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phase 1 Campaign PreparationProject presentationTitle  ___________________________________________________________________...
VideoDuration of the video ___ mins | Subdivision ___ % Talking / ___ % Gameplay / ___ % ConceptsWho is going to appear in...
RewardsTier $ ________ Title (optional depending on the site) _________________________________________________Description...
Tier $ ________ Title (optional depending on the site) _________________________________________________Description (can i...
phase 2 During the CampaignEngagementWhat are the planned updates? (used to have people talk more about the project after ...
Media planWhat are the main means of communications to spread the word about the campaign. List themin order of importance...
Alternate PlansWhat do you plan if the campaign fails to get a great start? (less than 10­20% after one week)_____________...
phase 3 Post CampaignProductionDevelopment time: ______ Weeks | People involved now: ____ | People to hire/contract: ____D...
How will you use the exceeding money? Cost          Item / Activity $ _________   ________________________________________...
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Crowdfunding template - dal Workshop Crowdfuture 'Crowdfunding per il gaming'

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Ciro Continisio ha finanziato con successo il suo gioco UFHO2 tramite la crowd, Alessio Ricco invece ha lanciato il suo twinsmatcher senza fare ricorso al crowdfunding.

Obiettivo del workshop è focalizzare le differenze e i punti in comune tra i due approcci per evidenziare problematiche e cercare di arrivare a delle buone pratiche per rendere il finanziamento di un progetto gaming sostenibile a lungo termine.

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Crowdfunding template - dal Workshop Crowdfuture 'Crowdfunding per il gaming'

