Pull Marketing and Social MediaHow to Improve SalesPerformance and GetBuyers to Come to YouChristopher Ryancryan@fusionmar...
1. Much greater levels of marketplace awareness2. Your cost per lead goes down by 40-60%3. Your sales cycle times go down ...
Push Marketing vs. Pull MarketingPUSH Marketing• Outbound focus• Imperative: know more aboutyour prospects• Sales-driven• ...
Yes, but……1. You have to pick the right social media tools2. You have to spend the necessary time3. You have to consistent...
Pull Marketing Starts with a Brand Promise that…• Explains what you do• Articulates the “primary” customer benefit• Differ...
Pull Marketing Don’ts• Don’t forget the milestones & metrics• Don’t start or change too many campaigns oritems at one time...
Pull Marketing Tactics• Optimized press releases• Newsletter & eZines• Email marketing campaigns• Webinars• Virtual events...
Social Media OptionsAnd manymore!
Social Media Don’ts• Don’t join a community just to join• Don’t join too many communities• Don’t start a blog one day and ...
About Fusion Marketing PartnersChristopher Ryan, CEOWe Do This:Brand building/messagingWebsite optimizationContent crea...
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Pull Marketing and Social Media

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Pull marketing and social media are powerful tools to generate awareness, leads and revenue. This presentation discusses the benefits and best practices of pull marketing and social media.

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Pull Marketing and Social Media

  1. 1. Pull Marketing and Social MediaHow to Improve SalesPerformance and GetBuyers to Come to YouChristopher Ryancryan@fusionmarketingpartners.com
  2. 2. 1. Much greater levels of marketplace awareness2. Your cost per lead goes down by 40-60%3. Your sales cycle times go down by 25-40%4. Your close rates go up by 50%5. You will have better results and a moreproductive relationship between sales andmarketingNote: Your mileage may vary…but it’s alwaysgood!Pull Marketing and Social Media Benefits
  3. 3. Push Marketing vs. Pull MarketingPUSH Marketing• Outbound focus• Imperative: know more aboutyour prospects• Sales-driven• Focused on the selling-process• Expensive leads• Longer sales cycle• The past *PULL Marketing• Inbound focus• Imperative: Make your prospects knowabout you• Marketing-driven• Focused on the buying-process• Lead cost ½ of push leads (HubSpot)• Shorter sales cycle• The future ** 8 out of 10 deals were done when the buying company found the seller.Only 2 out of 10 had the salespeople find the deal (cold-calling) –MarketingSherpa Study
  4. 4. Yes, but……1. You have to pick the right social media tools2. You have to spend the necessary time3. You have to consistently reinforce yourbrand promise4. You have to stay fresh, relevant andeducationalDoes Pull Marketing and Social Media Really Work?
  5. 5. Pull Marketing Starts with a Brand Promise that…• Explains what you do• Articulates the “primary” customer benefit• Differentiates you – you need to be a niche-aholic• Establishes credibility• Creates an emotional connection• Motivates action
  6. 6. Pull Marketing Don’ts• Don’t forget the milestones & metrics• Don’t start or change too many campaigns oritems at one time• Don’t try the shotgun approach – know yourprospect• Don’t continue the campaigns that are notpaying off, but….• Don’t give up too quickly
  7. 7. Pull Marketing Tactics• Optimized press releases• Newsletter & eZines• Email marketing campaigns• Webinars• Virtual events• Podcasts• Blogs/VideoBlogs• Social media
  8. 8. Social Media OptionsAnd manymore!
  9. 9. Social Media Don’ts• Don’t join a community just to join• Don’t join too many communities• Don’t start a blog one day and forget about itthe next• Don’t try to control the conversation• Don’t overinflate your abilities• Don’t send messages out so often people startto resent the relationship• Don’t use (abuse) a relationship
  10. 10. About Fusion Marketing PartnersChristopher Ryan, CEOWe Do This:Brand building/messagingWebsite optimizationContent creationLead generationYou Get This:Much greater levels of awarenessHigher quantities of qualified leadsAbility to generate faster revenueLots more information at:http://FusionMarketingPartners.com/http://Greatb2BMarketing.com (blog)info@fusionmarketingpartners.com719-357-6280

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