Crowdsourcing Week 2013 Keynote by Paul Niederer, ASSOB

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Crowdsourcing Week 2013 Keynote by Paul Niederer, ASSOB

  1. 1. 6/06/131Presented by Paul Niederer, C.E.O. ASSOB!#paulniederer! /paulniederer!paul@assob.com.au +61 411 968 362!• CEO - Australian Small ScaleOfferings Board (ASSOB)!• ASSOB is an Equity basedCapital Raising Platform!• Recently announced!
  2. 2. 6/06/132
  3. 3. 6/06/133
  4. 4. 6/06/134
  5. 5. 6/06/135
  6. 6. 6/06/136StoryTeamFollowers
  7. 7. 6/06/137StoryStory
  8. 8. 6/06/138STORY !
  9. 9. 6/06/139TEAMFOLLOWERS
  10. 10. 6/06/1310AGGREGATING PLATFORMStoryTeamFollowers
  11. 11. 6/06/1311StoryPirate3D is launching their Kickstartercampaign to bring a $350 3D printerto market! From what i have gathered,they have had some made already,they’re just need to capitalize the bigproduction run, and a $250 leveldonation gets you a printer!Team
  12. 12. 6/06/1312FollowersStoryTeamFollowers
  13. 13. 6/06/13131. A Convincing,Compelling, CredibleStory!2. A Balanced, Passionate,Capable and LikeableTeam!3. Lots of Suitable Peopleto share the story withand engage!4. Lots of Compliant Waysand Means to tell thestory!4 Essentials for a good Capital Raising!STORY !FOLLOWERSTEAMAGGREGATINGPLATFORMTypes of Crowdfunding!• Pledge - Donation!• Pledge - Reward!• Peer to Peer Lending!• Equity!
  14. 14. 6/06/1314Equity!Crowdfunding!
  15. 15. 6/06/1315?
  16. 16. 6/06/1316AGGREGATING PLATFORMASSOB Contacts!Sponsor Contacts!Professional Investors!Sophisticated Investors!Overseas Investors!Founder contacts!Director contacts!Suppliers!Customers!Industry leaders!Personal Contacts!Celebrities!Affinity Groups!Industry niche fans!Company followers!Self Managed Super Funds!Angel Investors!VC s!
  17. 17. 6/06/1317$133,813,078
  18. 18. 6/06/1318
  19. 19. 6/06/1319Story!• !Manage!your!own!pension!fund!online!• !No!advisors!fees!• !Low!cost!• !A!community!for!self:investors;!!• !One!annual!tax:deduc>ble!fee!
  20. 20. 6/06/1320TeamRon!Lesh!and!Peter!Jones!recently!!joined!the!SelfWealth!Board!and!!have!contributed!$200,000!of!seed!!capital!to!the!venture.!
  21. 21. 6/06/1321FollowersRon!Lesh!is!currently!Managing!Director!BGL!Corporate!Solu>ons.!BGL!has!grown!to!be!one!of!the!largest!suppliers!in!the!world!of!compliance!soPware!for!corporate!secretarial!and!superannua>on!fund!management.!!26th of March 2012 to 13th of December 2012 - 8 months"
  22. 22. 6/06/1322Story!Followers!10 1010 Team!$1.651. A Convincing,Compelling, CredibleStory!2. A Balanced, Passionate,Capable and LikeableTeam!3. Lots of Suitable Peopleto share the story withand engage!4. Lots of Compliant Waysand Means to tell thestory!4 Essentials for a good Capital Raising!STORY !FOLLOWERSTEAMAGGREGATINGPLATFORM
  23. 23. 6/06/1323
  24. 24. 6/06/1324
  25. 25. 6/06/1325$350k$826k$592k$632k$1,950k$475k$630k$1,050k$510k$287$2,160k$3,260k$1,470$787$490k$1,050kStoryTeamFollowers
  26. 26. 6/06/1326Followers!No connection!FoundersShareholdersDirectorsManagementAccountantLawyerAdvisory BoardCapitalRaisingTeamSMART MONEYStoryCapitalRaiser
  27. 27. 6/06/1327Emotional! Rational!Connection! No connection!FoundersShareholdersDirectorsManagementAccountantLawyerAdvisory BoardCapitalRaisingTeamFriendsFamilyFansFollowersFriends - of - Friends,Family, Fans andFollowersThose withstrong personal ties tothe fundraisers or nichePersonalconnectiondepends on anintroduction orspecific linkFriends - of - Friends - of- FriendsNo personalconnection to thefundraisersSMART MONEYStoryCapitalRaiserProspectiveinvestorsProspectiveinvestorsProspectiveinvestorsAFFINITIES AFFINITIES
  28. 28. 6/06/13281. A Convincing,Compelling, CredibleStory!2. A Balanced, Passionate,Capable and LikeableTeam!3. Lots of Suitable Peopleto share the story withand engage!4. Lots of Compliant Waysand Means to tell thestory!4 Essentials for a good Capital Raising!STORY !FOLLOWERSTEAMAGGREGATINGPLATFORM
  29. 29. 6/06/1329AGGREGATING PLATFORMASSOB Contacts!Sponsor Contacts!Professional Investors!Sophisticated Investors!Overseas Investors!Founder contacts!Director contacts!Suppliers!Customers!Industry leaders!Personal Contacts!Celebrities!Affinity Groups!Industry niche fans!Company followers!Self Managed Super Funds!Angel Investors!VC s!Thank you!Presented by Paul Niederer, C.E.O. ASSOB!paul@assob.com.au +61 411 968 362!Request a !copy of the !presentation!#paulniederer! /paulniederer!

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