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Collaborative Technologies in The Era of Open Innovation

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By Dr. Vasiliki Baka, IT University of Copenhagen. Presented at Crowdsourcing Week Europe 2014. Learn more & join us at the next event: http://crowdsourcingweek.com/

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Collaborative Technologies in The Era of Open Innovation

  1. 1. Collaborative Technologies in the Era of Open Innovation vj ff? Dr. Vasiliki Baka . ' | —~. .. " ‘ , — 1 *Assistant Professor, IT University of Copenhagen YouTect Co—Founder “‘”""“' . _ . _,_, .__‘: ._. _ THANK YOU FOR YOUR ATTEN‘LL)@rw! V_ E‘ n __: _,_, _v_“'. : Am »—
  2. 2. Collaborative Technologies in the Era of Open Innovation E1‘-‘ft Dr. Vasiliki Baka / ASSISIEIIWI Professor, IT University of Copenhagen _ YouTectCo—FoL1nder | _r_— _* LI -ii. 7 THANK YOU FOR YOUR :9 '~‘n—f: ;{ . ‘ IT UNIVERSITY OI’ OPENI | /Gl’. N
  3. 3. Main geal
  4. 4. Not to talk about yet another platform but to present an architecture that supports operating within open ecosystems
  5. 5. Setting the Scene well, not so necessary. .. ‘@ ‘! I|, I1o1cTt‘IIl«1-WV 0 %, mNocENTivE‘ open source I ‘so KIOKSTAITEI o "= ~»““"'Ao I °° * I ‘O o O - New opportunities for people to create things, code and processes together in open collaboration systems
  6. 6. T Open Innovation — L ‘P 057! on‘- at - “A distributed innovation process based on purposively managed knowledge flows across organizational boundaries! using pecuniary and non-pecuniary mechanisms in line with the organization's business model” (Chesbrough and Bogers 2014)
  7. 7. IlC| .III/ Yelp How effectively do technological platforms address emergent collaboration and innovation - practices within and across - organizations? 7
  8. 8. data mining rapid Philoptima prototyping The role of collaborative Kiclgstarter _ technologies in promoting Ninesigma m0CI9I| ng open innovation Innocentive simulation Nesta _ _ - Facilitators of open innovation Socialcas / irtual realit y In various ways -However, they enable only Facebook instances of openness: they either engage a particular group of people (e. g. users, employees, suppliers) or they _ are designed and _used for a Clearvale TW| tter specific open acticxj/ ity (edg. co- I I a pro UCI, I eation vourube j $a"‘-‘S‘°'°e Instagram [m] J| Ve Rottentomatoes Yammer TrII0AdV| S.0r SAP_Jam _ _ EPWOHS SharePoInt COlTlmUl'l| t|l Netfl$(e| D IBM Connections
  9. 9. - Facilitators of open innovation in various ways -However, they enable only instances of openness: they either engage a particular group of people (e. g. users, employees, suppliers) or they are designed and used for a specific open activity (e. g. co- creation of a product, ideation contest).
  10. 10. There is still long way to go towards fully embracing open technologies in the spirit of open innovation.
  11. 11. truly open technologies
  12. 12. T Designing an OI system The challenge was to develop a system that actively embraces the principles of openness - and wholeness.
  13. 13. Proposed platform Collaboration among all stakeholders that co-create what the organization is Customers ‘workforce _ _ T A‘. -3, E_ Spplius '1 _ dobcandldal'§/ ‘ II‘ .111 "_ Parmas Specific access rights: different degrees of “private-co| |ective" arrangements [/ on Hippel and von Krogh 2003].
