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Managed Crowd Services
Choose your Crowd Wisely
Kevin C. Vondemkamp
VP Business Development
Carolyn Harvey
VP Service Delivery
Topics of Discussion
Introductions
Appen Cr...
Appen’s clients for crowd management resources now include nine of the world’s ten largest information
technology companie...
Crowdsourcing is an ever evolving organism, and crowds themselves have grown to possess different personalities. Some are
...
Ancient Babylonia: Crowd Healthcare Services
“They have no physicians, but when a man is ill, they lay him in
the public s...
Choose
Your
Crowd
Wisely!
TRUE CROWD
Inexpensive
Simple Binary Task
Self Serve Relationship
Nomadic Resources
No Training
...
Poor (Overlap)
Acceptable
High (SLA’s)
$ $$ $$$
Managed Crowd Services: Complex
True Crowd: Simple Task
Quality
Control
Pr...
1. Does the project task align with the right crowd?
2. Humans make mistakes, do you have the correct quality expectation?...
10
Thank You
What Crowd Do You Want To Be Seen With?
Business Offices:
Sydney, Australia
Seattle , WA, USA
San Rafael, CA,...
The Crowd Evolution
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The Crowd Evolution

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Crowdsourcing is an ever evolving organism, and crowds themselves have grown to possess different personalities. Some are task driven, simple and quick versus more methodical and guided. Others are focused on results such as high in quality and low in fraud. They all serve a purpose, but the right crowd utilized in the right situation...

By Appen. Presented at Crowdsourcing Week Global 2016. Learn more and join the next event: www.crowdsourcingweek.com

Published in: Business
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The Crowd Evolution

  1. 1. Managed Crowd Services Choose your Crowd Wisely
  2. 2. Kevin C. Vondemkamp VP Business Development Carolyn Harvey VP Service Delivery Topics of Discussion Introductions Appen Crowd Management General Crowd Discussion Choose Your Crowd Wisely Conclusion
  3. 3. Appen’s clients for crowd management resources now include nine of the world’s ten largest information technology companies and six of the world’s ten largest internet companies by revenue. • Established 1993 (23 Years) • Managed Home Office Crowd Services • Technology, Consulting & Services • 150 languages in 100 countries • 500,000 Resource Repository • APX Appen Limited (Jan 2015)
  4. 4. Crowdsourcing is an ever evolving organism, and crowds themselves have grown to possess different personalities. Some are task driven, simple and quick versus more methodical and guided. Others are focused on results such as high in quality and low in fraud. They all serve a purpose, but the right crowd utilized in the right situation will outshine the rest. Mapping expected outcomes to the correct crowd is key, and not always addressed properly. Each year new ideas and innovations are introduced into the crowdsourcing world, changing the landscape in subtle but powerful ways. Yet how often do we stop and assess our own crowdsourcing practices and expectations? Is your current crowd the right one for the job? Choose Your Crowd Wisely!
  5. 5. Ancient Babylonia: Crowd Healthcare Services “They have no physicians, but when a man is ill, they lay him in the public square, and the passers-by come up to him, and if they have ever had his disease themselves or have known any one who has suffered from it, they give him advice, recommending him to do whatever they found good in their own case, or in the case known to them” - Herodotus The History of the Persian Wars Choose Your Crowd Wisely!
  6. 6. Choose Your Crowd Wisely! TRUE CROWD Inexpensive Simple Binary Task Self Serve Relationship Nomadic Resources No Training Get What You Get MANAGED CROWD Value Add Project Management Complex Task Distributed Work Dedicated Resources Training / Qualification Managed to SLA’s
  7. 7. Poor (Overlap) Acceptable High (SLA’s) $ $$ $$$ Managed Crowd Services: Complex True Crowd: Simple Task Quality Control Project Cost Choose Your Crowd Wisely!
  8. 8. 1. Does the project task align with the right crowd? 2. Humans make mistakes, do you have the correct quality expectation? 3. Does ongoing experience contribute to the quality output of the task? 4. How complicated is your task or project? 5. Does your price attract the right crowd? 6. You get what you pay for… Choose Your Crowd Wisely!
  9. 9. 10 Thank You What Crowd Do You Want To Be Seen With? Business Offices: Sydney, Australia Seattle , WA, USA San Rafael, CA, USA Ridgefield, CT, USA Davao, Philippines Field Offices: Hong Kong, China London, England Bangalore, India Peshawar, Pakistan

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