Doreen Research Communication Seminar Stellenbosch

527 views

Published on

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
527
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Doreen Research Communication Seminar Stellenbosch

  1. 1. Disseminating Research Results to University Stakeholders:The Child Health project at Mbarara University Doreen Omony Akello Public Relations Officer Mbarara University of Science and Technology Uganda
  2. 2. The Core functions of a University <ul><li>Teaching </li></ul><ul><li>Research </li></ul><ul><li>Community Service </li></ul><ul><li>Research forms an important foundation of a university. The strength of any university is measured by the volume. </li></ul><ul><li>Unfortunately dissemination of research findings has been limited to only journals and academia. </li></ul>
  3. 3. University Stakeholders <ul><li>University activities are influenced by both the internal publics and external publics. </li></ul><ul><li>Students </li></ul><ul><li>Employees </li></ul><ul><li>Media </li></ul><ul><li>Community </li></ul><ul><li>Service providers </li></ul><ul><li>Policy makers </li></ul><ul><li>Non Governmetal organizations </li></ul>
  4. 4. The role of PR <ul><li>Act as a link between all university stakeholders by providing information through various medium website, newsletters, brochures, events, open days, exhibitions, mass media </li></ul>
  5. 5. Communicating the Child Health project (HCU) <ul><li>Project Objectives </li></ul><ul><li>To improve child survival through a comprehensive community based health education program </li></ul><ul><li>The project trains and supports Village Health Volunteers (VHV) in rural Southwestern Uganda to support child health activities in their local communities. </li></ul>
  6. 6. Project partners
  7. 7. Medium of Communication <ul><li>Mass media </li></ul><ul><li>Website </li></ul><ul><li>Nomination for competitions </li></ul><ul><li>Brochures </li></ul><ul><li>Exhibitions </li></ul><ul><li>Newsletters </li></ul><ul><li>Open days </li></ul>
  8. 8. Challenges <ul><li>Inadequate funding for the PR department resulting to inconsistency. It is important Information flows consistently </li></ul><ul><li>No funding for PR research </li></ul><ul><li>Personnel </li></ul><ul><li>Understanding the importance of PR </li></ul>
  9. 9. Why PR is Important <ul><li>PR training provides the skills of packaging and communicating information to a wider audience in a simple way unlike in academia or journals </li></ul><ul><li>Because PR has the ability to package and tell the story in detail to a wider audience, PR departments in universities need to be supported </li></ul>
  10. 10. Thank You! www.healthychilduganda.org

×