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USEUM: Making Art Accessible with
Crowdsourcing & Gamification
Foteini Valeonti
Founder of USEUM / PhD Candidate at UCL
Wi...
A simple idea…
Piet Mondriaan "Composition II in Red, Blue, and Yellow" 1930
A simple idea…
Piet Mondriaan "Composition II in Red, Blue, and Yellow" 1930
A simple idea…
What about Art?
Piet Mondriaan "Composition II in Red, Blue, and Yellow" 1930
If something hasn’t been done before…
Fran Recacha "Odysseus" 2010
If something hasn’t been done before…
Fran Recacha "Odysseus" 2010
Unnecessary
If something hasn’t been done before…
Fran Recacha "Odysseus" 2010
Unnecessary Impossible
If something hasn’t been done before…
Fran Recacha "Odysseus" 2010
Unnecessary Impossible
An observation
Based on Crowdsourcing
Piet Mondriaan "Composition II in Red, Blue, and Yellow" 1930
USEUM: The Crowdsourced Art Museum
USEUM: The Crowdsourced Art Museum
70,000 Paintings 8,000 Artists 105 Countries
USEUM: The Crowdsourced Art Museum
70,000 Paintings 8,000 Artists 105 Countries
100K Ratings 25K Tags 200 Senior Contribut...
USEUM: The Crowdsourced Art Museum
Empower the Users
Empower the Users
Artists Art Lovers
Empower the Users
Artists
Promote Portfolio
Art Lovers
Empower the Users
Artists
Promote Portfolio
Platform Specialised
for their Medium
Art Lovers
Empower the Users
Artists
Promote Portfolio
Platform Specialised
for their Medium
Profit from Gifts &
Prints
Art Lovers
Empower the Users
Art Lovers
Describe with Tags
Artists
Promote Portfolio
Platform Specialised
for their Medium
Profit fro...
Empower the Users
Art Lovers
Describe with Tags
Rate
(Implicit Crowdsourcing)
Artists
Promote Portfolio
Platform Specialis...
Empower the Users
Art Lovers
Describe with Tags
Rate
(Implicit Crowdsourcing)
Add Artworks
Artists
Promote Portfolio
Platf...
Empower the Users
Art Lovers
Describe with Tags
Rate
(Implicit Crowdsourcing)
Add Artworks
Author Educational
Content
Arti...
Accessible /əkˈsɛsɪb(ə)l/
Vincent van Gogh "Self-Portrait with Pipe and Straw Hat" 1887
Accessible /əkˈsɛsɪb(ə)l/
easily obtained, understood, appreciated
Oxford English Dictionaries
Vincent van Gogh "Self-Port...
Accessible /əkˈsɛsɪb(ə)l/
easily obtained, understood, appreciated
Oxford English Dictionaries
Vincent van Gogh "Self-Port...
Accessible /əkˈsɛsɪb(ə)l/
easily obtained, understood, appreciated
Oxford English Dictionaries
Vincent van Gogh "Self-Port...
Accessible /əkˈsɛsɪb(ə)l/
easily obtained, understood, appreciated
Oxford English Dictionaries
Vincent van Gogh "Self-Port...
Accessible /əkˈsɛsɪb(ə)l/
Vincent van Gogh "Self-Portrait with Pipe and Straw Hat" 1887
Cinephile≠
Accessible /əkˈsɛsɪb(ə)l/
Enjoy Art
Vincent van Gogh "Self-Portrait with Pipe and Straw Hat" 1887
≠ Cinephile
≠ Art World ...
Challenges
"Hoisting Our Dreams into the Light of Another Sun" Paul Bond (US)
Challenges
Image-based Crowdsourcing
Function of UGC but Purpose of CS
"Hoisting Our Dreams into the Light of Another Sun"...
User Generated Content vs.
Voluntary Crowdsourcing
"Girl with a phone" Levon Avagyan (Armenia)
User Generated Content vs.
Voluntary Crowdsourcing
"Girl with a phone" Levon Avagyan (Armenia)
Difference: The Purpose
All...
