To be the first choice
for content creation
by major brands,
publishers, broadcasters, e-tailers.
To galvanise the skills and creativity of
our global network of filmmakers,
and produce compelling and quality
videos with rapidity and scale.
VIDEO RULES, EVERYWHERE!
Video is no longer a “nice to have”. Today, any large global or
local brand produces hundreds of videos every year as part of
it’s communications approach:
Video Advertising for OnLine, Mobile and Social channels will grow up to $20BN in 2017
(global media spending) and recent data confirm the need for local adaptation, personalized
messages, real time communication.
A constant stream of fresh and original Video is a must for growing and engaging Social
audiences on YouTube, Facebook, Twitter, Vine, Instagram, G+, etc.
Video is more and more used for product tutorial, corporate presentation, CSR activities,
customer reviews, private convention or public event, top management comms, in-store
information, consumer insight to name a few.
“Video Contests” are frequently included in marketing campaigns as a tool to maximise
engagement and visibility.
Video Amateur: little experience or new
Videomaker: active users
Filmmaker: chosen for quality and skills
Pro Teams: professional production teams
Advertising: TV ads, virals and promo
Fiction: short movies, web series,
Animation: animation, illustration and CGI
Video Art: music videos and digital art
Narrative: documentaries, storyteller
WHO WE ARE
We are a global network of
55,000+ content creators.
Our creators come from 120+
countries with extensive
presence in US and Europe.
Our team classify each creator
based on his profiles and past
Our studio is a state of the art
digital collaborative space
where content creators get
info on open projects, create
groups, participate, find
material and tips, receive
assignments, complete tasks,
discuss with moderators,
submit proposals, win prizes
and get paid.
WHAT WE DO…
We work with leading brands, agencies, publishers and broadcasters
to produce tv commercials, on line video advertising, viral video,
corporate and product video, web series, tv shows, documentaries,…
Call For Videos
Creativity / Visibility
Quality / Creativity
Quality / Time
Candy Crush Saga
Among 60 approved submissions
King selected 5 winners. 24 hours
after posting the winning video on
the Candy Crush Facebook Page
there were more than 41,000 shares
registered. The post further
generated over 48,000 likes and
5,500 comments (all organic, no paid
post promotion) resulting in a total of
1.13 million views.
Ferrero Kinder Pinguì
The client wanted to produce a web
series around the main character of
Kinder Pinguì (ie Charlie the penguin)
so we launched a pilot contest on
Userfarm receiving more than 60
proposals, a dozen of very high
At the end of the process Ferrero
acquired the rights of 2 pilots and is
now publishing the first series
achieving the highest results in
organic views and customer
Nokia Lumia 925
Nokia France asked for 5 viral
videos to highlight 5 different
features of the new Nokia Lumia
In less than 1 month, through a Pro
Pitch, the brand selected 5 ideas
and we managed the production.
Each video reached high levels of
views and engagement on
Facebook and YouTube.
Barilla setup its own co-creation
factory which soon became a key
pillar of its content creation and
On Barillafactory.com, the brand
continuously engages creatives,
filmmakers and customers on global
as well as local projects, on a
strategic brand positioning level as
well as for tactical promotions.
OUR MAIN BENEFITS
Our Smart Production Model allows to achieve significant better performance
than the Traditional one in terms of:
Cost: our cost are 70% less on average vs traditional model
Scale: there are no limits in quantity of content we can produce
Time: we can activate creators in few minutes and produce real time video
Creativity: our clients can choose from a wide creativity and many point of views,
Ubiquity: we can run global as well as city specific projects at the same time
Under full management and total respect of code brand and values
ADDING A 3RD DIMENSION
Crowdsourcing / CoCreation adds a
third dimension of value to the
content creation, enabling the
Nowadays all brands need to
engage their customers, let them
become the stars of the brand
communication and ambassadors of
brand values .
Recent Case Studies
Recent Case Studies
Bruno Pellegrini - CEO
+39 335 6191763