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Know First • Be First • Profit First         Craig RispinBusiness Futurist & Innovation Expert       www.FutureTrendsGroup...
The Business, People &    Technology Trends  Driving Change in theConsulting Industry Globally                            ...
People     W      or      Sh k/L                                 s        ift ife                       ife ce            ...
Karl Fisch - TheFischBowl.blogspot.com                                         Up
Discuss with a Partner:What Did You Find MostSurprising in the Video  “Did You Know”?                          Up
“If change ishappening on theoutside faster than on the inside the end is in sight.”   -Jack Welch                      Up
The Business, People &    Technology Trends  Driving Change in theConsulting Industry Globally                            ...
Perceptions of theManagement Consulting      Industry                        Up
It all started with the       CDU (Consultant Debunking Unit)                               Up
And the CDU’s harpooning  of the great whale of   consultant’s quotes:                           Up
Hockey’s Great OneWayne Gretzky:"Skate to where thepuck is going, not to    where it is."                        Up
Quote or Version Appeared in: Peter F. Drucker Foundations quarterly journal, "Leader to Leader" U.S. Banker Magazine Octo...
Original Source: Wayne’s Father When asked if good advice for hockey players or hard-skating new economy business people: ...
And now a hit TV show...                Up
ex: Booz Allen Hamilton                          Up
Up
Up
Up
Just like healthcarewe need evidence-  based treatment                       Up
New Scholarly Field:Behavioral Economics                       Up
Dan Ariely: Injury Let to Insight                                    Up
Behavioral economics and the closely  related field of behavioral finance   couple scientific research on the psychology of d...
Dan Ariely: Predictably Irrational                                     Up
Readiness for Change... Requires a Personal   Worldview Shift                          Up
People     W      or      Sh k/L                                 s        ift ife                       ife ce            ...
Education                               Re-Engineering               Global                                               ...
Meet David McCandless:                         Up
What is This a Graph of?
What is This a Graph of?The Facebook Breakup Rate
People     W      or      Sh k/L                                 s        ift ife                       ife ce            ...
Education                               Re-Engineering               Global                                               ...
12      Reaching Global Executives:     Megatrends in B2B Marketing                                    Up
1MEGATREND ONE                        The shift to 360º thought leadership        A                sked to rate the value ...
Thought Leadership Defined•   The term was first coined in 1994, by Joel Kurtzman,    editor-in-chief of the magazine, Strat...
This is WhereThoughtLeadersOperate           Up
9ofthetop11effectivewaysofgettinga                           ofinvolveThoughtLeadershipMarketing   How would you rate the ...
“Thought leadership centers on earning trust and credibility. Thought leaders get noticed by offering something different—...
People     W      or      Sh k/L                                 s        ift ife                       ife ce            ...
Education                               Re-Engineering               Global                                               ...
Your mobile phone hasmore computing power than        all of NASA in 1969.          http://www.flickr.com/photos/43533334@N...
How Big is Mobile Today?7B People in the World6B Mobile Subscribers1B 3G/LTE Subscribers                           Up
Apple iPhone + iTouch + iPad Ramp –                              The Likes of Which We Haven’t Seen Before                ...
380MMobile Internet Ramping Faster than Desktop Internet Did –                  Apple Leading Charge                      ...
468MMobile Internet Ramping Faster than Desktop Internet Did –                  Apple Leading Charge                      ...
iPods Changed Media Industry iPhones Ramped EvenFaster iPad Growth (3x iPhone) Leaves “Siblings” in Dust                  ...
Security             Metering                                                  AccessControl                              ...
People     W      or      Sh k/L                                 s        ift ife                       ife ce            ...
Education                               Re-Engineering               Global                                               ...
What is Cloud Computing?                           Up
Up
“Cloud Computing isn’t   really about technology - it’s   really aboutthinking of IT in a whole new way.”                 ...
IMPACT AND ADOPTION                                                        P R E D I C T I O N S F O R TO D AY A N D TO M ...
alentes                      Who’s buying the cloud          $25Bon                                                       ...
alentes                      Who’s buying the cloud          $25Bon                                                       ...
Up
Up
Rapid Deployment of Feedback Systems                                       Up
Rapid Deployment of Feedback Systems                                       Up
Free Download: is.gd/think                             Up
Craig Rispin, Futurist presents to the Institute of Management Consultants - The Business, People & Technology Trends Driv...
Craig Rispin, Futurist presents to the Institute of Management Consultants - The Business, People & Technology Trends Driv...
Craig Rispin, Futurist presents to the Institute of Management Consultants - The Business, People & Technology Trends Driv...
Craig Rispin, Futurist presents to the Institute of Management Consultants - The Business, People & Technology Trends Driv...
Craig Rispin, Futurist presents to the Institute of Management Consultants - The Business, People & Technology Trends Driv...