User Generated Content vs.
Voluntary Crowdsourcing
"Girl with a phone" Levon Avagyan (Armenia)
Difference: The Purpose
All...
User Generated Content vs.
Voluntary Crowdsourcing
"Girl with a phone" Levon Avagyan (Armenia)
Difference: The Purpose
All...
Challenges
"Hoisting Our Dreams into the Light of Another Sun" Paul Bond (US)
Image-based Crowdsourcing
Function of UGC bu...
Challenges
IPR Lawyers
"Hoisting Our Dreams into the Light of Another Sun" Paul Bond (US)
Image-based Crowdsourcing
Functi...
Challenges
IPR Lawyers: “You can’t do that”
"Hoisting Our Dreams into the Light of Another Sun" Paul Bond (US)
Image-based...
Challenges
IPR Lawyers: “You can’t do that”
Worked with Artists
"Hoisting Our Dreams into the Light of Another Sun" Paul B...
Challenges
IPR Lawyers: “You can’t do that”
Worked with Artists / Favourable Timing
"Hoisting Our Dreams into the Light of...
Challenges
"Hoisting Our Dreams into the Light of Another Sun" Paul Bond (US)
IPR Lawyers: “You can’t do that”
Worked with...
Motivation
George Bellows "Tennis Tournament" 1920
Motivation
George Bellows "Tennis Tournament" 1920
“to be moved”
Motivation
George Bellows "Tennis Tournament" 1920
Intrinsic
“to be moved”
Motivation
Intrinsic Extrinsic
George Bellows "Tennis Tournament" 1920
“to be moved”
Evert Collier "Vanitas Still Life" 1662
Crowdsourcing
Evert Collier "Vanitas Still Life" 1662
Participation is Optional
Crowdsourcing
Crowdsourcing
Evert Collier "Vanitas Still Life" 1662
Paid
Participation is Optional
Crowdsourcing
Evert Collier "Vanitas Still Life" 1662
Paid
Strong Extrinsic
Incentive
Participation is Optional
Crowdsourcing
Evert Collier "Vanitas Still Life" 1662
Paid
Strong Extrinsic
Incentive
Voluntary
Participation is Optional
Crowdsourcing
Evert Collier "Vanitas Still Life" 1662
Paid
Strong Extrinsic
Incentive
Voluntary
Participation is Optional
...
Lucas van Leyden "The Game of Chess" 1508
Gamification
The use of game design elements
in non-game contexts
Gamification
Lucas van Leyden "The Game of Chess" 1508
The use of game design elements
in non-game contexts
Gamification
Lucas van Leyden "The Game of Chess" 1508
“The word for ...
The use of game design elements
in non-game contexts
Gamification
Lucas van Leyden "The Game of Chess" 1508
“The word for ...
Crowdsourcing
Evert Collier "Vanitas Still Life" 1662
Paid
Strong Extrinsic
Incentive
Voluntary
Gamification
“Getting Gamification Right” by S. Deterding
Willem van Haecht "The House of Cards" 1737
“Getting Gamification Right” by S. Deterding
Meaning
Gamification Acts as an Amplifier
Willem van Haecht "The House of Car...
“Getting Gamification Right” by S. Deterding
Meaning
Gamification Acts as an Amplifier
Mastery
Clear Goals with Variable C...
“Getting Gamification Right” by S. Deterding
Meaning
Gamification Acts as an Amplifier
Mastery
Clear Goals with Variable C...
Gamification on USEUM
Vincent Malo "Peasants Playing Cards outside an Inn" 1623
Gamification on USEUM
Vincent Malo "Peasants Playing Cards outside an Inn" 1623
Meaning
Help build the World’s Art Museum
Gamification on USEUM
Vincent Malo "Peasants Playing Cards outside an Inn" 1623
Meaning
Help build the World’s Art Museum
...
Gamification on USEUM
Vincent Malo "Peasants Playing Cards outside an Inn" 1623
Meaning
Help build the World’s Art Museum
...
