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Cristian Ignat Prezentare realizat ă  pentru: Introducere  î n Google Adwords
<ul><ul><li>Despre mine </li></ul></ul><ul><ul><li>Cum func ț ioneaz ă ? </li></ul></ul><ul><ul><li>Beneficii </li></ul></...
www.CristianIgnat.com Despre mine Consultant Marketing Online
www.CristianIgnat.com Google Adwords – Cum func ț ioneaz ă ? Consultant Marketing Online
www.CristianIgnat.com Consultant Marketing Online Google Adwords – Cum func ț ioneaz ă ?
www.CristianIgnat.com Consultant Marketing Online www.siteul-meu.ro Google Adwords – Cum func ț ioneaz ă ?
www.CristianIgnat.com Consultant Marketing Online Google Adwords – Cum func ț ioneaz ă ?
www.CristianIgnat.com Consultant Marketing Online Google Adwords – Cum func ț ioneaz ă ?
www.CristianIgnat.com Consultant Marketing Online Google Adwords – Cum func ț ioneaz ă ?
<ul><ul><li>Reclame v ă zute doar de publicul interesat de produsul promovat </li></ul></ul><ul><ul><li>Plata pe click </l...
<ul><ul><li>Produsul promovat </li></ul></ul><ul><ul><li>Competi ț ia </li></ul></ul><ul><ul><li>Keyword Research </li></u...
www.CristianIgnat.com 1.  Produsul, serviciul promovat http://www.flickr.com/photos/34259561@N05/ Consultant Marketing Onl...
www.CristianIgnat.com 2.  Competi ț ia http://www.flickr.com/photos/hellocopter/ Consultant Marketing Online
www.CristianIgnat.com 2.  Competi ț ia Consultant Marketing Online
www.CristianIgnat.com 2.  Competi ț ia – pagina destina ț ie Consultant Marketing Online
www.CristianIgnat.com 3.  Keywords Research: Google Suggest Consultant Marketing Online
www.CristianIgnat.com 3.  Keywords Research: Yahoo Suggest Consultant Marketing Online
www.CristianIgnat.com 3.  Keywords Research: Adwords Tool Consultant Marketing Online
www.CristianIgnat.com 4.  Gruparea cuvintelor: Campanii, grupuri Consultant Marketing Online
www.CristianIgnat.com 5.  Crearea reclamelor text Consultant Marketing Online
www.CristianIgnat.com 6.  Pagina destina ț ie: conversii, v â nz ă ri Consultant Marketing Online
www.CristianIgnat.com 7.  Tracking: Adwords Conversions, Analytics Consultant Marketing Online <ul><ul><li>Adwords Convers...
www.CristianIgnat.com 8.  Testare și îmbunătățire Consultant Marketing Online
www.CristianIgnat.com Live Demo Consultant Marketing Online
www.CristianIgnat.com Î ntreb ă ri Consultant Marketing Online
www.CristianIgnat.com   @CristianIgnat    [email_address]
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Introducere in google adwords tech soup

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Introducere in google adwords tech soup

  1. 1. Cristian Ignat Prezentare realizat ă pentru: Introducere î n Google Adwords
  2. 2. <ul><ul><li>Despre mine </li></ul></ul><ul><ul><li>Cum func ț ioneaz ă ? </li></ul></ul><ul><ul><li>Beneficii </li></ul></ul><ul><ul><li>Pa ș ii necesari î n Adwords </li></ul></ul><ul><ul><li>Live Demo </li></ul></ul>Agenda
  3. 3. www.CristianIgnat.com Despre mine Consultant Marketing Online
  4. 4. www.CristianIgnat.com Google Adwords – Cum func ț ioneaz ă ? Consultant Marketing Online
  5. 5. www.CristianIgnat.com Consultant Marketing Online Google Adwords – Cum func ț ioneaz ă ?
  6. 6. www.CristianIgnat.com Consultant Marketing Online www.siteul-meu.ro Google Adwords – Cum func ț ioneaz ă ?
  7. 7. www.CristianIgnat.com Consultant Marketing Online Google Adwords – Cum func ț ioneaz ă ?
  8. 8. www.CristianIgnat.com Consultant Marketing Online Google Adwords – Cum func ț ioneaz ă ?
  9. 9. www.CristianIgnat.com Consultant Marketing Online Google Adwords – Cum func ț ioneaz ă ?
  10. 10. <ul><ul><li>Reclame v ă zute doar de publicul interesat de produsul promovat </li></ul></ul><ul><ul><li>Plata pe click </li></ul></ul><ul><ul><li>Control asupra bugetului </li></ul></ul><ul><ul><li>Modific ă ri propagate rapid </li></ul></ul><ul><ul><li>Tracking </li></ul></ul>Beneficii
  11. 11. <ul><ul><li>Produsul promovat </li></ul></ul><ul><ul><li>Competi ț ia </li></ul></ul><ul><ul><li>Keyword Research </li></ul></ul><ul><ul><li>Gruparea cuvintelor </li></ul></ul><ul><ul><li>Reclamele text </li></ul></ul><ul><ul><li>Pagina destina ț ie </li></ul></ul><ul><ul><li>Tracking </li></ul></ul><ul><ul><li>Testare ș i î mbun ă t ăț ire </li></ul></ul>Primii pa ș i î ntr-o campanie Adwords
  12. 12. www.CristianIgnat.com 1. Produsul, serviciul promovat http://www.flickr.com/photos/34259561@N05/ Consultant Marketing Online
  13. 13. www.CristianIgnat.com 2. Competi ț ia http://www.flickr.com/photos/hellocopter/ Consultant Marketing Online
  14. 14. www.CristianIgnat.com 2. Competi ț ia Consultant Marketing Online
  15. 15. www.CristianIgnat.com 2. Competi ț ia – pagina destina ț ie Consultant Marketing Online
  16. 16. www.CristianIgnat.com 3. Keywords Research: Google Suggest Consultant Marketing Online
  17. 17. www.CristianIgnat.com 3. Keywords Research: Yahoo Suggest Consultant Marketing Online
  18. 18. www.CristianIgnat.com 3. Keywords Research: Adwords Tool Consultant Marketing Online
  19. 19. www.CristianIgnat.com 4. Gruparea cuvintelor: Campanii, grupuri Consultant Marketing Online
  20. 20. www.CristianIgnat.com 5. Crearea reclamelor text Consultant Marketing Online
  21. 21. www.CristianIgnat.com 6. Pagina destina ț ie: conversii, v â nz ă ri Consultant Marketing Online
  22. 22. www.CristianIgnat.com 7. Tracking: Adwords Conversions, Analytics Consultant Marketing Online <ul><ul><li>Adwords Conversion Tracking </li></ul></ul><ul><ul><li>Google Analytics Goals </li></ul></ul><ul><ul><li>Link Adwords with Analytics </li></ul></ul>
  23. 23. www.CristianIgnat.com 8. Testare și îmbunătățire Consultant Marketing Online
  24. 24. www.CristianIgnat.com Live Demo Consultant Marketing Online
  25. 25. www.CristianIgnat.com Î ntreb ă ri Consultant Marketing Online
  26. 26. www.CristianIgnat.com @CristianIgnat [email_address]

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