Nicholas Shook: Why I Love Booze

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This talk will go through the chemical and psychological addiction I have with booze and why it’s fun to be involved with booze and technology.

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Nicholas Shook: Why I Love Booze

  1. 1. #YEZZIR Why I  Booze Nicholas Shook Co-Founder, Grand Cru TechnologiesThursday, August 4, 2011
  2. 2. Taking the first sip 1. Mouth: alcohol enters the body. 2. Stomach: some alcohol gets into the bloodstream in the stomach, but most goes on to the small intestine. 3. Small Intestine: alcohol enters the bloodstream through the walls of the small intestine. 4. Heart: pumps alcohol throughout the body. 5. Brain: alcohol reaches the brain. 6. Liver: alcohol is oxidized by the liver at a rate of about 0.5 oz per hour. 7. Alcohol is converted into water, carbon dioxide and energy. Source: University of Washington 40-50 Proof + Empty Stomach = Drunk Faster Source: ForConThursday, August 4, 2011
  3. 3. Tangent: “Asian Glow” aka “Alcohol Flush Syndrome” Acetaldehyde Dehydrogenases Acetaldehyde Moral: Embrace the Glow!Thursday, August 4, 2011
  4. 4. Why alcohol induces tipsyness Answer to a question asked by a 13 year old: Alcohol is a Depressant, but does not kill brain cells! (unless you inject everclear into your blood) Source: LifehackerThursday, August 4, 2011
  5. 5. Feelin’ Myself 100 Uh-Oh 80 Happiness 60 40 20 0 1 2 3 4 5 6 7 8 Drinks ConsumedThursday, August 4, 2011
  6. 6. Dealing with the Hangover Step 1: PUKE! Step 2: ReplenishThursday, August 4, 2011
  7. 7. Everyone: I  BoozeThursday, August 4, 2011
  8. 8. U.S. (drinking) Alcohol Industry What’s ordered at the bar Suppliers sold $57.6 B Beer Wine Spirits Source: The Distilled Spirits Council 33% Restaurants sold $110 B Source: Beverage Information Group 55% 12% 35% order Booze while dining Source: Technomic Source: The NPD GroupThursday, August 4, 2011
  9. 9. Wine Wine Consumption 6% 800 700.5 706.2 716.8 26% 673.4 Millions of Gallons 600 651.3 614.1 637.4 583.8 400 68% 200 0 2002 2003 2004 2005 2006 2007 2008 2009 California Imported Other StatesThursday, August 4, 2011
  10. 10. How Wine is Made Growth Fermentation Aging BottlingThursday, August 4, 2011
  11. 11. Categorizing Wine Varietal Region (varietal implicit) Winemaker Winemaker RegionThursday, August 4, 2011
  12. 12. Wines to Avoid… Look of DisgustThursday, August 4, 2011
  13. 13. Beer “Beer is proof that God loves us and wants us to be happy” Benjamin Franklin P.S. International Beer Day is Friday!Thursday, August 4, 2011
  14. 14. Gettin’ Crafty 0% 25% 50% 75% 100% Anheuser-Busch MillerCoors Crown Imports Heineken USA 49.3% 30.2% 8.5% Pabst Brewing Company Craft Source: Beer Handbook 2010 H.R. 4278 7.2% Volume Get rid of Excise Tax Source: Brewers Association for less than 6M BarrelsThursday, August 4, 2011
  15. 15. Categorizing Beer Ale Lager Brewed without Hops Brewed with Hops Imperial Stout Pilsner Pale Ale Bock Brown Ale American Lager Belgian Ale Helles Porter DunkelThursday, August 4, 2011
  16. 16. Spirits and Mixology People are ordering more drinks Cocktail share up .4% Consumers desire premium spirits Revenue is up 11% Vodka is most consumed, Whiskey is growing Vodka = 33% of market; Whiskey grew 8.1%Thursday, August 4, 2011
  17. 17. Liquor Trends Whiskey Vodka Tequila 4.4% 5.0% 4.0% 5.1% 0.9% 1.8% Gin Rum Brandy Source: Distilled Spirits Council of the United StatesThursday, August 4, 2011
  18. 18. Some Vegas Cocktails to Try Chandelier Bar, Cosmopolitan Julian Serrano, Aria Hash House a go go Double HelixThursday, August 4, 2011
  19. 19. Conclusion If you drink, try everything! Don’t drink too much. If you do drink too much, try some pho. If you don’t drink, now is the time to start. DO NOT SHOW THIS TO CHILDRENThursday, August 4, 2011
  20. 20. Thanks! and now for a toast...Thursday, August 4, 2011

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