ARE YOUTAKINGRISKS WITHSOCIAL Dr. Curtis R. RogersMEDIA? Communications Director SC State Library 803-734-8928 firstname.lastname@example.org www.slideshare.net/crr29061
AGENDA • Open discussion about concerns and issues • Take a look at social media uses and statistics • Discuss how social media can be useful or problematic • Resources for further reference • What are your next steps?
A BRIEF • 1971 - The first email was delivered. HISTORY OF • 1985 - The America Online (AOL) service opened. SOCIAL MEDIA • 1995 -Newsweek headlines an article: The Internet? Bah! Hype alert: Why cyberspace isnt, and will never be, nirvana. • 1997 - The Web had one million sites. • 1998 - Google opens as a major Internet search engine and index. • 2002 - AOL had 34 million members. • 2003 – MySpace launched. LinkedIn was started as a business- oriented social networking site for professionals. There were more than 3 billion Web pages. Apple introduced the online music service iTunes. • 2004 - Facebook, another social networking website, was started for students at Harvard College. • 2007 - Apple released the iPhone multimedia and Internet smartphone. • 2008 - Facebook surpassed MySpace in the total number of monthly unique visitors. • 2009 - Facebook ranked as the most-used social network worldwide with more than 200 million. Google saw one trillion unique URLs – after eliminating duplicate entries. • 2010 - Facebooks rapid growth moved it above 400 million users. • 2011 - Social media were accessible from virtually anywhere and had become an integral part of our daily lives with more than 550 million people on Facebook, 65 million tweets sent through Twitter each day, and 2 billion video views every day on YouTube. LinkedIn has 90 million professional users.http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html
USING SOCIAL MEDIA IN LOCAL GOVERNMENT• Enhancing constituent services• Social media is NOT about technology• How is social media changing your industry?
• What you put on your Facebook page or tweet will be there forever.• The Library of Congress archives every tweet that gets posted to Twitter.• Does your organization or office have a social media policy?
• 16% of companies still block access to social networks in the workplace. • 24% of companies have no policy or guidelines on using social media. • Only 7% provide employee training.http://www.nevillehobson.com/2012/10/19/social-media-in-the-workplace-still-a-long-haul/
Don’t Do Friend your boss Use for work or colleagues related research Share personal opinions about Understand your your workplace or social media policy coworkers Leak confidential Promote or share work related work related information resources Stay logged in all Learn how to use day (unless you’re social media in PR) effectively Communicate Waste time or get with distracted followers, *friends and *family
GOVERNMENT “While governments certainly2.0: HOW SOCIAL face challenges in using socialMEDIA COULD tools, the pros of using theseTRANSFORM tools far outweigh the cons.GOVERNMENT Social technologies can makePR? networking and engagement with the public simple and powerful, make research faster, identify influencers in useful micro-niches, provide mechanisms for combating negative publicity, and measure public sentiment to help inform public policy.”
SOCIAL NETWORKINGIS ABOUTCOMMUNICATINGWITH CUSTOMERS
QUESTION • What are some ways your organization or office could benefit from using social media to communicate with your customers?
SELECTED SC COUNTY GOVERNMENT WEB SITES WITH SOCIAL MEDIA LOGOS (OCTOBER 2012)County Twitter Facebook Youtube OtherAnderson 338 420 YesAiken 4 accounts 4 accounts NoBeaufort 375 179 YesCharleston 1443 865 No .TV/USTREAMKershaw No 638 NoRichland 2182 939 Yes Podcasts
BRAINSTORMINGSHARE IDEAS & 1. What are someSHARESOLUTIONS innovative ways you COULD use social media(5 MINUTE GROUP for your organization?EXERCISE) 2. What are some ways you SHOULD NOT use social media for your organization? 3. What do you think is the best social networking tool and why?
USEFUL RESOURCES • Doing social media so it matters by Laura Solomon • Social media analytics : effective tools for building, interpreting, and using metrics by Marshall Sponder. • Mining the social web by Matthew A. Russell. • The social media survival guide : strategies, tactics, and tools for succeeding in the social web by by Deltina Hay. • Using Social Media In Government - http://www.howto.gov/social-media/using-social- media