  14. 14. Architecture It is designed to simultaneously act as a Corporate Website, Intranet, Extranet. Una: lfimocltcncvtitcm ans) Corporate Website/ Public content Open Innovation noooonloonnnlnnll‘. System
  15. 15. 0 I 'u: t. tfustnmen. citizens Meal Corporate Website, ’ Public content Supplierx when '‘'‘‘l‘'‘'-‘“‘ ('.1ndId. 'Itc. s . utciu-men "'2'" I'nt1ncn lngm . ..OOCIOO. IIOIIIOC. I Intranet '. Econtent aggregator . . o a o o a a ate. .a I a a a - a o u a aoafia a . ... ... ... ".. ... '0ooaaeaa . :a0oooaooooo00. Epuflms _: °; Other Stakeholden '9" Platform: Open lnnovafion System
  16. 16. Content is customised according to the organisational setting , Employee engagement I '. - . . . . _ 5 Praising _ ", ' employees Leave application E: ,. _-. m.-1,”; 7‘; h‘: "' : _ tat. ;~. ,34 I " - _ Z . Internal ideation a ‘P I I ’<: .““““ " . = Guest Satisfaction A 4:; (vim r= . G: [T 66?; 0 F) E .1.- T _p I : _[Geotagging Guest -M’ "’ events Engagement Customer l— A Engagement J
  17. 17. Content is customised according to the organisational setting ‘.3 Employee engagement Eéi 7;4,¥1§~fi'. V ) Praising _ ‘-’, __ : ... :;; ... :: . _.. ... .,. ... employees Leave application i§; I). ‘.f.1“" -a. i. .. . mm ‘V chum. ‘ rnpafis-blrlaa Aha l’IvVrL; ,v)’*[ . ». »«awwva‘1od M mmm. imm v«hIveeve'bee'~Iowrla. >ve0t: ~4' . .o s . . _ r---~ Icanmmlfi , _____ n w_. ,., v li['! ?9vIII3IU'VV~(U14l‘ . ,w. e.. .._. _ i n . ... ... ... % . . “Internal ideation . ?.. .. 1 L . .. aux; -.14; .0». .. . ,., ,,, ,> W. smM_ 0 Keri‘? Count — I-'1" _ jam 1”. -.. Guest Satisfaction W. in. 5:04‘: In” w 5 ‘-2- +3 r , ;-~——~
  18. 18. | ‘ ' ' FIPIIIVI IIID UQDllll)lIlLhlI 5""""°"“ v. i.- ‘lI"‘O' Dumgyouslay Neva/ updates Leave application "' ; :;: ¢;; ;:~ mates/ Pols PTISQS Boottaiahle ROOMSQWEQ “ah. wait til “hum ‘ i. n-asruis s. -.. ».. nin H” . T III . ... ... s.. , tannin °""‘ ° foam -an Ian Predepaiuie Iilo vunnouk-.1-a-are-Ifiaaa-ufiuuwnnnunihuv-vnuqnghvflltitiuwet I-navann-as mu-Iv-vuI. t~IOJ¢'-In-cI? h-oulnnn---v : —na; a-n- W , rnnwpm 1 rs-uauun " ’ " ’ ' I “h. "-" ham-VI Dunn '3'” ‘-—o 6 e r a e a N 0 . _,u, _, 211! rvvuii-car -. pg: oununocinphvaa «mu . ‘M. 0.4.’, inanmvuu Mouaxtmaatw-| “~'~': ' A = r- afi1jhIIqvuuubqipa$. a run) our name, Guest Satisfaction . ... ,N. .. . 3 L W. .. S(Du Soe<>uuu-1 ‘
  19. 19. Employee engagement I Praising Pit‘ . ii'iva| info a V D John Andreades Q P-am During your may e m 0 e e S “M. m Natalia the receptiomsu p y Everits/ Actrvmes NIB! Deidivtioll 3| " Natalta realty deserves a thumb up! She is always more than willing to help with everything possible. even when 39'” ° "5 the task is beyond her obvious responsibilities. Also. the restaurant she recommended was the most fabulous Qiizzes/ Polls we have ever been to! Well done Nataliall Praises Book a nu. REOG MOFE Room SMVICQ 4 Like 0 9,‘ Update Wake-ll) call I C ‘ B T°U"3l'”'° n Simone Larsen 1 ' J 2 ’ T’ Iagree! Shewasveryhelpfull d Like A Repty Pie-departure lnlo OH 1 Andreas Lunoerberg I Cu¢fi an mu