Craig Rispin, Futurist presents to the Institute of Management Consultants - The Business, People & Technology Trends Driv...
Craig Rispin, Futurist presents to the Institute of Management Consultants - The Business, People & Technology Trends Driv...
Craig Rispin, Futurist presents to the Institute of Management Consultants - The Business, People & Technology Trends Driv...
Craig Rispin, Futurist presents to the Institute of Management Consultants - The Business, People & Technology Trends Driv...
Craig Rispin, Futurist presents to the Institute of Management Consultants - The Business, People & Technology Trends Driv...
Craig Rispin, Futurist presents to the Institute of Management Consultants - The Business, People & Technology Trends Driv...
Craig Rispin, Futurist presents to the Institute of Management Consultants - The Business, People & Technology Trends Driv...
Craig Rispin, Futurist presents to the Institute of Management Consultants - The Business, People & Technology Trends Driv...
Craig Rispin, Futurist presents to the Institute of Management Consultants - The Business, People & Technology Trends Driv...
Craig Rispin, Futurist presents to the Institute of Management Consultants - The Business, People & Technology Trends Driv...
Craig Rispin, Futurist presents to the Institute of Management Consultants - The Business, People & Technology Trends Driv...
Craig Rispin, Futurist presents to the Institute of Management Consultants - The Business, People & Technology Trends Driv...
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Craig Rispin, Futurist presents to the Institute of Management Consultants - The Business, People & Technology Trends Driving Change in the Consulting Industry Globally

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The Business, People & Technology Trends Driving Change in the Consulting Industry Globally. Craig Rispin presented this keynote speech to the Institute of Management Consultants (IMC.org.au) on 9 April 2013

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Craig Rispin, Futurist presents to the Institute of Management Consultants - The Business, People & Technology Trends Driving Change in the Consulting Industry Globally

  1. 1. Up
  2. 2. Know First • Be First • Profit First Craig RispinBusiness Futurist & Innovation Expert www.FutureTrendsGroup.com craig@futuretrendsgroup.com Up
  3. 3. The Business, People & Technology Trends Driving Change in theConsulting Industry Globally Up
  4. 4. People W or Sh k/L s ift ife ife ce L n e S ci AccelerationBusiness Globalised Technology Up
  5. 5. Karl Fisch - TheFischBowl.blogspot.com Up
  6. 6. Discuss with a Partner:What Did You Find MostSurprising in the Video “Did You Know”? Up
  7. 7. “If change ishappening on theoutside faster than on the inside the end is in sight.” -Jack Welch Up
  8. 8. The Business, People & Technology Trends Driving Change in theConsulting Industry Globally Up
  9. 9. Perceptions of theManagement Consulting Industry Up
  10. 10. It all started with the CDU (Consultant Debunking Unit) Up
  11. 11. And the CDU’s harpooning of the great whale of consultant’s quotes: Up
  12. 12. Hockey’s Great OneWayne Gretzky:"Skate to where thepuck is going, not to where it is." Up
  13. 13. Quote or Version Appeared in: Peter F. Drucker Foundations quarterly journal, "Leader to Leader" U.S. Banker Magazine October 1997 Technology Learning Professional Development Institute Business Week Magazine March 13, 2000 Harvard Business Review," May-June 1997 Up
  14. 14. Original Source: Wayne’s Father When asked if good advice for hockey players or hard-skating new economy business people: "Mama mia, no!" Walter says. "That advice is strictly for little kids. Its just simple basics, like the ABCs.” Up
  15. 15. And now a hit TV show... Up
  16. 16. ex: Booz Allen Hamilton Up
  17. 17. Up
  18. 18. Up
  19. 19. Up
  20. 20. Just like healthcarewe need evidence- based treatment Up
  21. 21. New Scholarly Field:Behavioral Economics Up
  22. 22. Dan Ariely: Injury Let to Insight Up
  23. 23. Behavioral economics and the closely related field of behavioral finance couple scientific research on the psychology of decision making witheconomic theory to better understandwhat motivates investors, employees, and consumers. Up
  24. 24. Dan Ariely: Predictably Irrational Up
  25. 25. Readiness for Change... Requires a Personal Worldview Shift Up
  26. 26. People W or Sh k/L s ift ife ife ce L n e S ci AccelerationBusiness Globalised Technology Up
  27. 27. Education Re-Engineering Global Digital Mobility Customers End of Age Wave People Retirement Leading Change W Speed & Size or Sh k/L s ift ife ife ce L n eMarketing S ci CloudMegatrend Computing Acceleration Business Globalised TechnologyOutrageous Big DataOutsourcing Customer Mobile Centric Innovation Robots Madness Imperative Rise Up
  28. 28. Meet David McCandless: Up
  29. 29. What is This a Graph of?
