Hybrid Events for PCO's

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Hybrid Events for PCO's

  1. 1. Hybrid Event Workshop Up
  2. 2. What are Hybrid Events? Up
  3. 3. A hybrid event is a tradeshow, conference, unconference, seminar, workshop or other meeting thatcombines a live in-person event with a virtual online component. Up
  4. 4. What Type of Hybrid Events are Being Used? Up
  5. 5. What are Good Ways toKeep Remote Audiences Involved? Up
  6. 6. Partner Up and See How Many Ideas You Can Come Up With.. Up
  7. 7. Keeping Remote Attendees InvolvedLive Stream of Event SpeakersSocial Media Updates via:Twitter, Linkedin, Facebook, Google+ Flickr, IMVideo Tour of Expo BoothsEvent AppsGames, Leader Boards for LearningMC for Remote AudienceSpecial Content for Remote AudiencesReal Cupcakes Delivered to the Virtual Attendees Up
  8. 8. Are Hybrid Events Working? Up
  9. 9. Global Virtual Events Market to Grow at CAGR 53% 2012-2016 Source: Virtual Events Market 2012-2016 Report Up
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  12. 12. TREND SUMMARY HYBRID AT Sta MEETINGS* whe (like Interesting tidbits digested from MPI Foundation September 2012
  13. 13. THE FUTURE70% believe hybrid will be importantto the future of meetings.
  14. 14. EXPOSURE25% 25% 50% 50% Many have yet to organize or attend hybrid meetings.YET TO YET TOATTEND ORGANIZE
  15. 15. ATTENDANCE > =Stays same or increaseswhen other audiences join in(like virtual).
  16. 16. RESULTSHybrid meetingmet or exceeded 93%expectations.
  17. 17. Study on HybridsThe Virtual Edge Institute (VEI) and ROI ofEngagement released a second report on theeffectiveness of hybrid events in 2011There were distinct differences in why aperson attended in-person or remotely. Up
  18. 18. Hybrid StudyIn person:Ability to expand their network - 43%Personal interaction with presenters/and orattendees - 41%Learn better in person - 30%Build deeper relationships with network 26% Up
  19. 19. Hybrid StudyFor remote attendees:Cost savings - 56%Time savings - 52%Attend the sessions that I want - 40%Try a virtual event - 37% Up
  20. 20. Hybrid StudyIf no virtual option was available:93% of virtual attendees would not attendthe in-person eventWhat does this mean for YOUR events? Up
  21. 21. “…82% of the onlineaudience found the virtual environment helpful inmaking a decision to attend in-person next time” Virtual Edge Institute 2011
  22. 22. “72% said they were equally confident interacting virtually, with 15% saying they actually preferred it.” On24 2011
  23. 23. Who is DoingHybrid Events Well? Up
  24. 24. SAP Sapphire Now Up
  25. 25. SAP Sapphire Now Up
  26. 26. SAP Sapphire Now Up
  27. 27. SAP Sapphire Now Up
  28. 28. H.I.M.S.S. Conference & Exhibition Up
  29. 29. South by Southwest Interactive Up
  30. 30. CiscoLive365: 60k In Person - 100k Virtual Up
  31. 31. Cisco GSX Up
  32. 32. Face-to-Face Cost vs. Cisco GSX Virtual Cost per Attendee Virtual Event Results Leadership Summit20,000 Attendees from 89 Countries $2,800 F2F 93% of Registered Users Attended $600 Virtual Had 600 Conference Rooms Global Sales Meeting 8,200 Participated in $4,300 F2F Group Chat Rooms $437 Virtual Saved Equipment Used 334,000 Hours in Travel Time InXpo Virtual Event Platform 211,000,000 Air Miles Cisco TV 84,400 Tons Carbon Emissions WebEx TelePresence
  33. 33. “Virtual gives great ROI because it is 1/10 th the cost with 10x the return.” Up
  34. 34. Offered Attendees Online LearningMedCo Health Solutions, Inc. Live Chat Virtual Event Results Discussion Forums 800 Virtual Attendees Virtual Exhibit Booths Downloadable Collateral Saved MedCo $1,000,000 Live Sessions On-Demand Sessions
  35. 35. Social Media Used to Promote Event Twitter GE Healthcare Facebook Virtual Tradeshow Results Banner Advertising Google AdWords 4,000 Virtual Attendees WebsiteAttendees spent an average of 1.5 hour Email Contest among Employees at booth Had 15 taped demonstrations 15 Day Virtual Show Mulligan Management Group, LLC www.mulliganmanagementgroup.com January 27, 2013 43
  36. 36. What are the Myths Around Hybrid Events? Up
  37. 37. Myth Busting Hybrid Events Up
  38. 38. Myth #1: Cannibalize My Audience X X X X X Up
  39. 39. EXTENDS AUDIENCE REACHAPA: 1900 in person, 1885 virtually Only a 7% audience crossover Up
  40. 40. Equipwomen - 3,400 Sydney-1,000 Online Up
  41. 41. Myth #2: Cannibalize Sponsors/Exhibitors X X X Up
  42. 42. 72% Of Exhibitors Find Virtual Valuable Up
  43. 43. Live + Virtual = More Participants Extended Global Reach Up
  44. 44. GE Healthcare – Virtual Exhibit Up
  45. 45. GE Healthcare – Virtual Exhibit @ RSNA 2009Identical to physical booth with 3D renderings Up
  46. 46. GE Healthcare – Virtual Exhibit @ RSNA 2009 Identical to physical booth with 3D renderings Visitors: In Person 10,000 - Virtual 5,000“This is all about connecting customers to specific GE people“ – GE Healthcare Up
  47. 47. Myth #3: Co$t$ Too Much Up
  48. 48. Social Media VideoLivestreaming Up
  49. 49. Myth #4: Only for Technically Savvy Up
  50. 50. Myth #5: Not as Good as Face to Face VIRTUAL AUGMENTS & FACILITATES F2F Up
  51. 51. “Web video and teleconferencing have theirrole, but the executives in thesurvey do not expect them tomake the need for face-to-face meetings obsolete.Rather, many see the ideal as a mix of face-to-face and technology-enabled meetings and conferences. - Forbes Up
  52. 52. BONUS MYTH: No One is Doing IT96% of respondents already using virtual events and meeting solutions Source: CWT Travel Institute, “Meetings & Events: Where Savings Meet Success”: August 2010 Up
  53. 53. Dispel the MythsDISPELL THE MYTHS: VIRTUAL Expands and extends reach of audiences Expands and extends reach for exhibitor Can easily be added at minimal cost And is for everyone Augments and facilitates face-to-face Is already being used by your clients Up
  54. 54. Top Hybrid EventService Providers Up
  55. 55. Streaming Providers Up
  56. 56. Ustream.tv Up
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  58. 58. Ustream.tv Up
  59. 59. Livestream.com Up
  60. 60. Livestream.com Up
  61. 61. ATEM Television Studio Connection Diagram Example Workflow *ATEM 1 M/E Shown Up
  62. 62. Hybrid EventsPlatform Providers Up
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  67. 67. Are You Ignoring a$18 Billion Opportunity? Up
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