During September 2010, PR Meets Marketing evaluated the social media presence of 113 PR agencies. This presentation is a summary of those findings. For more information, go to www.prmeetsmarketing.com.
Overview<br />Pulse of 113 PR agencies during the week of September 20, 2010.<br />Top 100 independent PR agencies by O’Dwyers in 2009 (http://www.odwyerpr.com/pr_firm_rankings/independents.htm)<br />PR Firm Social Media wiki yielded 13 additional agencies (http://prfirmssocialmedia.pbworks.com/)<br />Conducted by PR Meets Marketing (www.prmeetsmarketing.com)<br />
2009 vs. 2010<br />More agencies are creating and building a social media presence:<br />
Addendum: Methodology<br />Researched corporate presence only<br />Searched on agency’s name or abbreviation as presented on website<br />Used search capabilities provided by Facebook, Flickr, LinkedIn, Twitter and YouTube<br />For LinkedIn, excluded company pages as these are auto-created by LinkedIn<br />For Facebook, excluded pages not claimed by the agency<br />
Addendum: Raw Data<br />* As some agencies have multiple Twitter accounts, total for followers is higher than the base number of agencies reviewed<br />