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10 steps to fix your shitty pitch

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Jager McConnell, CEO of Crunchbase, goes through how to make the best pitch deck, and how to avoid making a shitty one.

Raise more money from investors you want by following his key ten tenets.

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10 steps to fix your shitty pitch

  1. 1. 10 steps to fix your shitty pitch jager mcconnell ceo @ crunchbase @jagermcconnell
  2. 2. international funded startup survival curve 0% 25% 50% 75% 100% seed/angel series a series b series c series d series e series f series g series h
  3. 3. 10 Tenets of a Shitty Pitch 1. Complex concepts
  4. 4. crunchbase Moz 2012: Raised $18M Series B $29.1M in Total Funding Still Operating
  5. 5. crunchbase Moz 2012: Raised $18M Series B $29.1M in Total Funding Still Operating 5
  6. 6. crunchbase Nutanix 2014: Raised $140M Series E $393.7M in Total Funding Went Public in 2016
  7. 7. crunchbase Airbnb 2009: Raised $600K Seed $4.39B in Total Funding Still Operating
  8. 8. crunchbasecrunchbase Cadee 2011: Raised Undisclosed Seed Undisclosed Total Funding Still Operating
  9. 9. 10 Tenets of a Shitty Pitch 1. Complex concepts 2. Unreadable text
  10. 10. crunchbase Standard Treasury 2014: Raised $2.7M Series A $2.7M in Total Funding Acquired by Silicon Valley Bank
  11. 11. crunchbase WeddingLovely 2011: Raised Undisclosed Seed Undisclosed Total Funding Still Operating
  12. 12. crunchbase MetaCert 2016: Raised $1.2M Seed $1.94M in Total Funding Still Operating
  13. 13. 10 Tenets of a Shitty Pitch 1. Complex concepts 2. Unreadable text 3. Confusing visuals
  14. 14. crunchbase Square 2011: Raised $100M Series C $590.5M in Total Funding Public in 2015
  15. 15. crunchbase Buffer 2011: Raised $400K Angel $3.9M in Total Funding Still Operating
  16. 16. crunchbase Trym 2016: Raised $125K Seed $125K in Total Funding Stealth Mode 16
  17. 17. 10 Tenets of a Shitty Pitch 1. Complex concepts 2. Unreadable text 3. Confusing visuals 4. Too wordy
  18. 18. crunchbase Foursquare 2009: Raised $1.35M Series A $207.3M in Total Funding Still Operating
  19. 19. crunchbase Foursquare 2009: Raised $1.35M Series A $207.3M in Total Funding Still Operating 18
  20. 20. crunchbase ClaimCompass 2016: Raised Undisclosed Seed Undisclosed Total Funding Still Operating
  21. 21. crunchbase MetaCert 2016: Raised $1.2M Seed $1.94M in Total Funding Still Operating
  22. 22. 10 Tenets of a Shitty Pitch 1. Complex concepts 2. Unreadable text 3. Confusing visuals 4. Too wordy 5. Audience-not-in-mind

  23. 23. crunchbase GoFiture 2016: Raised Non Equity Assistance Undisclosed Total Funding Still Operating
  24. 24. 23 crunchbase Up All Night 2016: Raised $500K Seed $625K in Total Funding Still Operating
  25. 25. crunchbase Uber 2009: Raised $200K Seed $11.5B in Total Funding Still Operating
  26. 26. 10 Tenets of a Shitty Pitch 1. Complex concepts 2. Unreadable text 3. Confusing visuals 4. Too wordy 5. Audience-not-in-mind
 
 6. Lots of buzzwords
  27. 27. crunchbase Fittr 2014: Raised Undisclosed Seed Undisclosed Total Funding Not Operating
  28. 28. crunchbase Fittr 2014: Raised Undisclosed Seed Undisclosed Total Funding Not Operating
  29. 29. crunchbase Carta (formerly eShares) 2015: Raised $7M Series A $67.8M in Total Funding Still Operating
  30. 30. 10 Tenets of a Shitty Pitch 1. Complex concepts 2. Unreadable text 3. Confusing visuals 4. Too wordy 5. Audience-not-in-mind
 
 6. Lots of buzzwords 7. Unusual metrics
  31. 31. crunchbase Love With Food 2012: Raised $645K Seed $2.09M in Total Funding Still Operating
  32. 32. crunchbase Mapme 2015: Raised $1M Seed $1M in Total Funding Still Operating
  33. 33. crunchbase YouTube 2005: Raised $3.5M Series A $11.5M in Total Funding Acquired by Google
  34. 34. crunchbase Soundwave 2012: Raised $1M Seed $2.9M in Total Funding Acquired by Spotify
  35. 35. crunchbase Carta (formerly eShares) 2015: Raised $7M Series A $67.8M in Total Funding Still Operating
  36. 36. crunchbase Front App 2016: Raised $10M Series A $13.2M in Total Funding Still Operating
  37. 37. 10 Tenets of a Shitty Pitch 1. Complex concepts 2. Unreadable text 3. Confusing visuals 4. Too wordy 5. Audience-not-in-mind
 
 6. Lots of buzzwords 7. Unusual metrics 8. Ego flaunting
  38. 38. crunchbase Crema.co 2016: Raised $325K Seed $325K in Total Funding Still Operating
  39. 39. crunchbase TalentBase 2016: Raised $150K Seed $150K in Total Funding Still Operating
  40. 40. 10 Tenets of a Shitty Pitch 1. Complex concepts 2. Unreadable text 3. Confusing visuals 4. Too wordy 5. Audience-not-in-mind
 
 6. Lots of buzzwords 7. Unusual metrics 8. Ego flaunting 9. Demo video
  41. 41. crunchbase Cubeit 2014: Raised $3M Seed $3M in Total Funding Acquihire by Myntra
  42. 42. crunchbase Crew 2014: Raised $2.1M Seed $9.8M in Total Funding Acquired by Dribble
  43. 43. 10 Tenets of a Shitty Pitch 1. Complex concepts 2. Unreadable text 3. Confusing visuals 4. Too wordy 5. Audience-not-in-mind
 
 6. Lots of buzzwords 7. Unusual metrics 8. Ego flaunting 9. Demo video 10.Snooze fest
  44. 44. crunchbase Wealthsimple 2014: Raised CA$1.9M Seed $77.9M in Total Funding Still Operating
  45. 45. crunchbase LinkedIn 2004: Raised $10M Series B $103.2M in Total Funding Acquired by Microsoft
  46. 46. crunchbase OpenDoor 2016: Raised $150K Seed $150K in Total Funding Still Operating
  47. 47. 1. Complex concepts 2. Unreadable text 3. Confusing visuals 4. Too wordy 5. Audience-not-in-mind
 
 6. Lots of buzzwords 7. Unusual metrics 8. Ego flaunting 9. Demo video 10.Snooze fest 10 Tenets of a Shitty Pitch
  48. 48. 1. Complex concepts 2. Unreadable text 3. Confusing visuals 4. Too wordy 5. Audience-not-in-mind
 
 6. Lots of buzzwords 7. Unusual metrics 8. Ego flaunting 9. Demo video 10.Snooze fest 10 Tenets of a Shitty Pitch
  49. 49. - Vinod Khosla, Founder of Khosla Ventures “Just because you get funded does not mean you are successful.”

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