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Understanding Strategic Opportunity for Social Media Martin Thomas @crowdsurfing
The State of Play
Hype Shows No Sign of Diminishing
Growing Commercial Case ,[object Object],[object Object],[object Object],* McKinsey 2010
Growing Commercial Case ,[object Object],[object Object],[object Object]
Transforming Activism Hacktivism v Slacktivism
Transforming Politics?
Transforming Customer Service
Transforming Customer Relations  19% of UK adults had an enhanced view of the airline 3/4+% of those who had encountered BA’s  communications felt as supportive of the  airline or more so than before
Transforming Creativity
Transforming Innovation
Transforming Consumerism
“ Amplifying Volume of Moaning”
Amplifying Damage Caused by Internal Moaning ,[object Object],[object Object],[object Object]
Heightened Expectations   ,[object Object],“ The trouble with McDonald’s is it’s too bloody slow” Instant access, instant response, instant gratification  “living life through shortcuts”  MTV
Why many institutions struggle ,[object Object],One hour Ten Minutes * Critical response time for responding to negative comments
Emerging Trends ,[object Object],RS Components built community of 17,000+ electronics design engineers from 139 countries in only 3 months  36,000 members (lawyers) from 160 countries
Emerging Trends ,[object Object],[object Object],[object Object]
Emerging Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Legal Clarification of Private/Public
Legal Enforcement of Disclosure
Observations ,[object Object],[object Object],[object Object],[object Object]
Thriving by Loosening Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tight Thinkers Need Not Apply ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trusting ,[object Object],[object Object],[object Object]
Trusting ,[object Object],[object Object],[object Object]
Open ,[object Object],[object Object]
Agile ,[object Object]
Informal ,[object Object],[object Object],[object Object]
Collaborative ,[object Object],[object Object]
www.crowdsurfing.net @crowdsurfing

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A Strategic Approach to Social Media

Editor's Notes

  1. Quick survey around the room to establish personal level of involvement in social media
  2. Pulse of nation = 18,000 consumer panel Aisle Spy = blog & web cams & video Bright Ideas = money saving (5% of savings)
  3. The brief called for provocation & inspiration In spirit of biting the hand that feeds me … I will start by attacking the title