  30. 30. What is This a Graph of?The Facebook Breakup Rate
  31. 31. People W or Sh k/L s ift ife ife ce L n e S ci AccelerationBusiness Globalised Technology Up
  32. 32. Education Re-Engineering Global Digital Mobility Customers End of Age Wave People Retirement Leading Change W Speed & Size or Sh k/L s ift ife ife ce L n eMarketing S ci CloudMegatrend Computing Acceleration Business Globalised TechnologyOutrageous Big DataOutsourcing Customer Mobile Centric Innovation Robots Madness Imperative Rise Up
  33. 33. 12 Reaching Global Executives: Megatrends in B2B Marketing Up
  34. 34. 1MEGATREND ONE The shift to 360º thought leadership A sked to rate the value of various marketing user communities) and passive (print) promotional activities on a five-point scale, meetings/ channels. conferences and research/surveys top the list. The way forward is clearly a heavier reliance on Today B2B providers view a broad array of creating a programme of thought leadership that sponsored programmes, such as conferences and takes advantage of multiple-entry-point messaging. white papers, as a valuable means of capturing attention and persuading decision makers. 1. How important are the following non-traditional categories of marketing activity to your organisation? This is not to say that traditional advertising (Mean score out of 5) has lost its appeal. Instead, the conclusion is that Meetings/conferences 3.85 organisations seeking to promote their businesses Research/surveys are increasingly relying on a range of channels, 3.76 White papers, executive summaries, articles including print. 3.61 Specifically, these cross-channel programmes Website advertising and sponsorship 3.40 engage, inform and motivate target markets across Rankings, economic analysis and original content a broad range of both active (meetings, webcasts, 3.25 Webcasts, podcasts and interactive forums 3.01 Source: 2006 sponsors survey (134 respondents)
  35. 35. Thought Leadership Defined• The term was first coined in 1994, by Joel Kurtzman, editor-in-chief of the magazine, Strategy+Business• “Thought leaders are individuals or organisations that are recognised by peers, customers and industry experts as someone who deeply understand the business they are in, the needs of their customers, and the broader marketplace in which they operate.”• “Thought leaders have a distinctively original idea, a unique point of view or an insight.”
  36. 36. This is WhereThoughtLeadersOperate Up
  37. 37. 9ofthetop11effectivewaysofgettinga ofinvolveThoughtLeadershipMarketing How would you rate the effectiveness of the following marketing vehicles in getting your attention? Mean Rating (N~344) Speech or presentation at a conference or trade show 3.7 Case studies describing successful customer solution implementations 3.7 Article in the business or trade press 3.4 Invitation to a Webinar, seminar, or workshop 3.4 Analyst firm recommendation (such as Gartner/IDC/Forrester) 3.3 Search engine hits when doing research or surfing the Web 3.2 White paper offered on the Internet 3.1 Electronic newsletter from the service firm 2.9 Conference sponsorship 2.8 Direct mail brochure 2.5 Email from a sales representative from the service firm 2.3 Phone call from a sales representative from the service firm 2.3 TV or print advertisement 2.3 Vendors blog 2.3 Online advertisement 2.2 Sporting or cultural event sponsorship 2.0 Source: ITSMA, How Customers Choose Study, North Ameri
  38. 38. “Thought leadership centers on earning trust and credibility. Thought leaders get noticed by offering something different—information, insights, and ideas, for instance.!Thought leadership positions you and your company as an industry authority and resource and trusted advisor by establishing your reputation as a generous contributor to your industry.”
  39. 39. People W or Sh k/L s ift ife ife ce L n e S ci AccelerationBusiness Globalised Technology Up
  40. 40. Education Re-Engineering Global Digital Mobility Customers End of Age Wave People Retirement Leading Change W Speed & Size or Sh k/L s ift ife ife ce L n eMarketing S ci CloudMegatrend Computing Acceleration Business Globalised TechnologyOutrageous Big DataOutsourcing Customer Mobile Centric Innovation Robots Madness Imperative Rise Up
  41. 41. Your mobile phone hasmore computing power than all of NASA in 1969. http://www.flickr.com/photos/43533334@N07/5153726732
  42. 42. How Big is Mobile Today?7B People in the World6B Mobile Subscribers1B 3G/LTE Subscribers Up
  43. 43. Apple iPhone + iTouch + iPad Ramp – The Likes of Which We Haven’t Seen Before iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch 120 ~120MM+ Mobile Internet 100 iPhone + iTouch + iPad Launched 6/07 Desktop Internet 80Subscribers (MM) Netscape* Launched 12/94 60 Mobile Internet ~32MM NTT docomo i-mode 40 Launched 6/99 Desktop Internet 20 ~27MM AOL* v 2.0 Launched 9/94 ~9MM Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch iPhone + iTouch NTT docomo i-mode AOL Netscape Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates ~65MM+ netbooks have shipped in first 11 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 8 Data as of CQ3:10.
