Making Sense of the Crowd: How to Read and Understand Big Data


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Presented at Crowdsourcing Week 2013 by Simon Dale, SAP.

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  • Wildfire
  • How will companies deal with all this personal information and how quickly will they be able to monetize it?
  • privacy? ‘Naked’ culture.Oversight & governance – crowdfunding/loans. No risk management. Govt regulation (misguided?)
  • Making Sense of the Crowd: How to Read and Understand Big Data

    1. 1. Making Sense of the CrowdAre we as smart as they think?Simon Dale, SAP
    2. 2. © 2013 SAP AG. All rights reserved. 2The Real Business of Crowd-x-ing
    3. 3. So how?A crowd is just a crowd unless you know what you are looking for
    4. 4. The rapid scaling &simplification oftechnology
    5. 5. Crowd sourced data and high-powered infrastructure leads to newopportunitiesNomura Research Institute
    6. 6. Individuals becomenetworksWe pride ourselves on our individuality anduniqueness, but are more connected than everbefore.
    7. 7. Personalized Offer Testing
    8. 8. PersonalisationsquaredWe are still a while away from mind readingtechnology. But what if predictive starts toresemble something similar?
    9. 9. Intelligent Airports9>1m data points per day and growing (~10% customers with smartphones)
    10. 10. Storms AheadTurn threats into opportunities and weaknesses to your advantage
    11. 11. The Sexiest Job of the 21st Century?180,000 shortfall by 2018 – DJ Patil, HBR
    12. 12. What are you going to do differently?
    13. 13. © 2013 SAP AG. All rights reserved. 13
    14. 14. © 2013 SAP AG. All rights reserved. 14Legal DisclaimerThe information in this presentation is confidential and proprietary to SAP and may not be disclosed without thepermission of SAP. This presentation is not subject to your license agreement or any other service or subscriptionagreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any relatedpresentation, or to develop or release any functionality mentioned therein. This document, or any related presentationand SAPs strategy and possible future developments, products and or platforms directions and functionality are allsubject to change and may be changed by SAP at any time for any reason without notice. The information in thisdocument is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document isprovided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties ofmerchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes andmay not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except ifsuch damages were caused by SAP´s willful misconduct or gross negligence.All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differmaterially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements,which speak only as of their dates, and they should not be relied upon in making purchasing decisions.