Panel presentation given at the Arizona Library Association 2017 conference. Makerspaces and other innovation incubators are trendy and cool, but the elements that make them successful are basic, not terribly sexy, and essential for building new library programs. Who do you work with? Where do you put it? Why and how will your constituents use it? And how will you make sure they know about it? In this presentation, we use the Cline Library MakerLab as a case study, but the concepts we discuss are relevant to other types of projects and libraries.