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Many conference producers and corporations are scratching their collective heads and trying to understand what all the change involving marketing is about. Actually it is quite simple, and something we do everyday. Essentially, we are moving towards a “search centric” world where buyers and sellers are connecting more and more online.
We are being conditioned to put any request for research into a computer screen box. We value organic search results based on content delivery algorithms. This shift has caused marketers around the world to react by proliferating the web with content and noise (articles, PR, thought leadership, video, user-generated content, etc) all in an attempt to increase the chance that their product, company, or conference will come up in the first few organic results in a search engine.
At MTO Summit, RD Whitney provided the keynote session, addressing how to adopt the new marketing approaches generated from the Great Marketing Shift. A strategic plan for harnessing the power of the new rules of marketing and PR was provided, showing how to identify audiences, create compelling content. Told with case studies and real-world examples, this strategic discussion covered the impact of Social Media and what it means to your organization.