SlideShare a Scribd company logo
1 of 29
Producing pixels
 The story of three digital products
      (and one product team)




                                       Craig Saila / @saila
                                   For TorCHI on April 4, 2012
Soundbite
            February 2011 –
            Constraints made the
            election effort mobile,
            pitch was one page




                        Thoughts? Tweet @saila with #TorCHI
Politics
Late-March 2011 –
App is in market, with a
reduced but viable,
feature set and a bold
new design concept




                           Thoughts? Tweet @saila with #TorCHI
Lessons learned
Stick to the core goal of the product
Define product leaders and rules
Move fast and confidently




                                        Thoughts? Tweet @saila with #TorCHI
Live
August 22, 2011 was a
quiet Monday morning
and a perfect time to
test a new technology
Grief


        Within 12 hours,
        thousands had shared
        their feelings about
        Jack Layton’s death
        with atypical
        sensitivity
Lessons learned
Pick the right vendor quickly
Look for flexibility and simplicity
The Globe resonants for Canadians




                                     Comments? Tweet @saila with #TorCHI
Big
picture
Tiny details
Post-Its
Lessons learned
The vision must be anchored
Collaborative design requires trust
There is no perfect answer
Neither succeeded
Thoughts? Tweet @saila with #TorCHI
Editors


Revenue Generators


Product Managers


     Design
Fear
paralyzes decisions and prevents risks
Editors

 Product    Revenue
Managers   Generators

      Design
Fail
small, learn




Fast
Editors
 Product              Revenue
Managers             Generators
           Design




                        Comments? Tweet @saila with #TorCHI
Focus
on the one important thing
Audience

          Product     Revenue
Editors
          Design     Generators
Executive support
to clear blocks
Agile development
and product management
Lean UX practices
including paper prototyping, guerrilla testing
Countless outlets
for one product

Journalism
In the end...
Vision must be anchored,
core values must be constant

Collaboration requires understanding

Acknowledge failures fast,
readjust quickly and confidently

There’s no perfect answer
(but the simplest is probably the best)

                                          Thoughts? Tweet @saila with #TorCHI
Thoughts, questions, comments
Thank you   are always welcome
            Twitter –@saila

More Related Content

Similar to Producing pixels

Brainmates - Innovation - Briefly Explained
Brainmates - Innovation - Briefly ExplainedBrainmates - Innovation - Briefly Explained
Brainmates - Innovation - Briefly Explained
Brainmates Pty Limited
 
The design thinking transformation in business
The design thinking transformation in businessThe design thinking transformation in business
The design thinking transformation in business
Cathy Wang
 
The design thinking transformation in business
The design thinking transformation in businessThe design thinking transformation in business
The design thinking transformation in business
Nuno Oliveira
 

Similar to Producing pixels (20)

[AgileDevOps West 2023] We're in it together and other perspectives on effect...
[AgileDevOps West 2023] We're in it together and other perspectives on effect...[AgileDevOps West 2023] We're in it together and other perspectives on effect...
[AgileDevOps West 2023] We're in it together and other perspectives on effect...
 
Brainmates - Innovation - Briefly Explained
Brainmates - Innovation - Briefly ExplainedBrainmates - Innovation - Briefly Explained
Brainmates - Innovation - Briefly Explained
 
Innovation - Briefly Explained
Innovation - Briefly ExplainedInnovation - Briefly Explained
Innovation - Briefly Explained
 
The design thinking transformation in business
The design thinking transformation in businessThe design thinking transformation in business
The design thinking transformation in business
 
The design thinking transformation in business
The design thinking transformation in businessThe design thinking transformation in business
The design thinking transformation in business
 
The 3 Principles that Lead to Better Collaboration Between Design and Product...
The 3 Principles that Lead to Better Collaboration Between Design and Product...The 3 Principles that Lead to Better Collaboration Between Design and Product...
The 3 Principles that Lead to Better Collaboration Between Design and Product...
 
How to Think Big, Start Small and Fail Fast by Google PM Lead
How to Think Big, Start Small and Fail Fast by Google PM LeadHow to Think Big, Start Small and Fail Fast by Google PM Lead
How to Think Big, Start Small and Fail Fast by Google PM Lead
 
16-10-2017_Undestanding design thinking, lean and agile
16-10-2017_Undestanding design thinking, lean and agile16-10-2017_Undestanding design thinking, lean and agile
16-10-2017_Undestanding design thinking, lean and agile
 
GOTO CPH "With Age Comes Wisdom (Hopefully): Lessons Learned from 15 Years of...
GOTO CPH "With Age Comes Wisdom (Hopefully): Lessons Learned from 15 Years of...GOTO CPH "With Age Comes Wisdom (Hopefully): Lessons Learned from 15 Years of...
GOTO CPH "With Age Comes Wisdom (Hopefully): Lessons Learned from 15 Years of...
 
#noprojects: Live happily ever after without projects
#noprojects: Live happily ever after without projects#noprojects: Live happily ever after without projects
#noprojects: Live happily ever after without projects
 
Creating successful intranets
Creating successful intranetsCreating successful intranets
Creating successful intranets
 
insurjio_the_product_folks.pdf
insurjio_the_product_folks.pdfinsurjio_the_product_folks.pdf
insurjio_the_product_folks.pdf
 
Change How You Do Product - by Tal Ben-Simon (ProductX 2018)
Change How You Do Product - by Tal Ben-Simon (ProductX 2018)Change How You Do Product - by Tal Ben-Simon (ProductX 2018)
Change How You Do Product - by Tal Ben-Simon (ProductX 2018)
 
The Power of Social Media: An Opportunity to Build Better Businesses
The Power of Social Media: An Opportunity to Build Better BusinessesThe Power of Social Media: An Opportunity to Build Better Businesses
The Power of Social Media: An Opportunity to Build Better Businesses
 
Mind the product conference 2015
Mind the product conference 2015Mind the product conference 2015
Mind the product conference 2015
 
The Value of Data in Design
The Value of Data in DesignThe Value of Data in Design
The Value of Data in Design
 
What is Product Management?
What is Product Management? What is Product Management?
What is Product Management?
 
Cultivating Project-Based Learning & Leadership in Engineering Education
Cultivating Project-Based Learning & Leadership in Engineering EducationCultivating Project-Based Learning & Leadership in Engineering Education
Cultivating Project-Based Learning & Leadership in Engineering Education
 
Before you test...
Before you test...Before you test...
Before you test...
 
User as a resource in organizations
User as a resource in organizationsUser as a resource in organizations
User as a resource in organizations
 

Recently uploaded

Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Dubai Multi Commodity Centre
 

Recently uploaded (20)

How to Maintain Healthy Life style.pptx
How to Maintain  Healthy Life style.pptxHow to Maintain  Healthy Life style.pptx
How to Maintain Healthy Life style.pptx
 
Understanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesUnderstanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and Employees
 
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptxUnveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
 
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob Badgett
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An Explainer
 
IPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best ServiceIPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best Service
 
Salesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical Trials
Salesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical TrialsSalesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical Trials
Salesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical Trials
 
Vendors of country report usefull datass
Vendors of country report usefull datassVendors of country report usefull datass
Vendors of country report usefull datass
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content Marketing
 
Engagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed GuideEngagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed Guide
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
 
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step InstructionsThe Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
 
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)
 

Producing pixels