Observations
Louis-Léopold Boilly ”Game of Billiards" 1807
Observations
Louis-Léopold Boilly ”Game of Billiards" 1807
Be Prepared to be Surprised
Observations
Louis-Léopold Boilly ”Game of Billiards" 1807
Be Prepared to be Surprised
Communication is Key
Accessible /əkˈsɛsɪb(ə)l/
Accessible /əkˈsɛsɪb(ə)l/
USEUM joins the Open Data movement
Accessible /əkˈsɛsɪb(ə)l/
50,000 Copyright-free Old Masters Images
USEUM joins the Open Data movement
Thank you!
http://useum.org
@useum_org / @nosuic
Willem van Haecht "The Gallery of Cornelis van der Geest" 1628
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USEUM: The Crowdsourced Art Museum

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USEUM is the first ever crowd-sourced art museum and its mission is to make art accessible and appealing to the average Internet user.

By Foteini Valeonti, USEUM. Presented at Crowdsourcing Week Global 2016. Learn more and join the next event: www.crowdsourcingweek.com

Published in: Art & Photos
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USEUM: The Crowdsourced Art Museum

  1. 1. USEUM: Making Art Accessible with Crowdsourcing & Gamification Foteini Valeonti Founder of USEUM / PhD Candidate at UCL Willem van Haecht "The Gallery of Cornelis van der Geest" 1628
  2. 2. A simple idea… Piet Mondriaan "Composition II in Red, Blue, and Yellow" 1930
  3. 3. A simple idea… Piet Mondriaan "Composition II in Red, Blue, and Yellow" 1930
  4. 4. A simple idea… What about Art? Piet Mondriaan "Composition II in Red, Blue, and Yellow" 1930
  5. 5. If something hasn’t been done before… Fran Recacha "Odysseus" 2010
  6. 6. If something hasn’t been done before… Fran Recacha "Odysseus" 2010 Unnecessary
  7. 7. If something hasn’t been done before… Fran Recacha "Odysseus" 2010 Unnecessary Impossible
  8. 8. If something hasn’t been done before… Fran Recacha "Odysseus" 2010 Unnecessary Impossible
  9. 9. An observation Based on Crowdsourcing Piet Mondriaan "Composition II in Red, Blue, and Yellow" 1930
  10. 10. USEUM: The Crowdsourced Art Museum
  11. 11. USEUM: The Crowdsourced Art Museum 70,000 Paintings 8,000 Artists 105 Countries
  12. 12. USEUM: The Crowdsourced Art Museum 70,000 Paintings 8,000 Artists 105 Countries 100K Ratings 25K Tags 200 Senior Contributors
  13. 13. USEUM: The Crowdsourced Art Museum Empower the Users
  14. 14. Empower the Users Artists Art Lovers
  15. 15. Empower the Users Artists Promote Portfolio Art Lovers
  16. 16. Empower the Users Artists Promote Portfolio Platform Specialised for their Medium Art Lovers
  17. 17. Empower the Users Artists Promote Portfolio Platform Specialised for their Medium Profit from Gifts & Prints Art Lovers
  18. 18. Empower the Users Art Lovers Describe with Tags Artists Promote Portfolio Platform Specialised for their Medium Profit from Gifts & Prints
  19. 19. Empower the Users Art Lovers Describe with Tags Rate (Implicit Crowdsourcing) Artists Promote Portfolio Platform Specialised for their Medium Profit from Gifts & Prints
  20. 20. Empower the Users Art Lovers Describe with Tags Rate (Implicit Crowdsourcing) Add Artworks Artists Promote Portfolio Platform Specialised for their Medium Profit from Gifts & Prints
  21. 21. Empower the Users Art Lovers Describe with Tags Rate (Implicit Crowdsourcing) Add Artworks Author Educational Content Artists Promote Portfolio Platform Specialised for their Medium Profit from Gifts & Prints
