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2014 Global Crowdsourcing Pulsecheck: 1st Annual Survey Topline Results

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The annual Global Crowdsourcing Survey is conducted by Wikibrands and Crowdsourcing Week. This presentation highlights the 2014 topline results, for a free download of the complete report please visit http://crowdsourcingweek.com/survey and follow us @crowdweek @wikibrands #crowdresults to join the conversation.

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2014 Global Crowdsourcing Pulsecheck: 1st Annual Survey Topline Results

  1. 1. 1ST ANNUAL SURVEY TOPLINE RESULTS 2014 Global Crowdsourcing Survey by Wikibrands and Crowdsourcing Week @wikibrands @crowdweek #crowdresults WWW.CROWDSOURCINGWEEK.COM/SURVEY
  2. 2. Could Gartner be Right About Crowdsourcing?
  3. 3. Is crowdsourcing a sustainable thing? Google confirms the “crowd” has room to grow Source: Google Search Trending
  4. 4. “Substantially more than current growth” “More than current growth” “Same as current growth” “Less than current growth” What do you expect growth wise in the “crowd economy” for 2014 and 2015? Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  5. 5. Why are we attracted to the “crowd” movement?
  6. 6. #1 We love crowds’ disruption possibilities Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  7. 7. #2 Crowds connects people with purpose Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  8. 8. #3 Crowds keeps us on the leading edge Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  9. 9. What do we call this “crowd thing”?
  10. 10. Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  11. 11. Is the “crowd economy” warring with social media?
  12. 12. The Crowd Universe The Social Universe Alternate Business Model Media Business/Cause Motive Larger Set of Purposes Innovation Connection Monetary Outcome Engagement Outcome
  13. 13. What is driving our optimism?
  14. 14. The big 6 “Meta” Crowd Trends Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  15. 15. Crowd Change Factor #1 -The rise of entrepreneurial startup culture 60% of millennials consider themselves entrepreneurs Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  16. 16. Crowd Change Factor #2 Growth of free agents, freelancing, independent contracting Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  17. 17. Crowd Change Factor #3 Expanded global marketplaces and scale Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  18. 18. Biggest Crowd Growth Sub-Segments Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  19. 19. Biggest Industries Disrupted by the Crowd (next 3 years) * Health Care 7th, Manufacturing 8th, Education 9th, Public Service & Government 10th Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  20. 20. Top Objectives for Launching a Crowd Venture Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  21. 21. What are the top 7 ingredients of….
  22. 22. Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  23. 23. 1.Crowdworthy Idea – Taskrabbit - Your Tasks, Done.
  24. 24. 2. Triggers, Incentives and Motivations– Kiva
  25. 25. 3. Great Product, Step Change Innovation
  26. 26. Top Impasses for Leading a Successful Crowd Initiative
  27. 27. #1 Legal & Regulatory Hurdles Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  28. 28. #2 Time for Staff to Manage It Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  29. 29. #3 Organizational silos/adoption issues Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  30. 30. Crowdsourcing : Storm Clouds Ahead?
  31. 31. #1 Intellectual Property Rights/Plagiarism #2 Weaker Participant Commitment #3 Regulatory Prevents Expansion Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  32. 32. Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  33. 33. Strongly Agree/ Agree Strongly Disagree/ Disagree Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  34. 34. Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  35. 35. Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  36. 36. “There is a need for a centralized forum for sharing learnings and best practices of crowdsourcing.” “77% Strongly Agree/Agree”
  37. 37. Where are you on the crowd continuum? “It Makes Money” “It Creates a Better World” “It Produces Better Results”
  38. 38. No Matter Where You Are…
  39. 39. KEY TAKEAWAYSKEY TAKEAWAYS ü The world is a blur and the time for crowdsourcing is now – economy/technology and culture line up ü Crowdsourcing is growing up and maturing – less risk and no longer a play thing ü Best crowd practices are starting to develop – crowds we are creating impact in business, causes and government ü Someone has to lead the crowds, will it be you?
  40. 40. DOWNLOAD THE FULL 2014 GLOBAL CROWDSOURCING SURVEY THOUGHT PAPER: COMING AUGUST 2014. @wikibrands @crowdweek #crowdresults WWW.CROWDSOURCINGWEEK.COM/SURVEY

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