  20. 20. E’? Guest Satisfaction I ‘r§a"§: "<‘. »r r r is f? i(? )( r '": ~ K . .-, -- _-. ~. » " “- If - . p ' ‘pp~“1‘I, ;Geotagging Guest L A I’ "’ events Engagement Clil Engagement Customer T
  21. 21. t. . . . | lII Il‘. Ii‘i i . W . i.i . - roimcmm ilqgeilrmjilfleas aim IHWB iiw mi arimw S ; "}lk"i ’i' 5- wt Unit‘: mm. _J. l./ lei, i JV. ) dale: ‘mi , i."i1m é. ~i . -.ii . le- . p4- . i»i»i . ui: :r' Ill‘ Il. ll. P. er-,4 A nit--r ki"i*i'. l"rVr mi» in Ill 3 rI1.I. l‘>. ”.YY e , . I -. -. 2 for 1 chocolate Fondant Description Hidden inside this exotic looking dam thorolale fondant is a melted Mme rhotolate centre waiting to ooze out. Athlrd layer green tea chocolate sauce roars me mote dessert much is served next to a simple scoop at vanilla ice cream Try 1 lot i only tor today , i The first 5 will also get to know the setrpt recipe latlrqx Read more OQIMIOUSI . g . ... - as sun», went: Gugst - arm ‘ Ire.
  22. 22. J «a~%_§~"'; ._‘4v; Geotagging “” events
  23. 23. -. _ ”_ , .’—-_—. —:W . I ~ ~ ~- ‘ 3 ‘ I . -. I f’ , o I I ‘ I I I -4 . v (‘A 4% I I ‘sit ‘IV Cg’ —“ 1 «- I ‘ ‘ z' € € 1‘ 1/ a ; /1 xi ' , ~ '3 E I % v ~ % 'g u‘. g V j j ‘ '9 . »- - ‘ 5. h’ u’ 1% / f‘ / sxmmm Engagement Supnhers . _ _ engagemem
  24. 24. ln ln: , :-rw mt‘ suaam 7Ul1llC ' -u-w .1 ', illl Ml‘; .'-‘lll-' ‘V. -_. u A . l I. -vmvmm. l. x Mn-l »l. l', . Suppllevs Ponal Iencers Updates Purchase orders support vequests Payment clalms Suwllet P. egls‘. Iatlcn‘DlIectow suggest ms ‘Feedback ,9» : .m»~. Fxlnl Stakeholder Engagement tmtact ll. .| »m. mq»l + Submit payment claunttstatemenl fl Talent Management SL. :al -: —r V37‘-2 EJH‘a'rl-2 m r. 3 ~-: April 2014 statement bySuppIierX Suppliers engagement Dls Fwd artamed me SiaTE'7‘u€t7( *’nr1Zl. ‘. 'll7C| y were-: —a min the payweflt o": '1e c>. tsta'7dl’1g aalawze. File Upload :1 . m.m. xm suzxa Status OJ 2,“ W, ‘PM! IEV lm 4 In-All w W“ ~-mm my M U l’ n*'m1rwa Innlinn “"' “‘ ""‘ C. V.I. CuwevI. ... M r'Al<l «~ ~- r—« Emall ]uhnledenco@youle:1 com Tel 0440967766554 canoaaue Pwtal Jdt Am me measwxumltlvsuts Llvutmy L vs 3 -um», 1. Read more :1 -l I! Ftulnun <. v A Cover I. Z [mall helenmyuuuecv cum lel 440955432155
  25. 25. 1. Citizen Participation Local --- Citizens Authorities Organizations
  26. 26. v. ..e, .., l. J . - Updmes Event: | lflLIlNOS Floquods 0&As ' 6. _ *- Cargevocs sauerert aroma if‘ wont of bus stator - PI: hx asap I Sums: Penaarg Dconunmtti ‘ZL": ";"'. "_'Z / Em xHen‘ove ullike —H9po'1 Andv Smith
