Gamify your Soul
The first italian event
dedicated to
Motivational Design
LUISS University, Rome, Oct 19, 2013

@leosorge
Disclaimer
This version
has been

slightly edited...
...for clarification, after a few comments
during and after my speech...
This Speech
What Gamification is/not
Call it Motivational Design
Implement it in your sw app
Who I am; what I am talking a...
But first...

Me

Who I am; what I am talking about;
what our speakers will say later

@leosorge
Who Am I

it.linkedin.com/pub/leo-sorge/1/251/a95/
http://www.slideshare.net/Leosorge

@leosorge
What I Do 1/3

http://www.gamification.org

@leosorge
What I Do 2/3

http://www.slideshare.net/Leosorge/the-thrones-of-game
23k views on Slideshare

@leosorge
What I Do 3/3

https://plus.google.
com/u/0/111810555806319874345/posts

@leosorge
What is/isn’t

What is Gamification?
What is it Not?
Motivational Design

@leosorge
What is Gamification? 1/2
Using techniques
to serve a business goal
leveraging on
intrinsic motivations
One out of many ot...
What is Gamification? 2/2
Motivational design
and behavior change/mgt
applied to rich data sets
of game players
Video game...
Gamification Fakes

What
Motivational Design
is/is not about?
Many media, experts, and gurus, are wrong
about what Gamific...
Gamification Fake /1

Any metric
gamifies
Sometimes. But they DO NOT make neither
Motivational Design NOR Behavior M/C

@l...
Gamification Fake /2

Any PBL
gamifies
Sometimes. But they DO NOT make neither
Motivational Design NOR Behavior M/C

@leos...
Gamification Fake /3

Is Gamification
the next big thing?
No. It is a new layer that can take the best
out of the same ol’...
Not Gamification…
Let’s call it

MoDes
Motivational Design
MoDes, Gamification, Behavior change,
Behavior management

@leo...
Gamification Fake /4

Is MoDes
brand new?
No. It existed in a qualitative version

@leosorge
The Loyalty programs

A
Qualitative
Approach
Theory-based, few unstructured data,
static view, long feedback time

@leosor...
Social-based programs

A
Quantitative
Approach
BigData-based, great analytics,
real-time feedback

@leosorge
Data-Based Approach
●
●
●
●

rich data sets/big data
connected people (social/phones)
real time feedback
short tuning loop...
The Media Pattern
Game
Gamification
Serious Gaming
Serious business
Wrong etimology

@leosorge
The Correct Pattern IMHO
● Qualitative analysis >
Qualitative Motivational Design
● Rich data sets > Gamification
● Big Da...
What I won’t Tell you
A full theory of

Motivational Design
MoDes, Gamification, Behavior change,
Behavior management

@le...
How to implement MoDes?
A new software layer

@leosorge
Why a new sw layer? [7]

MoDe requires
a new sw layer
There is the need for new solutions

@leosorge
The Problem

Software
is

Boring
It lowers dopamine levels
(i.e. attention, motivation)

@leosorge
The Need

Motivate
through

Software
Corporate sw, productivity sw, training sw

@leosorge
The Solution

Motivational
software

Design
Also called Gamification (Why? We’ll see)

@leosorge
Software structure

UI Vs. Backend
Infinite clients
There is the need for new solutions

@leosorge
The Architecture/Structure

All-device UIs
plus

agile backend
Two-level multi-sources projects

@leosorge
The Architecture / Solution

Gamified UI
plus

API provisioning
Focus on your user interface
since the beginning

@leosorg...
Analysts confirm it

http://www.01net.it/strategia-per-il-2014-ecco-i-diecicomandamenti-di-gartner/0,1254,0_ART_155955,00....
● The rest of Today

Towards
Our Experts
Our expertise areas

@leosorge
Strange Loops

Crowdfunding,
Motivational Design
and big data
Douglas R. Hofstadter’s Gödel, Escher, Bach

@leosorge
Today’s Environment

Crowdfunding
is intrinsically

Motivating
Crowdfunding platforms
are intrinsically gamified

@leosorg...
Closing The Circle
More dopamine pushed by

Motivational Design
and gamifies your soul
LUISS University, Rome, Oct 19, 201...
Today’s Agenda /1
1)
2)
3)
4)

MoDes inside Crowdfunding
MoDes & socialmedia development
MoDes inside social media analysi...
Today’s Agenda /2
1)
2)
3)
4)

Claudio Bedino, Starteed
Federico Pacilli, BaasBox
Marcello Mari, GlobalWebIndex
Marco Stra...
The Italian Job

Any
Questions?
Italians never ask in conference

@leosorge
The End

Thank
You!
(Launch video clips)
More MoDes
A reshuffled and enriched
version of this presentation,
and more, is free on
my Slideshare page
http://www.slid...
 Introduzione al Motivational Design (Gamify your soul Leo Sorge)
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Introduzione al Motivational Design (Gamify your soul Leo Sorge)

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Cos’è la gamificazione? Cosa intendiamo con questo termine? Cosa NON è la gamificazione (ma noi pensiamo lo sia)? Cosa rientra nel più ampio quadro del behavior management e del motivational design?
In questa presentazione viene tratteggiato un quadro generale nell’ambito delle reti sociali anche crowd-based, spiegando il rapporto tra gamificazione e big data e la conseguente trasformazione del ciclo di creazione del valore.

