Pack Your Store During Slow Times by Crystal Vilkaitis

23. Copyright 2016, All Rights Reserved Content Ideas • 5-7 themes and cycle through • New arrivals - Picks of the week, pick 4, albums, just in, only 2 left! (fomo) • In-store – displays, customers, staff • Events – in-store, contests or campaigns, virtual events/parties, community • Tips/education – sleeping, product (moisture wicking), relaxation • Memes/funny

49. Copyright 2016, All Rights Reserved Cloud Nine Pajamas Results: • Two offers, $20 off $100; free gift with purchase of $100 or more • Spent $500 on a Facebook Offer Ad • Targeted: Fans, Email List, Lookalike in specific areas • 35 sales; over $7,000

53. Copyright 2016, All Rights Reserved A few ways I can help… • Group A: • You already have a strategy, seeing some results, need to get better = room for growth • Social Edge membership: Ongoing social media education, support and accountability

56. Copyright 2016, All Rights Reserved A few ways I can help… • Group C: • You need it all! Start with strategy and foundation, and then want ongoing updates to stay relevant, and support to assist you, and accountability to push you • Bundle Social Edge & Social to Sale

Pack Your Store During Slow Times by Crystal Vilkaitis

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