  22. 22. Accessible /əkˈsɛsɪb(ə)l/ Vincent van Gogh "Self-Portrait with Pipe and Straw Hat" 1887
  23. 23. Accessible /əkˈsɛsɪb(ə)l/ easily obtained, understood, appreciated Oxford English Dictionaries Vincent van Gogh "Self-Portrait with Pipe and Straw Hat" 1887
  24. 24. Accessible /əkˈsɛsɪb(ə)l/ easily obtained, understood, appreciated Oxford English Dictionaries Vincent van Gogh "Self-Portrait with Pipe and Straw Hat" 1887
  25. 25. Accessible /əkˈsɛsɪb(ə)l/ easily obtained, understood, appreciated Oxford English Dictionaries Vincent van Gogh "Self-Portrait with Pipe and Straw Hat" 1887
  26. 26. Accessible /əkˈsɛsɪb(ə)l/ easily obtained, understood, appreciated Oxford English Dictionaries Vincent van Gogh "Self-Portrait with Pipe and Straw Hat" 1887
  27. 27. Accessible /əkˈsɛsɪb(ə)l/ Vincent van Gogh "Self-Portrait with Pipe and Straw Hat" 1887 Cinephile≠
  28. 28. Accessible /əkˈsɛsɪb(ə)l/ Enjoy Art Vincent van Gogh "Self-Portrait with Pipe and Straw Hat" 1887 ≠ Cinephile ≠ Art World Insider
  29. 29. Challenges "Hoisting Our Dreams into the Light of Another Sun" Paul Bond (US)
  30. 30. Challenges Image-based Crowdsourcing Function of UGC but Purpose of CS "Hoisting Our Dreams into the Light of Another Sun" Paul Bond (US)
  31. 31. User Generated Content vs. Voluntary Crowdsourcing "Girl with a phone" Levon Avagyan (Armenia)
  32. 32. User Generated Content vs. Voluntary Crowdsourcing "Girl with a phone" Levon Avagyan (Armenia) Difference: The Purpose All content contributed is organised and used towards the completion of the project’s end goal.
  33. 33. User Generated Content vs. Voluntary Crowdsourcing "Girl with a phone" Levon Avagyan (Armenia) Difference: The Purpose All content contributed is organised and used towards the completion of the project’s end goal.
  34. 34. User Generated Content vs. Voluntary Crowdsourcing "Girl with a phone" Levon Avagyan (Armenia) Difference: The Purpose All content contributed is organised and used towards the completion of the project’s end goal.
  35. 35. Challenges "Hoisting Our Dreams into the Light of Another Sun" Paul Bond (US) Image-based Crowdsourcing Function of UGC but Purpose of CS
  36. 36. Challenges IPR Lawyers "Hoisting Our Dreams into the Light of Another Sun" Paul Bond (US) Image-based Crowdsourcing Function of UGC but Purpose of CS
  37. 37. Challenges IPR Lawyers: “You can’t do that” "Hoisting Our Dreams into the Light of Another Sun" Paul Bond (US) Image-based Crowdsourcing Function of UGC but Purpose of CS
  38. 38. Challenges IPR Lawyers: “You can’t do that” Worked with Artists "Hoisting Our Dreams into the Light of Another Sun" Paul Bond (US) Image-based Crowdsourcing Function of UGC but Purpose of CS
  39. 39. Challenges IPR Lawyers: “You can’t do that” Worked with Artists / Favourable Timing "Hoisting Our Dreams into the Light of Another Sun" Paul Bond (US) Image-based Crowdsourcing Function of UGC but Purpose of CS
  40. 40. Challenges "Hoisting Our Dreams into the Light of Another Sun" Paul Bond (US) IPR Lawyers: “You can’t do that” Worked with Artists / Favourable Timing Image-based Crowdsourcing Function of UGC but Purpose of CS Motivation Attracting Contributors
  41. 41. Motivation George Bellows "Tennis Tournament" 1920
  42. 42. Motivation George Bellows "Tennis Tournament" 1920 “to be moved”
  43. 43. Motivation George Bellows "Tennis Tournament" 1920 Intrinsic “to be moved”
