Christopher Ryan, CEOFusion Marketing Partnerswww.fusionmarketingpartners.com
1. Create a clear and differentiated brand   promise – help your prospects quickly   understand how you benefit them2. Opt...
Close Rates1 Qualification         1              5%2 Needs Assessment      2              10%3 Education             3   ...
Website                1 Education & Self Qualification             1                2 Needs Assessment                   ...
We Do This:                                    - Brand building/messaging                                    - Website opt...
Upcoming SlideShare
Loading in …5
×

How To Shorten The B2B Sales Cycle

439 views

Published on

Discusses how the B2B sales cycle can be shortened by adopting a more effective B2B sales model.

  • Be the first to comment

  • Be the first to like this

How To Shorten The B2B Sales Cycle

  1. 1. Christopher Ryan, CEOFusion Marketing Partnerswww.fusionmarketingpartners.com
  2. 2. 1. Create a clear and differentiated brand promise – help your prospects quickly understand how you benefit them2. Optimize your website for pull marketing and lead conversion3. Establish a lead qualification process based on the pull marketing sales model
  3. 3. Close Rates1 Qualification 1 5%2 Needs Assessment 2 10%3 Education 3 25%4 Solution Refinement 4 4 Months 30%5 Proposal 5 50%6 Contract 6 80%7 Implementation 7 100%
  4. 4. Website 1 Education & Self Qualification 1 2 Needs Assessment 2 Close RatesInside Sales 3 Qualification & Solution Refinement 3 10% 4 Proposal 4 50% 2 MonthsFieldSales 5 Contract 5 80% 6 Implementation 6 100% Note: in this model, the first three steps are handled by your website and inside sales team.
  5. 5. We Do This: - Brand building/messaging - Website optimization - Content creation - Lead Generation You Get This: - Much greater levels of awareness - Higher quantities of qualified leads Christopher Ryan, CEO - Ability to generate faster revenueinfo@fusionmarketingpartners.com 719-357-6280 Lots more information at: http://FusionMarketingPartners.com/ http://Greatb2BMarketing.com (blog site)

×