Using social media to enhance constituent services jan 2012

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Using social media to enhance constituent services jan 2012

  1. 1. Dr. Curtis R. Rogers, Communications Director SC State Library crogers@statelibrary.sc.govSouth Carolina Institute forDepartmental Management January 11, 2012
  2. 2. agenda Overview (interactive vs. talking head) Video Questions & Answers We WILL take a short break Examples Resources - show and tell Group Exercises with Review
  3. 3. What are yourfirst thoughts?
  4. 4. How is localgovernmentchanging?
  5. 5. Group Exercise In small groups, take _____ minutes to discuss the following questions: 1. How can we as public agencies engage our citizens? 2. How can we make it easy for customers to do business with us? 3. How can our department be more transparent? 4. How can we provide services efficiently with new technology where it makes sense? Each table will have a note taker/speaker. Each table will have a few minutes to report on their discussion.
  6. 6. Easy answer/difficult to do… STOP DOING WHAT NO LONGER IS EFFECTIVE OR WORKS AND CHANGE HOW YOU DO THINGS!
  7. 7. http://blog.hubspot.com
  8. 8. Review of SC County Government Web Sitesfor Social Media Logos (August 2011)County Twitter Facebook Youtube OtherAnderson 200+ 200+ YesAiken 4 accounts 4 accounts NoBeaufort 100+ 80+ YesCharleston 600+ 400+ No .TV/USTREA MChesterfield No 2,000+ NoDorchester No No No RSS onlyKershaw No 500+ NoRichland 1200+ 700+ Yes Podcasts
  9. 9. Social Media/Web Resources Exercise1. In small groups, take ____ minutes to discuss what social media/web 2.0 (or any other web-based) resources you really like and rely on for work.2. Have a note taker/speaker and be sure to get the URLs correct if you remember them.3. One person will from each group will report.
  10. 10. Profile (now Timeline) vs. page vs. groupHow is it working for you?Examples of use (show & tell)Keeping up with questions/comments/respondingQ&A
  11. 11. #hashtags & @signsHow is it working for you?Examples of use (show & tell)Keeping up with questions/comments/respondingQ&A
  12. 12. Hootsuite – social media management toolManage multiple accounts, schedule tweets and posts.Tweetdeck (another management tool)
  13. 13.  Channels, creating videos, uploading, playlists, insights, fri ends, subscribing… How is it working for you? Examples of use (show & tell) Keeping up with questions/comments/responding Q&A
  14. 14. Resources How to Embrace Social Networking in Local Government by Pamela Weaver Antil. ICMA press. http://tinyurl.com/3pl4zht 5 Objections to Social Media in Government … and their Responses by Kieran Harrop. http://tinyurl.com/43883hz DISCUS – South Carolina’s Virtual Library & Use your local public library!
  15. 15. Reports to Read Building Digitally Inclusive Communities: a brief guide to the proposed framework for digitally inclusive communities. http://www.imls.gov/assets/1/AssetManager/DIC- FrameworkBrief.pdf How Social Media and GOV 2.0 are Public/Private Sector Collaboration. By John Westra. Focus Nov/Dec 2010. http://bit.ly/sDoFfJ
  16. 16. Be flexible Flickr:Ingorrr
  17. 17. Don’t behostile tonewtechnology Flickr:Lara604
  18. 18. Flickr:woodleywonderworksTreat new technology like they would.
  19. 19. Keep up!Flickr:whiteafrican
  20. 20. Play &Experiment Flickr:The Lightworks
  21. 21. Flickr:lovelypetal
  22. 22. Thank you! Dr. Curtis R. Rogers, Communications Director 803-734-8928crogers@statelibrary.sc.gov

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