Impact of Social Media on Small Business - Stockton, IL Chamber of Commerce


Published on

Presentation on the Impact of Social Media on Small Business for the 2011 Stockton, IL Chamber of Commerce Annual Meeting

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Impact of Social Media on Small Business - Stockton, IL Chamber of Commerce

  1. 1. Impact your business by being social, media that is! Presented to: Stockton, IL Chamber of Commerce Annual Meeting February 10, 2011
  2. 2. Background <ul><li>Celestino Ruffini </li></ul><ul><li>Native of Decatur, IL </li></ul><ul><li>Graduate of Purdue University </li></ul><ul><li>Hospitality & Tourism Professional </li></ul><ul><li>Director of Sales & Marketing, Galena/Jo Daviess County CVB </li></ul><ul><li>Resides in Galena, IL </li></ul>
  3. 3. Who are you? <ul><li>Represent 99.7 percent of all employer firms </li></ul><ul><li>Employ just over half of all private sector employees </li></ul><ul><li>Pay 44 percent of total U.S. private payroll </li></ul><ul><li>Have generated 64 percent of net new jobs over the past 15 years </li></ul><ul><li>You are RETAIL, CONSTRUCTION, EDUCATION, FINANCIAL, PROFESSIONAL, etc. </li></ul><ul><li>Simply put, you are it all. </li></ul><ul><li>Source: U.S. Small Business Association ( </li></ul>
  4. 4. So, what is social media? <ul><li>Social media is comprised of various web applications that are used for distributing messages about yourself or your product virally. </li></ul><ul><li>Have you heard of any? </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><li>Do you use any? </li></ul>
  5. 5. “Like a good neighbor…” Christ Lutheran Church Brightflower Nursery Special Touch Salon Coxy's Liquor Black Hawk Run Golf Course Auto Logic Massbach Ridge Winery Eccentrics Glad Rags Resale Boutique Stockton Fire Department Stockton Heritage Museum Ink & Paper Subway The Corner Tap Gateway Apparel Jo Daviess Bridal Fair Stockton Dental Center Stockton Township Public Library Checo's Family Restaurant & Pizzeria
  6. 6. Grass is always greener <ul><li>Small businesses must remain competitive, profitable and viable in a down economy. </li></ul><ul><li>Marketing dollars are tighter, therefore messages must be targeted and prove ROI. </li></ul><ul><li>75% have a page on a social site </li></ul><ul><li>61% use social media to find new customers </li></ul><ul><li>45% expect profit from social media in 12 months </li></ul><ul><li>Source: University of Maryland Robert H. Smith School of Business ( </li></ul>
  7. 7. I feel left behind <ul><li>No one says social media is going to be easy. </li></ul><ul><li>Set goals. Understand what results you want. </li></ul><ul><li>Make a plan. Stick to it for success. </li></ul><ul><li>Engage your customers. Be helpful. </li></ul><ul><li>The world changes and you must be diverse and accepting. </li></ul>
  8. 8. Ready to make money? <ul><li>Find your customers and connect the dots. </li></ul><ul><li>Create unique advertising campaigns. </li></ul><ul><li>Don’t recreate the wheel. </li></ul><ul><li>Follow through on your plan and measure your goals. </li></ul><ul><li>Remember: Just like print advertising, until your ad is seen the customer doesn’t know who you are. </li></ul>
  9. 9. Relax and look around <ul><li>Major, multi-million dollar companies are just now getting the hang of it. </li></ul><ul><li>Connect with existing communication channels (i.e. Stockton Chamber) </li></ul><ul><li>Remember the old Pyramid Scheme? </li></ul><ul><li>To be profitable, don’t depend on social media to be the Band-Aid rather the Neosporin. </li></ul>
  10. 10. I tip my hat to you. <ul><li>Contact: </li></ul><ul><li>Celestino Ruffini </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li>Twitter: @caruffini </li></ul>