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Entering the Trust Age

By Shana Smeets. Presented at Crowdsourcing Week Europe 2016. For more information and details on our next event, visit www.crowdsourcingweek.com.

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Entering the Trust Age

  1. 1. Shana Smeets @SmeetsShana Entering the Trust Age
  2. 2. TRUST WHY DOES TRUST MATTER? COLLABORATION ECONOMY
  3. 3. THINK OF PEOPLE YOU TRUST
  4. 4. AND TAKES TIME TO BUILD INTERPERSONAL TRUST IS LIMITED IN REACH
  5. 5. Interpersonal trust
  6. 6. TRUST PROXIES
  7. 7. One-to-One One-to-Many
  8. 8. Trust Age
  9. 9. INTERPERSONAL TRUST IS BEING DISRUPTED IN REACH & TIME
  10. 10. One-to-Many Many-to-Many
  11. 11. DIGITAL TRUST GRIDS TO INTERPERSONAL TRUST = THE PHONE TO HUMAN COMMUNICATION
  12. 12. TRUST UNLOCKS OUR SHARING POTENTIAL
  13. 13. 100€ 25€ 25€ 25€ 100€ 25€
  14. 14. Travel Search Trusted Community People Powered Travel
  15. 15. Founded in 2006 20 million mobile app downloaded (iPhone + Android) Facts and figures 10 million travellers per quarter 1 million tonnes less CO2 in the past 2 years 35 million members Currently in 22 countries France, Spain, UK, Italy, Poland, Hungary, Croatia, Serbia, Romania, Germany, Belgium, India, Mexico, The Netherlands, Luxembourg, Portugal, Ukraine, Czech Republic, Slovakia, Russia, Brazil and Turkey. CO2
  16. 16. RECIPE FOR TRUST D.R.E.A.M.S. FRAMEWORK
  17. 17. HOW MUCH TRUST IS THERE IN THE BLABLACAR COMMUNITY? 11 countries18 289 respondents
  18. 18. Rank from 0 to 5 the level of trust you have in…. Study based on 18 289 respondents in 11 countries
  19. 19. Percentage of respondents who ranked 4 or 5 out of 5 their level of trust in... Study based on 18 289 respondents in 11 countries
  20. 20. Percentage of respondents who ranked 4 or 5 out of 5 their level of trust in... Study based on 18 289 respondents in 11 countries
  21. 21. EFFECT OF THE BRAND?
  22. 22. Study based on 18 289 respondents in 11 countries Percentage of respondents who ranked 4 or 5 out of 5 their level of trust in...
  23. 23. Dissociating the impacts of D.R.E.A.M.S. and the BlaBlaCar brand on creating high levels of trust
  24. 24. SPREADING TRUST
  25. 25. 48% ridesharing has made them more open to others
  26. 26. I already did this prior to ridesharing
  27. 27. Since ridesharing
  28. 28. Ridesharers are up to three times more likely to engage in other sharing economy activities
  29. 29. AND ONCE TRUST IS UNLEASHED….
  30. 30. “The melding of the digital and the real world is based on this next trust infrastructure that is extremely empowering for individuals. This is reshaping how connected we are to each other.’’ Arun Sundararajan
  31. 31. ZE FLOW VIDEO
  32. 32. WELCOME TO THE TRUST AGE Thanks!

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