INTERACTIVE	
  EVENT	
  MARKETING

                             bridging online with live and making your
                ...
Illiterate




                                         2



Tuesday, October 27, 2009
Engaging Content




                                               3



Tuesday, October 27, 2009
Creative




                                       4



Tuesday, October 27, 2009
Social




                                     5



Tuesday, October 27, 2009
Simple




                                     6



Tuesday, October 27, 2009
Brief




                                    7



Tuesday, October 27, 2009
Imperfect




                                        8



Tuesday, October 27, 2009
Attendee Intelligence
                     We must change they way we view and interact
                     with attendee...
✴Personality
                   ✴Known brand
                   ✴Referenceable
                   ✴Unique
                ...
Website     Interactive Event Requirements
                   1.Simple and easily discoverable (SEO Optimized - Text to Im...
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MTO Summit 3:00 PM How To Workshop: Interactive Event Marketing Programs with Rd Whitney, Chris Justice and Bob Roan

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"Enhancing the attendee experience means bridging online marketing with offline education. This session covered the best practices for developing an event website and expanding the reach with interactive tools that make the event website not just a brochure but a location that attendees will return to for more than just registration."

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MTO Summit 3:00 PM How To Workshop: Interactive Event Marketing Programs with Rd Whitney, Chris Justice and Bob Roan

  1. 1. INTERACTIVE  EVENT  MARKETING bridging online with live and making your event website a valuable property Escape  the  Technology  Maze October  21-­‐22,  2009 Hya<  Fisherman’s  Wharf Tuesday, October 27, 2009
  2. 2. Illiterate 2 Tuesday, October 27, 2009
  3. 3. Engaging Content 3 Tuesday, October 27, 2009
  4. 4. Creative 4 Tuesday, October 27, 2009
  5. 5. Social 5 Tuesday, October 27, 2009
  6. 6. Simple 6 Tuesday, October 27, 2009
  7. 7. Brief 7 Tuesday, October 27, 2009
  8. 8. Imperfect 8 Tuesday, October 27, 2009
  9. 9. Attendee Intelligence We must change they way we view and interact with attendees so that we change the experience in real-time. 9 Tuesday, October 27, 2009
  10. 10. ✴Personality ✴Known brand ✴Referenceable ✴Unique ✴Done before ✴Interactive ✴Convenient ✴Free??!!??!?! These new engagement demands are forcing us to develop more compelling methods to touch a hyper-connected and judgmental audience. 10 Tuesday, October 27, 2009
  11. 11. Website Interactive Event Requirements 1.Simple and easily discoverable (SEO Optimized - Text to Images) 2.Integrated registration with delayed payment and invoicing 3.Video and content assets that are provided at no cost (notice we didn't say free) 4.Connections for highly segmented/personalized email marketing campaigns 5.Bridges to the speakers, authors, experts and visionaries before/during/after 6.Presentations available the SAME DAY 7.Recordings of EVERY session - Audio and/or Video 8.Live Streaming of the event and Keynotes 9.Companion mobile applications 10.Social media connections (but NOT through Facebook) 11 Tuesday, October 27, 2009

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