  27. 27. Construct-on 0! Oman Baa-c School has begun The Roury Club of Luansnyu rs stnmng (0 anti a one (b0M mntnuml bore note and insult an ournbto hanrxzumpi than we will construct a toilet block to! boys. ants and teachers, [surname comptouon ll 30 August 2013. I by Pill)! column from Romy Out: at Luunnnyu Dsun D¢b:13.07 2oi3 End our. 30 05.2013 DOommum:2 5 Pout‘: Cmvon-= S S 2 Likes I‘ ' -0 Like II Rayon maufllu -moon: znnmrmnorfiuh Nudaaun-I nu: ma Inwntc-n mu: nun 2rIwn! hsQ0'fiu| II 3; II! !! Local --~ Citiz n . .m1t; ~va2nu ‘sown! . Authorities Na - um mp. -.. . - °A. )I‘¢on. 1., “ >. .. : -.. .:i. ... . a. » W -. . aw
  28. 28. 2. Crowdsourcing & OI Contests £20 e@; E £5; a @ M " [. ... fi.. ._ I F» Citizens Project Leaders Customers & Participants Intranet Suppliers Website Extranet ldeanon . Implementation Evaluation why not incorpolamg céomdtiiurccggoirig . - contest m"°“: ‘:: *;u 5 V . space —we
  29. 29. Suppliers Extranet Why not incorporating Crowdsourcing and open innovation contests in the corporate space —website-?
  30. 30. .l'll Hill’ g‘. ‘(e 3. Open Source Innovation & Open Desviginfl L ‘ . — , ,, Contributors Designers different access Pregrarrrrners rights and degrees Customers of involvement Suppliers Any other group
  31. 31. & Open Design —- — jjtl 1. . - a—— . ~.. .--. .-. .._. .- ~— -. _.. -.. ;2. ~——- "“"" . __. '_"—""_""' -o r-nu. -.a. »~-. ... .u~ «spa- . .«ou-an-uuhu: -vv . _ ' " .1- “' ___ _______ __ VM p. .., u Mg-Ahqx)-u~¢£>. (r. n»! pgcv uuam I. -494--1 x. -Au. "' -_—'-_—A-_-; --_'_: _ —-—- . .¢ . ».. ... ..v. -.<~. -.. .,. - w. ~.. ~.-. goo-. ... .~. ... ~.. v. _ _____ __ __ . ... .. ... . . ..-¢. ... .». .-. ... . . .- . ..~. ... ... ~ . ... ..-. ... o.. . '*’ . _.. ... now. ..-. .-anua-. -.u, ..u-. -. ... ... .,. -an uh» "‘ % ---' -w--— lllllll tum»-Lu. .4m-nqrucm. >.1-. mac: -;. uvuuw '— nnnnulvwvvyhwlt V»--up-. ~4>-. -n-g-1:--—n. ,4r| LlKtha _ . _. -gnu-gs: -1 _. _; , ~ _____? _________, __‘___-_ . -.. -.~«. -.u~. <- -. -tr-~—-. w-.9.-. .-~s~u. .2t -. -.. no '-", _-_—_: ;:f__—_': _*_f_‘-* "; -__— -7-_‘: -—_‘_ —. .~. m.. .~v~. .- . ..u>. ~.- planar. .. . - mt: IIlu. vu . “—'—"-“"""“"“"~"""‘ In-uI~1:lI'w -we. Man. -v-u-nu <~«vu'~»-| IllI(1I N--q. juc . . . - -«xv»-mm vuaut/ IortNsp-a -v«a~4.~«o. -—. »-A-. mg- _&. _ -—: —-~-—_ __-'~-- -: _~_-_—; _-—-—_---_'_: -_ m r«u<-yu-. ~«. r-n-.4»--at--ruuvn -no---u---I««n. « * "' --—--_: -—--: -——-_-----= --—__—_-_-. -_ , ... ..a. .:. -.. .‘. ..-. .p-. ».. .» us. .. —-. ..-. . Au-Int. » us-. .. -. ... —“* '1" '1 “"' "’ “F —-——--—- -—c .1 .4 ~ -. .-. —_ _____, ___ . -._. ..__. .._---. . . ._. __-. ..--—- _. .-. -. —-_. ... _-. .—-__. ._. .--. ... ... -.. __. .. ._--_ —-. _.. .—. .-—. ... ... ——. ... -.. ..-. .—. —. _____ . ... ._. ._. .._. ... _.-- . .-. .._--. ... __- . ... . "'- 1~———. u—- . . . . I %%I%I%%IF3 Contributors IIEE .
