Crowdfunding For Social Good

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Presented at Crowdsourcing Week 2013 by Loring Harkness, Newton Circus.

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Crowdfunding For Social Good

  1. 1. CROWDFUNDING:AN EMERGINGDIGITAL MARKETING TOOLFOR SOCIAL GOODLoring Harknessloring.harkness@newton-circus.comwww.newton-circus.com
  2. 2. A great wayto test your concept,create awarenessand raise moneyfrom lots of peoplearound the world
  3. 3. ONE OF MY FAVORITE CAMPAIGNSTitleVideoProfileGoal &TimeLimitRewards
  4. 4. TOP CAMPAIGNS IN ASIAYangonBakehouse-$27kTheBody-$29kSilverline-$54kBambooBee-$64kSection377aChallenge-$102k+Pirate3D-$469k+
  5. 5. PLATFORMS
  6. 6. REASONS FOR CROWDFUNDINGFundingProving Your ConceptBuilding Base of Supporters
  7. 7. IT LITERACY FOR RURAL YOUTH
  8. 8. SILVERLINE
  9. 9. TIM FERRISS’ HACKING KICKSTARTER
  10. 10. PRINCIPLES FOR SUCCESSMinimum Effective DoseOutsource & AutomatePrep & Pick-Up
  11. 11. STEP #1: FIND THEMESSENIORSTECH HEALTH
  12. 12. STEP #2: FIND SUPPORTERSMEDIAPARTNERS FRIENDS
  13. 13. STEP #3: PERFECT YOUR PITCHCLEAR MESSAGEPREVIOUS SUCCESSESREASON FOR GOALREWARDS
  14. 14. STEP #4: PRIORITIZE YOUROUTREACHRELEVENCERELATIONSHIPSREACH
  15. 15. STEP #5: TEMPLATE EVERYTHINGOUTREACH EMAILSSOCAIL MEDIA POSTSTHANK YOU NOTESCAMPAIGN UPDATES &VIDEOS
  16. 16. STEP #6: SCHEDULE EMAILS & POSTS
  17. 17. STEP #7: THROW A LAUNCH PARTY
  18. 18. STEP #8: NON-STOP UPDATES
  19. 19. STEP #9: YOU DID IT! PARTY!I ♥Crowdfunding!
  20. 20. STEP #10: GOAL IS ACHIEVED?Now the hard work begins+Be ready to start your follow-oncampaign!
  21. 21. CROWDFUNDING:AN EMERGINGDIGITAL MARKETING TOOLFOR SOCIAL GOODLoring Harknessloring.harkness@newton-circus.comwww.newton-circus.com

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