INCREASE YOUR CONVERSION RATE.CS2 EASY CHECKOUT MODULE FOR MAGENTOArmin BrunnerAGENDA:Introduction | 7 Levels of Conversio...
OFFLINE VERSUS ONLINE.BIG DIFFERENCE!- Offline Shops: ø 60% Conversion Rate- Online Shops: ø 3% Conversion RateWhy?
Relevance                                                       THE E-COMMERCE SYSTEM.                             Trust  ...
THE 7 LEVELS OF CONVERSION.1. RELEVANCEYour Visitor is scanning your website for accordance- Optical Accordance: Repeat Ad...
THE 7 LEVELS OF CONVERSION.2. CREDIBILITY & TRUST- Use an Aesthetic Design- Create a strong and trustworthy Brand- Use Sea...
THE 7 LEVELS OF CONVERSION.3. ORIENTATION- Offer different entry points- Enhance your Search: Analyse and optimize your Se...
THE 7 LEVELS OF CONVERSION.4. STIMULATIONWithout Emotions no rational Decisions- Speak your User’s language- Show your Pro...
THE 7 LEVELS OF CONVERSION.5. SECURITY- Give the Possibility to influence and choose- Show your Customer Service Signals- ...
THE 7 LEVELS OF CONVERSION.6. COMFORTThe Rubikon model of Heinz Heckhausen- Every effort reduces the Motivation to buy: 1-...
THE 7 LEVELS OF CONVERSION.7. SATISFACTIONOnly satisfied Customers will become returning Customers- After sales: Inform ab...
THE MAGENTO STANDARD CHECKOUT.RELOADING STEPS PER AJAX
ONE STEP CHECKOUT EXTENSION.ALL ON ONE PAGE
THE CS2 EASY CHECKOUT.EASY CHECKOUT FOR MAGENTOGoals:- Optimize the Checkout Conversion- Keep it 100% Magento compatible- ...
DEMO.
CONVERSION RATE OPTIMIZATION.CONCLUSION- Online Marketing and Conversion Optimization are key factors for a   successful E...
CUSTOMER RELATIONSHIP MANAGEMENTELECTRONIC COMMERCEONLINE MARKETINGCS2 AGPLATINUM MEMBER TYPO3 ASSOCIATIONMAGENTO GOLD PAR...
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Increase your conversion rate

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The Checkout is the most critical process in your Webshop. Learn how CS2 is optimizing your Magento Shop with a highly customizable and conversion optimized Checkout Module.

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Increase your conversion rate

  1. 1. INCREASE YOUR CONVERSION RATE.CS2 EASY CHECKOUT MODULE FOR MAGENTOArmin BrunnerAGENDA:Introduction | 7 Levels of Conversion | CS2 Easy Checkout Module | Live Demo | Conclusion
  2. 2. OFFLINE VERSUS ONLINE.BIG DIFFERENCE!- Offline Shops: ø 60% Conversion Rate- Online Shops: ø 3% Conversion RateWhy?
  3. 3. Relevance THE E-COMMERCE SYSTEM. Trust Orientation Stimulation CONVERSION: Security Comfort Satisfactionwww.konversionskraft.de
  4. 4. THE 7 LEVELS OF CONVERSION.1. RELEVANCEYour Visitor is scanning your website for accordance- Optical Accordance: Repeat Ad Titles on the Landing page- Show your service capabilities: Assortment, Price, Delivery time, Costs- Use Images and Symbols: arouse Emotions
  5. 5. THE 7 LEVELS OF CONVERSION.2. CREDIBILITY & TRUST- Use an Aesthetic Design- Create a strong and trustworthy Brand- Use Seals of Approval, Test Reports- Show Customer Feedback and Testimonials
  6. 6. THE 7 LEVELS OF CONVERSION.3. ORIENTATION- Offer different entry points- Enhance your Search: Analyse and optimize your Search Results- Simplify the path to lower levels: Use a Fly-out Menu- Use the correct Terms: Speak the language of your Customers
  7. 7. THE 7 LEVELS OF CONVERSION.4. STIMULATIONWithout Emotions no rational Decisions- Speak your User’s language- Show your Products: Use big, emotional Images- Avoid Complexity- Use clear Call-to-Action elements
  8. 8. THE 7 LEVELS OF CONVERSION.5. SECURITY- Give the Possibility to influence and choose- Show your Customer Service Signals- Encourage Transparency- Data Security: Use SSL encryption- Show Seals of Approval
  9. 9. THE 7 LEVELS OF CONVERSION.6. COMFORTThe Rubikon model of Heinz Heckhausen- Every effort reduces the Motivation to buy: 1-Click-Order- Ask for as less information as possible- Offer a wide variety of Shipping and Payment options- Offer help
  10. 10. THE 7 LEVELS OF CONVERSION.7. SATISFACTIONOnly satisfied Customers will become returning Customers- After sales: Inform about the order status- Offer a professional Returns Processing- Inform you Customer about new Products and Services
  11. 11. THE MAGENTO STANDARD CHECKOUT.RELOADING STEPS PER AJAX
  12. 12. ONE STEP CHECKOUT EXTENSION.ALL ON ONE PAGE
  13. 13. THE CS2 EASY CHECKOUT.EASY CHECKOUT FOR MAGENTOGoals:- Optimize the Checkout Conversion- Keep it 100% Magento compatible- Pre-Integrate most used Checkout Extensions- Make it configurable- Save Time and Money on Implementation
  14. 14. DEMO.
  15. 15. CONVERSION RATE OPTIMIZATION.CONCLUSION- Online Marketing and Conversion Optimization are key factors for a successful E-Commerce Business- Think about Conversion Optimization before planning your eShop- Conversion Optimization is an on-going Process: Analyse, Optimize, Measure- The CS2 Easy Checkout Module provides a good Basis for a Conversion optimized Checkout- Next Steps: Combine Steps, Add Facebook Connect, OpenID (Google Connect)
  16. 16. CUSTOMER RELATIONSHIP MANAGEMENTELECTRONIC COMMERCEONLINE MARKETINGCS2 AGPLATINUM MEMBER TYPO3 ASSOCIATIONMAGENTO GOLD PARTNERSUGAR SILVER PARTNERGerbegässlein 1 | CH-4450 SissachFeldeggstrasse 55 | CH-8008 ZürichTelefon: +41 61 333 22 22Twitter: @CS2switzerlandwww.CS2.ch

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