  32. 32. 4. Social Enterprises . ... ... '~'r~'<v -< -‘ --"W T Infill’! Ian! V" A-u-«luau : —u-um r''‘' . ... T.. ... ‘ Accommodation “ ‘ Providers : .u: ,m. ... ,.. .t. ,. lngu W. .. Project initiators Prospective Volunteers Alumni Volunteers Sponsors _~___, _____ __ NGOS
  33. 33. 2 ‘he Em (:1 . '». it. r:m-v . ... . s. m,m . ... . . ... . <. ~_. .. T , ,,. ,,. ,,. ,. ,.. ,.. ... . Sm by mm mm: mm (or-vwmco E ‘“°'°°' ma-ng rmmg “"' "“"" Assn-n raw: Ass: -n Yuan I-H iuiuiu ndeaehn “""' mm i Znlih . .. ... ... ... "-~ Accommodation . ... ,_. ... .. _ . ... .u. .. ... . Providers M“ cw Nursery Sdvooi {Nauru Iurwnu (av-vu«y semi . .,. .. . ... u wan“ u - . , K . . ‘ ’ n . . 1 9:. » . =—»« 4 . . z :7. . -rs. ‘“' °"°""“"“ Lem‘ ozvcnzouov-9 A>J. - oz-an-Ana; Project initiators - . o s u : t:. -.. ..». .. 0 MAP 9 FMER MAN _. ... '-F’: V _-.5 ; _ " —) I’. '~. .-_- = "" 1.. :: ‘M " ~* I! ‘ . __l . -—. L E: __ -5 T 1- " '—-‘—+‘-‘T . I Volunteers Prospective Volunteers Sponsors NGOS : : ' 7;} ; . .
  34. 34. 6. Open Teaching Website Lecturers '1 : : lnformation gr‘ 1' “V- “ - Sharing . _ _ ll1I8|'aCt|0l1S"" . . . . 3 M H V Students W _. . " —'. Intranet . ., P 1- T. ‘ . .‘ .1: e Guest lecturers "_'w_ Social Library K r ‘ Extranet dat protot
  35. 35. §iir§§§§ mm . ... .. new . . iuuu no csm ammsmm comoamm D, Amman U. Ll| JUlI IUGUIIIIIQ Lecturers -- formation J‘ aring Social Library Extranet Guest lecturers
  36. 36. no-r me A” Look: LAKE Vlluc Irwpmflbn . .n v. .r gr. -3:-rpm--¢. n.. .¢. ». 2, '5‘t". I'tJKv'! !‘irvK m. em. ..- -, um iv-. .<. w : - -—» pulp . - ma; mm» lyetmvz .4.m. .r . r' . ..u» :9 J. l . ', i’e' um. A : .'»"(st. v . r.-aw : ..»- 4' tv u. ;,r, »- J ' .4» ~. . . n- n» VA. “ rd r ,4 . v~ ~e« . .m-919'. "'0-9. «. ".r . .a. ::re e. .t r*eyJ“}»'. 'r . n rgzr-e n ma. -5 so-. 2 - 't; s‘ -. ~ y- ":4! "'e'es'rt: rrv Arv)‘>¢' -w uni: awe 'e'r . al 1! 5 my‘ 1:’. man : »a" stat? "cw; um-rmnppuonutu Fmur Muvn (NM: .. -v. . .r, u.. .,. z. ..-m. .. mun . .. ... ..-V Open Contest . ~.. .r> . ... ... .. ... .., ... .. no . .., i. .. As! ’ t. « 9.. .. -. ... . r. .. m ». em. .. a. .. ".1.. . or r». In! -
  37. 37. Delivering the first chapter of Groups in Office 365 By . :~: d SDCz'. J’Cu or Sv: o:c~‘: :~: ~' ZS. 232$ Ll Cc~v--2': s 209 Shins Jared Spataro is the general manager of Enterprise Social at Microsoft. At the SharePoint Conference in March, we announced our roadmap for a set of connected experiences that would enable your company to work like a network. This month, we reached an important milestone with Office Delve. Continuing on thisjourney, today we are rolling out the first phase of Groups in Office 365. F-—— nu w-r— —r——r&-ex v rs-ax rp. , _ i 1 ‘I . . 