GAMIFICATION & GAMES ….
Super Mario game LinkedIn profile bar Purposeful game
GAMIFICATION: “The process of adding games or game-like elements to
something (as a task) to encourage participation”
Badges PointsLevelsLeaderboards Rules &
“A game is nothing but a set of problems to solve”
- Gee in (Corbett, 2010)
“Gamification is the use of game thinking and game mechanics in non-game
contexts to engage users in solving problems”
- Sebastian Deterding
But not just simple problems– BUT complex problem solving at a frantic pace…
…that results in an ENGAGED (& engrossed) user
It can be used to grow user & customer bases….
It can be used to solve societal challenges….
Graphic source: Demand Metric
REAL CASE EXAMPLES:
CITIZEN SCIENCE LEADING THE WAY…
Faculty of Science & Technology
Citizen Science at Cancer Research UK
The findings, presented at
the Neuroscience 2016
conference, harnessed data
from 2.4 million people
who downloaded the game
and would have taken 9,400
years in the lab.
Sea Hero Quest
By harnessing the power of the crowd to solve
complex scientific & humanitarian problems at scales
and rates that no one individual can –
GAMES WILL BE THE FUTURE OF TALENT, SCIENCE &