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Lights, Camera, Advocacy: Digital Storytelling for Your Library

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How can you tell your library’s story to increase public support? Learn how to develop a compelling story for your library, and how to leverage it to show your impact in the community. Walk away with a list of technology tools to develop top-notch stories.
Presented at PLA 2016, ARSL 2016, LITA 2016.
Developed by Crystal Schimpf and Ginny Mies

For inquiries and bookings, email info@kixal.com

Published in: Education
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Lights, Camera, Advocacy: Digital Storytelling for Your Library

  1. 1. Lights, Camera, Advocacy: Digital Storytelling for Your Library #pla2016 #ts4libs Crystal Schimpf @crystalschimpf Ginny Mies @g1nny
  2. 2. Photo: Peter Trimming, http://www.geograph.org.uk/photo/2094742
  3. 3. Photo: http://9gag.com/gag/3910684/storyteller-squirrel-is-storytelling
  4. 4. Photo: iStockPhoto
  5. 5. Type Goal General Awareness Action-Driven Fundraising Political Vote Yes Library Advocacy
  6. 6. Pleasant Hill Public Library https://youtu.be/FVl4DSKNBOU
  7. 7. Setting an Advocacy Goal What are you trying to accomplish? What is the community need? Who is your audience? How can they help? Why does it matter?
  8. 8. Examples: Digital Storytelling for Advocacy Digital Storytelling for Advocacy 5 Examples 1.  2.  3.  4.  5. 
  9. 9. Examples: Digital Storytelling for Advocacy Digital Storytelling for Advocacy 5 Examples 1.  Awareness: Libraries Transform 2.  3.  4.  5. 
  10. 10. Examples: Digital Storytelling for Advocacy Awareness: Libraries Transform Pickering Public Library
  11. 11. Examples: Digital Storytelling for Advocacy Digital Storytelling for Advocacy 5 Examples 1.  Awareness: Libraries Transform 2.  Awareness: Day in the Life 3.  4.  5. 
  12. 12. Examples: Digital Storytelling for Advocacy Awareness: Day in the Life Anythink Libraries
  13. 13. Examples: Digital Storytelling for Advocacy Digital Storytelling for Advocacy 5 Examples 1.  Awareness: Libraries Transform 2.  Awareness: Day in the Life 3.  Action: New Library Building 4.  5. 
  14. 14. Examples: Digital Storytelling for Advocacy Action: New Library Pleasant Hill Public Library
  15. 15. Examples: Digital Storytelling for Advocacy Digital Storytelling for Advocacy 5 Examples 1.  Awareness: Libraries Transform 2.  Awareness: Day in the Life 3.  Action: New Library Building 4.  Action: Summer Reading Program 5. 
  16. 16. Examples: Digital Storytelling for Advocacy Action: Summer Reading Program Seattle Public Library
  17. 17. Examples: Digital Storytelling for Advocacy Digital Storytelling for Advocacy 5 Examples 1.  Awareness: Libraries Transform 2.  Awareness: Day in the Life 3.  Action: New Library Building 4.  Action: Summer Reading Program 5.  Vote Yes: Best Kept Secret in Town
  18. 18. Examples: Digital Storytelling for Advocacy Vote Yes: Best Kept Secret Southeast Steuben County Library
  19. 19. Examples: Digital Storytelling for Advocacy Digital Storytelling for Advocacy 5 Examples 1.  Awareness: Summer Reading Program 2.  Awareness: Libraries Transform 3.  Action: New Library Building 4.  Action: Summer Reading Program 5.  Vote Yes: Best Kept Secret in Town
  20. 20. Tip #1: Storymining •  Ask your patrons and staff •  You might already know it •  Focus on one impactful thing Image: The Magic Tuba Pixie, https://www.flickr.com/photos/the-magic-tuba-pixie/4137160460
  21. 21. Tip #2: Show a transformation
  22. 22. Tip #3: Have a hero Dog Saves Library Image: https://www.flickr.com/photos/silent7seven/331535486
  23. 23. The Story of Self The Story of Us The Story of Now Tip #4: Know your story paradigm
  24. 24. Then you can start fixing it Tip #5: Put it on paper Tip source: Pixar
  25. 25. Collect, Organize, Script •  Storyboard •  Script •  Production schedule •  Log your shots
  26. 26. Pick Your Platform Image: https://awitchsdream.wordpress.com/2014/11/06/the-hogwarts-express/
  27. 27. Pick Your Platform Platform Video Limit Vine 6 seconds Instagram 60 seconds YouTube 15 minutes Facebook 20 minutes Vimeo Free: 500 MB/wk Plus: 5GB/wk Pro: Unlimited
  28. 28. Equipment Checklist ü  Camera ü  Microphone ü  Tripod ü  Lights ü  Storage
  29. 29. Image: http://www.quickmeme.com/meme/3pfqly
  30. 30. Budget #1: Low ($) Camera Personal Smartphone MoviePro/FiLMiC Pro App $0 $5-$10 Tripod DIY Binder Clip Tripod $3-5 Microphone Movo PM10 Lavalier $15-20 Lights Clamp Light/Halogen Bulb Reflectors $13 $11 TOTAL $35-60
  31. 31. Budget #2: Medium-High ($$$) Camera Point-and-shoot DSLR $200-500 $400+ Tripod Joby GorillaPod $15-50 Microphone Shotgun microphone $80-$200 Lights DIY Lighting Kit Fancierstudio $100 $140 TOTAL $400-$900
  32. 32. Video Editing Tools Free Paid Windows Movie Maker Adobe Premiere Elements Apple iMovie Corel VideoStudio Pro YouTube’s Video Editor Final Cut Pro Lightworks Free Lightworks Pro
  33. 33. Marketing and Promotion •  Share on social media •  Reach out •  Ask others to share •  Tweet it at celebrities •  Contact websites and newsletters
  34. 34. M. N. Spear Memorial Library Shutesbury, MA
  35. 35. Storytelling & Advocacy Resources Turning the Page – PLA Citizens-Save-Libraries Power Guide – UfL Vote Libraries – EveryLibrary TechSoup for Libraries
  36. 36. Crystal Schimpf Kixal, LLC crystal@kixal.com @crystalschimpf

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