  44. 44. Motivation Intrinsic Extrinsic George Bellows "Tennis Tournament" 1920 “to be moved”
  45. 45. Evert Collier "Vanitas Still Life" 1662 Crowdsourcing
  46. 46. Evert Collier "Vanitas Still Life" 1662 Participation is Optional Crowdsourcing
  47. 47. Crowdsourcing Evert Collier "Vanitas Still Life" 1662 Paid Participation is Optional
  48. 48. Crowdsourcing Evert Collier "Vanitas Still Life" 1662 Paid Strong Extrinsic Incentive Participation is Optional
  49. 49. Crowdsourcing Evert Collier "Vanitas Still Life" 1662 Paid Strong Extrinsic Incentive Voluntary Participation is Optional
  50. 50. Crowdsourcing Evert Collier "Vanitas Still Life" 1662 Paid Strong Extrinsic Incentive Voluntary Participation is Optional Gamification
  51. 51. Lucas van Leyden "The Game of Chess" 1508 Gamification
  52. 52. The use of game design elements in non-game contexts Gamification Lucas van Leyden "The Game of Chess" 1508
  53. 53. The use of game design elements in non-game contexts Gamification Lucas van Leyden "The Game of Chess" 1508 “The word for what’s happening at the moment is pointsification” Margaret Robertson
  54. 54. The use of game design elements in non-game contexts Gamification Lucas van Leyden "The Game of Chess" 1508 “The word for what’s happening at the moment is pointsification” Margaret Robertson Gamify = Pleasurise Prof. Jesse Schell
  55. 55. Crowdsourcing Evert Collier "Vanitas Still Life" 1662 Paid Strong Extrinsic Incentive Voluntary Gamification
  56. 56. “Getting Gamification Right” by S. Deterding Willem van Haecht "The House of Cards" 1737
  57. 57. “Getting Gamification Right” by S. Deterding Meaning Gamification Acts as an Amplifier Willem van Haecht "The House of Cards" 1737
  58. 58. “Getting Gamification Right” by S. Deterding Meaning Gamification Acts as an Amplifier Mastery Clear Goals with Variable Challenge Willem van Haecht "The House of Cards" 1737
  59. 59. “Getting Gamification Right” by S. Deterding Meaning Gamification Acts as an Amplifier Mastery Clear Goals with Variable Challenge Autonomy “A free space to play in and something to play with” Willem van Haecht "The House of Cards" 1737
  60. 60. Gamification on USEUM Vincent Malo "Peasants Playing Cards outside an Inn" 1623
  61. 61. Gamification on USEUM Vincent Malo "Peasants Playing Cards outside an Inn" 1623 Meaning Help build the World’s Art Museum
  62. 62. Gamification on USEUM Vincent Malo "Peasants Playing Cards outside an Inn" 1623 Meaning Help build the World’s Art Museum Mastery You are the “Top Contributor of The Getty”
  63. 63. Gamification on USEUM Vincent Malo "Peasants Playing Cards outside an Inn" 1623 Meaning Help build the World’s Art Museum Mastery You are the “Top Contributor of The Getty” Autonomy Unlocking Tools & Higher Levels of Freedom
  64. 64. Observations Louis-Léopold Boilly ”Game of Billiards" 1807
  65. 65. Observations Louis-Léopold Boilly ”Game of Billiards" 1807 Be Prepared to be Surprised
  66. 66. Observations Louis-Léopold Boilly ”Game of Billiards" 1807 Be Prepared to be Surprised Communication is Key
  67. 67. Accessible /əkˈsɛsɪb(ə)l/
  68. 68. Accessible /əkˈsɛsɪb(ə)l/ USEUM joins the Open Data movement
  69. 69. Accessible /əkˈsɛsɪb(ə)l/ 50,000 Copyright-free Old Masters Images USEUM joins the Open Data movement
  70. 70. Thank you! http://useum.org @useum_org / @nosuic Willem van Haecht "The Gallery of Cornelis van der Geest" 1628

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