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A Strategic Approach to Social Media
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Martin Thomas
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Presentation at Social Media in Manchester Conference (24th March 2011)
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A Strategic Approach to Social Media
1.
Understanding Strategic Opportunity
for Social Media Martin Thomas @crowdsurfing
2.
The State of
Play
3.
Hype Shows No
Sign of Diminishing
4.
5.
6.
Transforming Activism Hacktivism
v Slacktivism
7.
Transforming Politics?
8.
Transforming Customer Service
9.
Transforming Customer Relations
19% of UK adults had an enhanced view of the airline 3/4+% of those who had encountered BA’s communications felt as supportive of the airline or more so than before
10.
Transforming Creativity
11.
Transforming Innovation
12.
Transforming Consumerism
13.
“ Amplifying Volume
of Moaning”
14.
15.
16.
17.
18.
19.
20.
Legal Clarification of
Private/Public
21.
Legal Enforcement of
Disclosure
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
www.crowdsurfing.net @crowdsurfing
Editor's Notes
Quick survey around the room to establish personal level of involvement in social media
Pulse of nation = 18,000 consumer panel Aisle Spy = blog & web cams & video Bright Ideas = money saving (5% of savings)
The brief called for provocation & inspiration In spirit of biting the hand that feeds me … I will start by attacking the title
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