When Crowdfunding Can Be More Than Just Finance

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There are many parallel benefits of crowdfunding beyond just funding. Find out how startups and larger organizations are beginning to adopt crowdfunding platforms for innovation acceleration.

By Nick Yap, ROCKI. Presented at Crowdsourcing Week Brussels 2014. More info: http://crowdsourcingweek.com/
Read more: http://crowdsourcingweek.com/get-started/brussels/#ixzz34QVpdvsF

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  • Get people engaged and tune in daily - there’s your core supporters. So if you think of it like a TV show, why do some shows hit and some flop, even those seemingly using the same formulas. Well, I think that’s another chapter. Your Kickstarter campaign, You are the producer, the director. Have a good Host, have characters that endear people - different types of people. Run it like it’s showbusiness.
  • When Crowdfunding Can Be More Than Just Finance

    1. 1. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap When Crowdfunding Is More Than Just Finance. How To Seek Customer-Led Innovation While Crowdsourcing? Nick NM Yap | CEO & Founder ROCKI Crowdsourcing Summit Brussels | 5 June 2014
    2. 2. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
    3. 3. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap From Every Phone, To All Speakers, For Everyone. ROCKI. FREE YOUR MUSIC.
    4. 4. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap When people think of Crowdfunding Money is the first thing that comes to mind The 10 Million Dollar Pebble... the 6 Million Dollar Neil Young Pono Music Player…
    5. 5. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Money is the FUNDING part of CROWDFUNDING
    6. 6. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Crowd
    7. 7. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Build a Crowd Where are they? What are they doing? Engage each group - eg. Android fanatics, iOS fans, developers etc - each group is a mini-crowd. Then finally connect the mini-crowds into a Crowd - your project Crowd.
    8. 8. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Build a Crowd Dispersed individuals is NOT a Crowd Birds of a feather flock together
    9. 9. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Build a Crowd You can’t have a successful Crowd- funding without a Crowd Where are they? What are they doing? Engage each group - eg. Android fanatics, iOS fans, developers etc - each group is a mini-crowd. Then finally connect the mini-crowds into a Crowd - your project Crowd.
    10. 10. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Traditional Pitching Broadcast Top-down Crowd Networking Build from Bottom-Up
    11. 11. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap How to Have a Good Product? The Micro-Product Manager Here at Crowdsourcing Week, we’ve seen the Micro-Entrepreneur, the Micro-Journalist, Micro-Producer … Everyone is a Producer. You can be who you want to be.
    12. 12. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap 4000+ Product Managers 30-day x 24/7 Meeting More Memory Rounder It should have wings I second that
    13. 13. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Crowdsourcing Listen, Engage, Curate & Implement It should be an ongoing process during the entire campaign Even the entire life of the product The Product gets personified Becomes an extra dimension of an Engager
    14. 14. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap 80% 20% It’s not about no planning and throwing it open. Quite the opposite is about a lot of planning to have room for the unplanned. Planned confirmed product features Planned possible product features
    15. 15. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap 1. ROCKI PLAY+ ** Yes, a new product was created 1 week into the campaign 2. The 7th Color 3. Streaming from Computer 4. Spotify or Deezer 5. Internet Radio Stations 6. Streaming Audio of Movies 7. App Alliances 8. 3D Printing 9. ROCKI Live 10.That one cool thing ROCKI’s 20% from Crowd
    16. 16. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Value Proposition Win-Win We Mentality
    17. 17. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap You don’t build a business You build people and then People build the Business … Team, Users, Friends, Friends of Friends, Journalists, Investors … Integrative Approach Human to Human #H2H
    18. 18. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Celebrity Gaming Smartwatch 3D Printing
    19. 19. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Make it a Crowd Fun Thing
    20. 20. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap 1. Don’t Just Focus on the Funding part of CrowdFunding 2. Build Your Crowd, Target Rich Environment, Start Early 3. Build People, Crowdsource your team 4. Crowd Networking, Engage, Think We 5. Have A Good Product, Crowdsource “Product Managers”, Engage 6. Crowd Fun Thing, Run it Like a Reality Show + Game Show 7. … … … ?? Recap
    21. 21. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap [ reserved space for crowdsourced input #CSWBrussels ]
    22. 22. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Can you do all that on your own?
    23. 23. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Can you do all that on your own? Crowd it If you are a product guy, get the social, networking people involved. If you are a networking guy, don’t get more networking people. Seriously get some product guys. You owe it to the backers to do it right incl. organising a capable and balanced team.
    24. 24. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap When you’ve done all that You’ve got a Million Dollar companymoney can’t buy Starts with the One Give it a shot. Always your best shot. That’s all you can do.
    25. 25. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap If you never shoot, it’s always a miss. Dutch entrepreunial spirit Niet schieten is altijd een mis.
    26. 26. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap It’s a Road Trip, come journey with us Planning 2-3 more Product Crowdfunding in 2014 [ Projects of different sizes Kickstarter, Indiegogo, Local ] Prep phase for Equity Crowdfunding [ accredited AngelList / SeedInvest | non-accredited Seedrs / CrowdCube ] Crowdsource Video campaign [ inspired by #CSWBrussels to go crowdsourcing with video campaign ] How & Where to catch the bus?Facebook : www.facebook.com/myrocki | @MyRocki Google+ : gplus.to/myrocki | +Rocki Twitter : www.twitter.com/myrocki | @MyRocki Instagram : www.instagram.com/myrocki
    27. 27. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap THANK YOU We’re Grateful & Pay it forward

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