350 329 c ~—- w. ale'"N; , . . > V vs £; ::: _:: ,n1D; " a Wwonu . t :4 M »-»""" , .u. - "“"'. ‘ , ,._ w ‘ , Getting things done at work means sharing information and collaborating across ad hoc groups and project teams. But, often times the tools we use to bring people together are different in each app—distribution groups in Outlook, buddy lists in Lync, groups in Yammen That's why we're introducing Groups in Office 365, so you can easily connect with the colleagues, information and applications you need to do more. -v
  38. 38. SAP CEO Says An‘ba Purchase to Boost Cloud Business -) MANN}-iE| M Hlmamhv-vr_; SAP TO ACQUIRE ARIBA FOR $4.3Bl. N
  39. 39. Ariba is the leader in cloud-based collaborative commerce applications, counting BHP Billiton Ltd. (BHP) and Deutsche Bank AG among customers it connects to more than 730,000 suppliers. As competition in on-demand software intensifies, SAP has increased its pace of acquisitions, last buying SuccessFactors Inc. in December. With businesses increasingly choosing to store and process data on the Web, $3 § shifting many of its staple applications to the Internet. Source: Bloomberg
  40. 40. Summary Functional and strategic aspects need to be integrated, taking into account the fact that we work in open ecosystems. We need to embrace IT architectures that open up new possibilities for collaboration and innovation within and across organizations in all sectors. A systematic integration of currently isolated and standalone digital collaborative technologies is needed: what we call the whole. ‘ Td Mmngunur l (A . . Em, ‘ Duns An. -fine: "F. " ‘on? fgnr E/ -2-sis
  41. 41. GI IU GUI UGO Ul you IILQLIUI ID II I Clll DCMLUI O. A systematic integration of currently isolated and standalone digital collaborative technologies is needed: what we call the whole. re
  42. 42. Open Innovation . ‘/ ‘A distributed innovation process based on purposively managed knowledge flows across uiuariizatioiial boundaries, using pecuniary aria norvpecurtlary mechanisms in line with lhe Otgartllalmn S business model“ rcliesnruiign and Bogers 2014) i’: , '.t. I"'i'EixtTiw: = iIfiLi vasb@itu. dk Setting the Scene nrl nsi so rt: -crssnr, New opportunities lot people to create itiirigs, code and processes together In open collaboration systems
  43. 43. Collaborative Technologies in the Era of Open Innovation vj eff? Dr. Vasiliki Baka . ' | —~. . " ‘ . — 1 *Assistant Professor, IT University of Copenhagen YouTect Co—Founder “‘”""“' . _ . _,_, .__‘: ._. _ THANK YOU FOR YOUR ATTENTBlSg)@lI£gl! V_ E‘ j __: _,_, _v_“'. : Am »—

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