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Communities & The Collaborative Economy
Bill Johnston | @billjohnston
Principal & Founder
Autodesk: 2001 – 2007
• Community Strategy Evolution
• Forums -> Community -> Industry
Communities, including AREA
• Autod...
make distribute sell consume
75% of the S&P 500 Replaced by 2027
Source: Innosight report “Creative Destruction Whips Through Corporate America”
Networked Companies Create More Value
2014 Study by Deloitte
 Business Evolution w/ Emerging Tech
 40 years of S&P Data
...
 More Loyal
 Better Advocates
 Spend More
 Spend More Often
 Create Value
Connected Customers Are More Valuable
2012
The Collaborative Economy
A set of trends, movements and
technologies reshaping the way we make,
market, acquire, and use ...
3 Frontiers
Tightly Organized
Loosely Organized
A group within a Market Network
that has:
• A shared interest or goal
• The ability an...
2. Future of Making
Things
1,250 online platforms world-
wide raised $16.2 BN in 2014
via WSJ.com
Market Cap for Crypto Currency:
$4 Billion USD
via ...
1. What opportunities do the “3 Cs”
represent?
2. How are you scouting outside
innovation?
3. What assets can you make liq...
“In tech in the early
1990's, it felt like all
the good ideas
were already taken.”
Marc Andreessen (@pmarca)
Photo credit:...
Structure3C helps organizations
build, grow and strengthen their
communities, creating long-term
value for the business an...
Bill Johnston - Communities and The Collaborative Economy
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Bill Johnston - Communities and The Collaborative Economy

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Bill Johnston - Communities and The Collaborative Economy

  1. 1. Communities & The Collaborative Economy Bill Johnston | @billjohnston Principal & Founder
  2. 2. Autodesk: 2001 – 2007 • Community Strategy Evolution • Forums -> Community -> Industry Communities, including AREA • Autodesk Blogs • Founded the Online Community Roundtable TechRepublic: 1999 – 2001 • IA &UX for Site • Community Programs • 0 – 2 Million Members in > 2 years Dell: 2010 – 2012 • Community Platform Evolution • TechCenter Enterprise Community • Programs: Advocacy & Ideation • IdeaStorm 2.0 • Global Unconference Forum One: 2007 – 2010 • Community Events & Unconference • Online Community Research Network • First Community ROI and Salary Research • Consulting Structure3C: February 2015 • Study on Brands & The Collaborative Economy • Assessment & Ideation Workshops • Community / Crowd Business Models • Product Design • Advisory Services • Speaking & Briefings Autodesk: 2012 – 2015 • EPIC: Community to Ecosystem • Programs: Advocacy & Nurture Marketing • Fusion 360 – 1st Cloud Design Tool • Collaborative Economy
  3. 3. make distribute sell consume
  4. 4. 75% of the S&P 500 Replaced by 2027 Source: Innosight report “Creative Destruction Whips Through Corporate America”
  5. 5. Networked Companies Create More Value 2014 Study by Deloitte  Business Evolution w/ Emerging Tech  40 years of S&P Data  Established 4 types of Models
  6. 6.  More Loyal  Better Advocates  Spend More  Spend More Often  Create Value Connected Customers Are More Valuable 2012
  7. 7. The Collaborative Economy A set of trends, movements and technologies reshaping the way we make, market, acquire, and use goods and services, intended to produce equitable outcomes for all stakeholders. • Share Economy ($335 BN) • Maker Movement • 3D Printing ($16 BN) • Marketplaces • Contextual Technologies • Internet of Things ($17 TN) • Sustainable Development A new and comprehensive approach to online communities is the way forward in the Collaborative Economy. • Networked Marketplace • Market = Crowd • Relationships = Community • Collaboration = Partnership
  8. 8. 3 Frontiers
  9. 9. Tightly Organized Loosely Organized A group within a Market Network that has: • A shared interest or goal • The ability and assets to participate in a shared marketplace, task or activity via common platforms A connected & hosted group within a Market Network that has: • 1 or more shared interests or goals, leading to shared identity & purpose • The ability, motivation and assets to work towards a common purpose over time • A host with intention to support & manage community over time Collaboration amongst organizations, partners and customers essentially functioning as one organization: • Shared IP & Common resources • Shared vision of activities and outcomes • Shared risks and equitable outcomes Crowd Collaborative Organization 1. Market as a Network: Total addressable market, connected via platforms & social networks. Community
  10. 10. 2. Future of Making Things
  11. 11. 1,250 online platforms world- wide raised $16.2 BN in 2014 via WSJ.com Market Cap for Crypto Currency: $4 Billion USD via cryptomarketcap.com New digital exchanges for: • Reputation • Knowledge • Attention + more 3. Capital & Value Exchange
  12. 12. 1. What opportunities do the “3 Cs” represent? 2. How are you scouting outside innovation? 3. What assets can you make liquid? 4. Can you plot the course to a Networked Business?  Cross-functional Team (CX, Innovation, Digital & IT)  Strategy Development and Definition  Customer & Community Research  Evolve, Extend, Pilot, Partner How Can You Evolve Your Business Model? Get the worksheet: bill@structure3c.com
  13. 13. “In tech in the early 1990's, it felt like all the good ideas were already taken.” Marc Andreessen (@pmarca) Photo credit: The New Yorker I feel … “Like the world is just starting now.”
  14. 14. Structure3C helps organizations build, grow and strengthen their communities, creating long-term value for the business and the individual. Offerings  Assessment  Strategy  Advisory Services  Architecture & Design  Ideation Workshops  Events & Speaking Bill.Johnston@structure3c.com http://www.structure3c.com @billjohnston

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