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STORY IS NOT A
MARKETING
GIMMICK...
@cfauconnier
@innatemotion
IT’S A
LIFELINE
TO REACH
SCALE!
@cfauconnier
@innatemotion
3 GOLDEN
RULES
1.
CREATE
VALUE,
PEOPLE
TO PEOPLE
VIRTUAL
REALITY
REFUGEE
CAMP
OLD AGE
SIMULATION
SUIT
FROM
SAFETY TO
RELIABILITY
• Showreel
2.
STAGE
HOW
YOU
DARE TO CARE
TESLA
MODEL 3
PRESALES
= 350,000
WHY?
BEN &
JERRY’S
FASTEST
GROWING
WHY?
• Showreel
USING
RUGBY
TO HEAL
A NATION
3.
DESIGN
FOR INPUT
TO SCALE
YOUR IMPACT
DESIGN
FOR
LOSS
OF CONTROL
APP
TO HUMANIZE
YOUR BRAND
CREATED
FOR IMPACT
ENTREPRENEURS
YOUR
JOURNEY
STARTS
WITH
YOURSELF
DEFINING
YOUR
VENTURE
& THE
PEOPLE
YOU SERVE
WHAT’S
YOUR
FIGHT?
PICK A
FIGHT
THAT
MATTERS
innatemotion.com/innateX
THANK
YOU!
@cfauconnier
@innatemotion
Your Brand Story is not a Marketing Gimmick, it’s a Lifeline to Reach Scale
Your Brand Story is not a Marketing Gimmick, it’s a Lifeline to Reach Scale
Your Brand Story is not a Marketing Gimmick, it’s a Lifeline to Reach Scale
Your Brand Story is not a Marketing Gimmick, it’s a Lifeline to Reach Scale
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Your Brand Story is not a Marketing Gimmick, it’s a Lifeline to Reach Scale

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Social entrepreneurs need help. They have great ideas, they have great passion and they want to make a difference - but often they lack a story that can give their business wings and they lack support that can give their venture scale.

By Christophe Fauconnier and Kyle Fraser, Innate Motion. Presented at Crowdsourcing Week Global 2016. Learn more and join the next event: www.crowdsourcingweek.com

Published in: Marketing
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Your Brand Story is not a Marketing Gimmick, it’s a Lifeline to Reach Scale

  1. 1. STORY IS NOT A MARKETING GIMMICK... @cfauconnier @innatemotion
  2. 2. IT’S A LIFELINE TO REACH SCALE! @cfauconnier @innatemotion
  3. 3. 3 GOLDEN RULES
  4. 4. 1. CREATE VALUE, PEOPLE TO PEOPLE
  5. 5. VIRTUAL REALITY REFUGEE CAMP
  6. 6. OLD AGE SIMULATION SUIT
  7. 7. FROM SAFETY TO RELIABILITY
  8. 8. • Showreel
  9. 9. 2. STAGE HOW YOU DARE TO CARE
  10. 10. TESLA MODEL 3 PRESALES = 350,000
  11. 11. WHY?
  12. 12. BEN & JERRY’S FASTEST GROWING
  13. 13. WHY?
  14. 14. • Showreel
  15. 15. USING RUGBY TO HEAL A NATION
  16. 16. 3. DESIGN FOR INPUT TO SCALE YOUR IMPACT
  17. 17. DESIGN FOR LOSS OF CONTROL
  18. 18. APP TO HUMANIZE YOUR BRAND
  19. 19. CREATED FOR IMPACT ENTREPRENEURS
  20. 20. YOUR JOURNEY
  21. 21. STARTS WITH YOURSELF
  22. 22. DEFINING YOUR VENTURE
  23. 23. & THE PEOPLE YOU SERVE
  24. 24. WHAT’S YOUR FIGHT?
  25. 25. PICK A FIGHT THAT MATTERS
  26. 26. innatemotion.com/innateX
  27. 27. THANK YOU! @cfauconnier @innatemotion

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