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Can The Crowd Halt Global Warming?

By Marie-Noelle Keijzer, WeForest. Presented at Crowdsourcing Week Europe 2015. Learn more and join our next event: www.crowdsourcingweek.com

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Can The Crowd Halt Global Warming?

  1. 1. Marie-Noëlle Keijzer, WeForest Co-founder and CEO CROWDSOURCING MOVEMENT FOR CLIMATE 22 October 2015
  2. 2. SUSTAINABLE CLIMATE GET COUNTRIES TO ACT NOW COP21 CREATE A BENEFITS WHY CROWDSOURCING FOR CLIMATE? EVERYONE LOVES TREES
  3. 3. TREES CAN REVERSE GLOBAL WARMING
  4. 4. DRIVE SALES & ATTRACT NEW CUSTOMERS Increase and encourage customer engagement through the planting of trees DRIVE REPEAT PURCHASE Encourage frequency by offering innovative co-branded campaigns that reward loyalty and repeat visits to your store COMPETITIVE ADVANTAGE Effective disruption with powerful CSR message, gets you noticed PROVEN SUCCESS Companies tell us it boosts their sales TREES AS A NEW CURRENCY
  5. 5. 1 PRODUCT = 1 TREE
  6. 6. BUY 2 GET 1 TREE!
  7. 7. WATCH A VIDEO ALL THE WAY = 1 TREE, 1 VACCINE OR 1 MEAL!
  8. 8. 5 CLICKS = 1 TREE
  9. 9. ENGAGE YOUR EMPLOYEES Employees get on the website, choose their cause and decide on your impact. Employees become active players. Employees get the information they need about their tree.
  10. 10. Customers involved by getting on the website Customers choosing their favorite projects Customers asking more about the company 89% 50% 1/5 EMAIL CAMPAIGN – FIRST RESULTS
  11. 11. POVERTY ALLEVIATION ACCESS TO EDUCATION WOMEN EMPOWERMENT IT IS NOT JUST ABOUT CLIMATE CHANGE…
  12. 12. WE CAN WIN THIS RACE IF WE ACT TODAY
  13. 13. 527m ha TO STAY UNDER 2°C TEMPERATURE INCREASE, OF ADDITIONAL FORESTS ARE NEEDED BY 2030. +- 263 BILLION TREES = 60% OF THE SURFACE OF BRAZIL. HOW MANY TREES ARE NEEDED?
  14. 14. CUSTOMER ENGAGEMENT CELEBRATE GREAT EXPERIENCES BRAND VISIBILITY ENGAGE YOUR COMPANY CHANGE YOUR SEARCH ENGINE GIFTS FOR MILESTONE ACHIEVEMENTS 1% FOR THE PLANET DONATIONS 37 TREES IS ALL IT TAKES!
  15. 15. WE ARE THE FIRST GENERATION TO FEEL THE IMPACT OF CLIMATE CHANGE… AND THE LAST GENERATION THAT CAN DO SOMETHING ABOUT IT. “ ”- Barack Obama
  16. 16. PUT TREES BACK WHERE THEY BELONG. SIGN OUR TREES4CLIMATE MANIFESTO.
  17. 17. Confidentiality Notice The promotional concepts and ideas submitted to you by us are of a confidential nature and are submitted to you on the understanding that they are to be considered by you in the strictest confidence and that no use shall be made of these concepts and ideas, including communication to a third party, without our express prior written consent. THANK YOU!

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