li></ul>
    12. 12. Potential uses of games <ul><li>2. CrowdSource new ideas </li></ul><ul><ul><li>Games can simulate real world scenarios and find solutions </li></ul></ul><ul><ul><li>Could be used to understand illegal behaviours etc </li></ul></ul>
    13. 13. Potential uses of games <ul><li>3. Raise awareness </li></ul><ul><ul><li>Games can educate </li></ul></ul><ul><li>Common use of serious games </li></ul><ul><li>But is it effective for conservation? </li></ul>www.phylogame.org
    14. 14. Potential uses of games <ul><li>4. Change behaviour </li></ul><ul><ul><li>Use a game to change behaviour in the real world </li></ul></ul><ul><ul><li>Or a ‘mixed reality’ game </li></ul></ul><ul><li>Challenge for conservation games – few issues relevant to mainstream gamers </li></ul>www.wikitude.com
    15. 15. Potential uses of games <ul><li>5. Provide information </li></ul><ul><ul><li>‘ Citizen Science’ approach </li></ul></ul><ul><ul><li>Games that collect data </li></ul></ul><ul><li>Powerful use of smartphone technology </li></ul><ul><li>How to make it fun for users? </li></ul>
    16. 16. Potential uses of games <ul><li>6. Connect to the natural world </li></ul><ul><ul><li>Use games to provide cognitive pleasure of ‘being in nature’ </li></ul></ul><ul><ul><li>Promote conservation in urban populations?... </li></ul></ul><ul><ul><li>Or make ‘real’ conservation redundant? </li></ul></ul>www.thatgamecompany.com
    17. 17. Potential uses of games <ul><li>Achieving all these things will require diverse games! </li></ul><ul><li>Best option may be to insert conservation themes into existing games </li></ul>
    18. 18. Conservation challenges <ul><li>Games may disconnect people from nature </li></ul><ul><li>Games must be fun – not worthy and boring </li></ul><ul><li>How to measure impact of games for conservation? </li></ul>
    19. 19. Conclusions <ul><li>Digital games have great potential for conservation </li></ul><ul><li>But also real challenges </li></ul><ul><li>We need more research and thinking on this issue </li></ul><ul><li>Cambridge is a great place to do this </li></ul><ul><li>... so get involved! </li></ul>
    20. 20. www.gamesfornature.org <ul><li>We have launched a website </li></ul><ul><li>Goes interactive in mid Jan </li></ul><ul><li>Upload game ideas, reviews, look at resources and join the debate </li></ul><ul><li>New ideas going online – let us know what you think! </li></ul>
    21. 21. Join us! <ul><li>Join the gamesfornature network </li></ul>[email_address] [email_address]
    22. 22. <ul><li>Many thanks to: </li></ul><ul><ul><li>CCI for sponsoring the events </li></ul></ul><ul><ul><li>All who attended them </li></ul></ul><ul><ul><li>CCF for invitation to speak today </li></ul></ul><ul><ul><li>Bruno Monteferri & Bill Adams </li></ul></ul>Acknowledgments [email_address] [email_address]

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