  44. 44. 380MMobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch 100 ~85MM Mobile Internet Desktop Internet 80 iPhone + iTouch Netscape* Launched 6/07 Launched 12/94Subscribers (MM) 60 Mobile Internet ~31MM NTT docomo i-mode 40 Launched 6/99 ~18MM Desktop Internet 20 AOL* v 2.0 Launched 9/94 ~8MM Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch iPhone + iTouch NTT docomo i-mode AOL Netscape Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates ~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 7 Up
  45. 45. 468MMobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch 100 ~85MM Mobile Internet Desktop Internet 80 iPhone + iTouch Netscape* Launched 6/07 Launched 12/94Subscribers (MM) 60 Mobile Internet ~31MM NTT docomo i-mode 40 Launched 6/99 ~18MM Desktop Internet 20 AOL* v 2.0 Launched 9/94 ~8MM Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch iPhone + iTouch NTT docomo i-mode AOL Netscape Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates Up ~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 7
  46. 46. iPods Changed Media Industry iPhones Ramped EvenFaster iPad Growth (3x iPhone) Leaves “Siblings” in Dust First 8 Quarters Cumulative Unit Shipments, iPod vs. iPhone vs. iPad 1,400 70,000 iPad iPad iPad iPhone iPhone iPhone iPod iPod iPod 20,000 1,200 60,000 Global Unit Shipments (000) Global Unit Shipments (000) 1,000 50,000 15,000 800 40,000 10,000 600 30,000 400 20,000 5,000 200 10,000 000 000 1 11 2 22 3 33 4 44 5 55 6 6 7 7 8 8 Quarters After Launch Quarters After Launch Quarters After Launch Source: Apple, as of CQ1:12 (8 quarters post iPad launch). 9 Up
  47. 47. Security Metering AccessControl Money Body Engines
  48. 48. People W or Sh k/L s ift ife ife ce L n e S ci AccelerationBusiness Globalised Technology Up
  49. 49. Education Re-Engineering Global Digital Mobility Customers End of Age Wave People Retirement Leading Change W Speed & Size or Sh k/L s ift ife ife ce L n eMarketing S ci CloudMegatrend Computing Acceleration Business Globalised TechnologyOutrageous Big DataOutsourcing Customer Mobile Centric Innovation Robots Madness Imperative Rise Up
  50. 50. What is Cloud Computing? Up
  51. 51. Up
  52. 52. “Cloud Computing isn’t really about technology - it’s really aboutthinking of IT in a whole new way.” Up
  53. 53. IMPACT AND ADOPTION P R E D I C T I O N S F O R TO D AY A N D TO M O R R O W How cloud adoption impacts enterprise software vendors How cloud adoption impacts enterprise IT 2012Cloud barriers are dropping. Vendors are stepping up Cost savings (Capex to Opex) gives way toto address security, performance, compliance and integration concerns. business agility, time-to-value and overall efficiency as primary Private cloud with on-premise or adoption drivers.Biggest barriers to the adoption of cloud services hybrid integration is the prevalent adoption path for enterprises 2011 2010 2009 63 Who’s buying the cloud Security 71 68 57 Integration with Internal IT applications 64 51 55 $25B Performance/reliability 68 58 Hype is over – serious adoption 2010 Regulatory & compliance 48 57 begins 2011 43 2012 46 $20B 2015 Lock-in 44 37 44 Transparency of cost 55 Cloud barrier: any obstacle or perceived problem 43 $15B that prohibits cloud adoption by a company, such as 31 Geographic location 31 lack of security, support and control, regulatory 21 concerns, and difficulty meeting SLAs. — Loudhouse CIO Cloud Survey, March 2011 $10B Capex to Opex,or Capex vs Opex: . Refers to economic differences between cloud and on-premise
  54. 54. alentes Who’s buying the cloud $25Bon 2010 2011 2012 $20B 2015roblem $15Bh asry $10Bpremisediture, $5Berating $0B Worldwide North Latin Western Eastern Japan Asia/ America America Europe Europe Pacific — Graphic table created by Axway based on Gartner Research Gartner, Forecast: Software as a Service, All Regions, 2010-2015 2 September 2011
  55. 55. alentes Who’s buying the cloud $25Bon 2010 2011 2012 $20B 2015roblem $15B $1B by 2015h asry $10Bpremisediture, $5Berating $0B Worldwide North Latin Western Eastern Japan Asia/ America America Europe Europe Pacific — Graphic table created by Axway based on Gartner Research Gartner, Forecast: Software as a Service, All Regions, 2010-2015 2 September 2011
  56. 56. Up
  57. 57. Up
  58. 58. Rapid Deployment of Feedback Systems Up
  59. 59. Rapid Deployment of Feedback Systems Up
  60. 60. Free Download: is.gd/think Up

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