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Introduzione al Motivational Design (Gamify your soul Leo Sorge)

  1. 1. Gamify your Soul The first italian event dedicated to Motivational Design LUISS University, Rome, Oct 19, 2013 @leosorge
  2. 2. Disclaimer This version has been slightly edited... ...for clarification, after a few comments during and after my speech @CrowdFuture 2013
  3. 3. This Speech What Gamification is/not Call it Motivational Design Implement it in your sw app Who I am; what I am talking about; what our speakers will say later @leosorge
  4. 4. But first... Me Who I am; what I am talking about; what our speakers will say later @leosorge
  5. 5. Who Am I it.linkedin.com/pub/leo-sorge/1/251/a95/ http://www.slideshare.net/Leosorge @leosorge
  6. 6. What I Do 1/3 http://www.gamification.org @leosorge
  7. 7. What I Do 2/3 http://www.slideshare.net/Leosorge/the-thrones-of-game 23k views on Slideshare @leosorge
  8. 8. What I Do 3/3 https://plus.google. com/u/0/111810555806319874345/posts @leosorge
  9. 9. What is/isn’t What is Gamification? What is it Not? Motivational Design @leosorge
  10. 10. What is Gamification? 1/2 Using techniques to serve a business goal leveraging on intrinsic motivations One out of many other definitions @leosorge
  11. 11. What is Gamification? 2/2 Motivational design and behavior change/mgt applied to rich data sets of game players Video games have been the first software capable of collecting real-time user data
  12. 12. Gamification Fakes What Motivational Design is/is not about? Many media, experts, and gurus, are wrong about what Gamification is @leosorge
  13. 13. Gamification Fake /1 Any metric gamifies Sometimes. But they DO NOT make neither Motivational Design NOR Behavior M/C @leosorge
  14. 14. Gamification Fake /2 Any PBL gamifies Sometimes. But they DO NOT make neither Motivational Design NOR Behavior M/C @leosorge
  15. 15. Gamification Fake /3 Is Gamification the next big thing? No. It is a new layer that can take the best out of the same ol’ idea of software @leosorge
  16. 16. Not Gamification… Let’s call it MoDes Motivational Design MoDes, Gamification, Behavior change, Behavior management @leosorge
  17. 17. Gamification Fake /4 Is MoDes brand new? No. It existed in a qualitative version @leosorge
  18. 18. The Loyalty programs A Qualitative Approach Theory-based, few unstructured data, static view, long feedback time @leosorge
  19. 19. Social-based programs A Quantitative Approach BigData-based, great analytics, real-time feedback @leosorge
  20. 20. Data-Based Approach ● ● ● ● rich data sets/big data connected people (social/phones) real time feedback short tuning loops Videogames provided consistent, rich data sets as first digital platform @leosorge
  21. 21. The Media Pattern Game Gamification Serious Gaming Serious business Wrong etimology @leosorge
  22. 22. The Correct Pattern IMHO ● Qualitative analysis > Qualitative Motivational Design ● Rich data sets > Gamification ● Big Data > Quantitative Motivational Design Correct history @leosorge
  23. 23. What I won’t Tell you A full theory of Motivational Design MoDes, Gamification, Behavior change, Behavior management @leosorge
  24. 24. How to implement MoDes? A new software layer @leosorge
  25. 25. Why a new sw layer? [7] MoDe requires a new sw layer There is the need for new solutions @leosorge
  26. 26. The Problem Software is Boring It lowers dopamine levels (i.e. attention, motivation) @leosorge
  27. 27. The Need Motivate through Software Corporate sw, productivity sw, training sw @leosorge
  28. 28. The Solution Motivational software Design Also called Gamification (Why? We’ll see) @leosorge
  29. 29. Software structure UI Vs. Backend Infinite clients There is the need for new solutions @leosorge
  30. 30. The Architecture/Structure All-device UIs plus agile backend Two-level multi-sources projects @leosorge
  31. 31. The Architecture / Solution Gamified UI plus API provisioning Focus on your user interface since the beginning @leosorge
  32. 32. Analysts confirm it http://www.01net.it/strategia-per-il-2014-ecco-i-diecicomandamenti-di-gartner/0,1254,0_ART_155955,00.htm Google Translate-ready post: http://t.co/SKBO37PuxX @leosorge
  33. 33. ● The rest of Today Towards Our Experts Our expertise areas @leosorge
  34. 34. Strange Loops Crowdfunding, Motivational Design and big data Douglas R. Hofstadter’s Gödel, Escher, Bach @leosorge
  35. 35. Today’s Environment Crowdfunding is intrinsically Motivating Crowdfunding platforms are intrinsically gamified @leosorge
  36. 36. Closing The Circle More dopamine pushed by Motivational Design and gamifies your soul LUISS University, Rome, Oct 19, 2013 @leosorge
  37. 37. Today’s Agenda /1 1) 2) 3) 4) MoDes inside Crowdfunding MoDes & socialmedia development MoDes inside social media analysis The Psychology of MoDes Our expertise areas @leosorge
  38. 38. Today’s Agenda /2 1) 2) 3) 4) Claudio Bedino, Starteed Federico Pacilli, BaasBox Marcello Mari, GlobalWebIndex Marco Strano, Icaa Our experts by name @leosorge
  39. 39. The Italian Job Any Questions? Italians never ask in conference @leosorge
  40. 40. The End Thank You! (Launch video clips)
  41. 41. More MoDes A reshuffled and enriched version of this presentation, and more, is free on my Slideshare page http://www.slideshare.net/Leosorge

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