1.
How the Crowd is driving
the Sharing Economy
Presentation by Benita Matofska
Crowdsourcing Week, Brussels, 2015

2.
Benita Matofska
• Global Sharing
Economy Expert
• Founder of Compare
and Share, world’s
comparison
marketplace of the
Sharing Economy

3.
The Comparison
Marketplace for the
Sharing Economy
• 7,500+ sharing sites23
• 40%24 of adults
globally would use
sharing sites if easy
23. Compare and Share, Directory
24. American Planning Association, 2014
Compare and
Share helps
people and
companies access
the Sharing
Economy & acts
as a gateway to
the market

4.
Compare and Share works
with brands to help them
succeed in the Sharing
Economy.
• Partnerships & brand licensing
• Innovation strategy & delivery
• Peer-to-peer technology
• Facilitate crowdsourcing
• Market intelligence

5.
Join me on a journey to the…
Sharing Economy

6.
No need to
bring anything.
Everything you
need is there…

7.
The Sharing Economy is
changing the world as we know
it.
Here’s how…

8.
The Sharing
Economy
promotes access
over ownership.
Access the things
you need, pay for
what you use.
Swap, borrow,
rent, exchange,
share.

9.
There are
£3.5 trillion1 of unused
resources worldwide like
food, homes, clothing
1. The People Who Share, 2013

10.
Yet 40,0002
people die
each day
because they
don’t have
access to food,
shelter, water.
2. Share the World’s Resources

11.
The Sharing
Economy
uses
technology
to help
people &
companies
access and
trade idle
The Sharing
Economy uses
technology to help
people &
companies access
and trade idle
resources

12.
What we know about the Global Sharing
Economy
First comprehensive overview of data from
around the world
First piece of living research

13.
The Sharing Economy is growing faster than
Facebook, Google and Yahoo combined3
Valued at $15 billion4 in its first 7 years
compared to the combined growth of Facebook,
Google and Yahoo of $11 billion5
3.Business Insider
4. PwC, 2014
5. Business Insider

14.
Size of the Market
• $335 billion by 20256
• Collaboration at work generates £46 billion7
• $10 billion of value from idle capacity in the car
industry9
6. PwC, 2014
7. Deloitte, 2014
8. The People Who Share, 2014
9. Arun Sundararajan, NYU Stern

15.
The Sharing Economy is driven by
the crowd…

16.
Participation Rates
28% sharing globally10
68% globally willing to share / rent goods for money11
Asia-Pacific 78% willing to share goods12
64% participation in UK13
Participation to double within next 12 months14
10.Havas Worldwide, 2014
11. Nielsen,, 2014
12. Nielsen, 2014
13. Nesta, 2014, The People Who Share, 2013
14. Crowd Companies, 2014

17.
Generation Share
• 2.68 billion globally15
• Age 25-34
• 57% can find the things they
need to rent or borrow online16
• 73% say the Sharing Economy is
important17
15 Compare and Share
16. Havas Worldwide
17. American Planning
Association

18.
Sharing Economy
Drivers
• Saving & making money18
• Sustainability & collective
good19
• Technology20
• Changing values21
• Convenience22
18 Vision Critical & Collaborative Lab, PwC, 2014
19. Leo Burnett, 2014, Havas Worldwide, 2014
20.. Zipcar, 2013, Lattitude & Shareable, 2010
21. Vision Critical & Collaborative Lab, 2014, Havas Worldwide, 2014,

19.
Sharing Economy Barriers
• Trust
• Safety & Privacy
• Ease of sharing

20.
Sharetrade trust
kitemark launched for
Global Sharing Week
Developed
collaboratively with
500+ people and
organisations
Vital trust framework,
infrastructure to
facilitate trust
between strangers

21.
Sharing Economy in Europe
• 3,000 + companies
• Increasing European
Commission Support
• European Sharing Economy
Coalition, EUCollabLab
• UK the easiest place to do
business in the SE
• Amsterdam Sharing City

22.
For business, the Sharing
Economy signals a seismic shift
in the way that commerce
happens…

23.
People are no
longer reliant on
corporations for
their products &
services.
Now they can trade
peer-to-peer.

24.
90% of consumers
want brands to share.
Only 10% perceived as
doing it well24
24. Deloitte, 2014

25.
The Sharing Economy is
an opportunity for
companies to turn costs
into revenue
Companies adopting the
Sharing Economy double
their profits within 1
year25
25 Deloitte, 2014

26.
The businesses of
the future will be
those built around
sharing

27.
Companies who
don’t engage with
the Sharing
Economy will be
out of business
altogether

28.
Future Predictions
40% say they will attempt new types of sharing26
91% of sharers say they will recommend sharing services
via social media27
60% of adults in the UK say they’ll swap goods in the
future28
91% of adults intend to continue sharing in future29
26. Havas, 2014
27. Vision Critical & Crowd Companies, 2014
28. The State of the Sharing Economy, Opinium Research for The People Who Share, 2013

29.
The crowd is driving the
Sharing Economy and
building our future.
3. Nielsen, 2014

30.
Thanks for Sharing!
@benitamatofska
@compareandshare
Crowdsourcing Week, Brussels, October 2015