What do you do when your 12-month plan to reimagine a successful mobile news product suite is cut in half and the revenue targets are quadrupled? This is the challenge The Globe and Mail’s product design team faced in the spring of 2015. This talk, first presented at SND DC on April 10, 2015 discusses the challenges encountered and strategies developed by the team during that period.
A lightly edited version of the speaking notes for these slides can be read here: https://medium.com/@saila/notes-from-the-trenches-of-a-mobile-redesign-10d414658298
You can download the app here: https://itunes.apple.com/ca/app/the-globe-and-mail/id429228415?mt=8