2010 PR and Social Media

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During September 2010, PR Meets Marketing evaluated the social media presence of 113 PR agencies. This presentation is a summary of those findings. For more information, go to www.prmeetsmarketing.com.

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2010 PR and Social Media

  1. 1. 2010 UPDATE:PR Agencies and Social Media<br />
  2. 2. Overview<br />Pulse of 113 PR agencies during the week of September 20, 2010.<br />Top 100 independent PR agencies by O’Dwyers in 2009 (http://www.odwyerpr.com/pr_firm_rankings/independents.htm)<br />PR Firm Social Media wiki yielded 13 additional agencies (http://prfirmssocialmedia.pbworks.com/)<br />Conducted by PR Meets Marketing (www.prmeetsmarketing.com)<br />
  3. 3. 2009 vs. 2010<br />More agencies are creating and building a social media presence:<br />
  4. 4. Tweet Tweet<br />80% have corporate Twitter accounts. <br />Of these:<br />17%< 100 followers<br />66%101- 999 followers<br />24%> 1000 followers<br />11% > 2000 followers<br />
  5. 5. Facebook vs. LinkedIn<br />2 to 1<br />More agencies have pages/groups <br />on Facebook vs. LinkedIn<br />
  6. 6. Front and Center<br />64%<br />marketed more than one social media channel on their home page<br />19%<br />marketed only one social media channel on their home page<br />
  7. 7. Who: Cece Salomon-Lee, Principal, PR Meets Marketing<br />Website: www.prmeetsmarketing.com<br />Contact: <br />cece@prmeetsmarketing.com<br /> @csalomonlee<br /> www.linkedin.com/in/cecelee<br />
  8. 8. Addendum: Methodology<br />Researched corporate presence only<br />Searched on agency’s name or abbreviation as presented on website<br />Used search capabilities provided by Facebook, Flickr, LinkedIn, Twitter and YouTube<br />For LinkedIn, excluded company pages as these are auto-created by LinkedIn<br />For Facebook, excluded pages not claimed by the agency<br />
  9. 9. Addendum: Raw Data<br />* As some agencies have multiple Twitter accounts, total for followers is higher than the base number of agencies reviewed<br />
  10. 10. Addendum: Photo Credit<br />Opening slide: http://www.flickr.com/photos/webtreatsetc/4091128553/sizes/o/in/photostream/<br />

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