  1. 1. phase 1 Campaign PreparationProject presentationTitle  ____________________________________________________________________________   Duration _____ daysDescribe your campaign with a Tweet (120 characters)________________________________________________________________________________________________________Describe the game with a Tweet (120 characters). Does it differ from the previous?________________________________________________________________________________________________________Who are you?☐ Corporate with a heart☐ A well­structured team with previous experience☐ An unexperienced developer following a dreamDescribe yourself (or the team) with 3 adjectives________________________________________________________________________________________________________Pitch sentence[project title] is a [category] game for [kind of player] who has [player abilities or skills or needs]unlike [competitor] this game [main difference] and [one key benefit]________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________EndorsementList the people, entities, magazines etc. that you can get an endorsement from, and that canvalidate the claims you make in the campaign presentation________________________________________________________________________________________________________________________________________________________________________________________________________________ Alessio Ricco @alessioricco and Ciro Continisio @ccontinisio for Crowdfuture 2012
  2. 2. VideoDuration of the video ___ mins | Subdivision ___ % Talking / ___ % Gameplay / ___ % ConceptsWho is going to appear in the video? (if anyone)  ___________________________________________________________________________________________________________________________________________________________Describe the feeling you want to transmit (max 200 chars)________________________________________________________________________________________________________________________________________________________________________________________________________________Describe 3 things about your project you want your audience to perceive________________________________________________________________________________________________________________________________________________________________________________________________________________Describe 3 things about you or your team you want people to know________________________________________________________________________________________________________________________________________________________________________________________________________________Create a storyboard of the shots to define the precise order, duration of each shot, andsubdivision into gameplay / talking / concept. Alessio Ricco @alessioricco and Ciro Continisio @ccontinisio for Crowdfuture 2012
  3. 3. RewardsTier $ ________ Title (optional depending on the site) _________________________________________________Description (can integrate title)  ______________________________________________________________________________________________________________________________________________________________________________ Kind ☐ Physical or Mixed / ☐ Digital Availability ☐ Limited to ______ / ☐ No limit Shipping cost Same area $ ____ / Intl. $ ____ Production cost $ ________ Includes previous tiers ☐ Yes / ☐ No Production time (days/10 pcs.) ________Tier $ ________ Title (optional depending on the site) _________________________________________________Description (can integrate title)  ______________________________________________________________________________________________________________________________________________________________________________ Kind ☐ Physical or Mixed / ☐ Digital Availability ☐ Limited to ______ / ☐ No limit Shipping cost Same area $ ____ / Intl. $ ____ Production cost $ ________ Includes previous tiers ☐ Yes / ☐ No Production time (days/10 pcs.) ________Tier $ ________ Title (optional depending on the site) _________________________________________________Description (can integrate title)  ______________________________________________________________________________________________________________________________________________________________________________ Kind ☐ Physical or Mixed / ☐ Digital Availability ☐ Limited to ______ / ☐ No limit Shipping cost Same area $ ____ / Intl. $ ____ Production cost $ ________ Includes previous tiers ☐ Yes / ☐ No Production time (days/10 pcs.) ________ Alessio Ricco @alessioricco and Ciro Continisio @ccontinisio for Crowdfuture 2012
  4. 4. Tier $ ________ Title (optional depending on the site) _________________________________________________Description (can integrate title)  ______________________________________________________________________________________________________________________________________________________________________________ Kind ☐ Physical or Mixed / ☐ Digital Availability ☐ Limited to ______ / ☐ No limit Shipping cost Same area $ ____ / Intl. $ ____ Production cost $ ________ Includes previous tiers ☐ Yes / ☐ No Production time (days/10 pcs.) ________Tier $ ________ Title (optional depending on the site) _________________________________________________Description (can integrate title)  ______________________________________________________________________________________________________________________________________________________________________________ Kind ☐ Physical or Mixed / ☐ Digital Availability ☐ Limited to ______ / ☐ No limit Shipping cost Same area $ ____ / Intl. $ ____ Production cost $ ________ Includes previous tiers ☐ Yes / ☐ No Production time (days/10 pcs.) ________Tier $ ________ Title (optional depending on the site) _________________________________________________Description (can integrate title)  ______________________________________________________________________________________________________________________________________________________________________________ Kind ☐ Physical or Mixed / ☐ Digital Availability ☐ Limited to ______ / ☐ No limit Shipping cost Same area $ ____ / Intl. $ ____ Production cost $ ________ Includes previous tiers ☐ Yes / ☐ No Production time (days/10 pcs.) ________ Alessio Ricco @alessioricco and Ciro Continisio @ccontinisio for Crowdfuture 2012
  5. 5. phase 2 During the CampaignEngagementWhat are the planned updates? (used to have people talk more about the project after donating)________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________What are the surprises? (used to stir attention in media outlets once the campaign has started)________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Risk EvaluationList 5 reasons why the campaign could fail, and the countermeasures Risk factor Countermeasure 1 _________________________________________________ _____________________________________________ _________________________________________________ _____________________________________________ 2 _________________________________________________ _____________________________________________ _________________________________________________ _____________________________________________ 3 _________________________________________________ _____________________________________________ _________________________________________________ _____________________________________________ 4 _________________________________________________ _____________________________________________ _________________________________________________ _____________________________________________ 5 _________________________________________________ _____________________________________________ _________________________________________________ _____________________________________________ Alessio Ricco @alessioricco and Ciro Continisio @ccontinisio for Crowdfuture 2012
  6. 6. Media planWhat are the main means of communications to spread the word about the campaign. List themin order of importance and explain the different approaches to each one.1. _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________2. _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________3. _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________4. _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________5. _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________6. _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Alessio Ricco @alessioricco and Ciro Continisio @ccontinisio for Crowdfuture 2012
  7. 7. Alternate PlansWhat do you plan if the campaign fails to get a great start? (less than 10­20% after one week)________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________What do you plan if the campaign needs one last push near the end? (20% from the goal)________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Stretch GoalsDescribe stretch goals in case the campaign goes unexpectedly well Additions to the project Amount 1 _________________________________________________________________________________ $ _______________ 2 _________________________________________________________________________________ $ _______________ 3 _________________________________________________________________________________ $ _______________ 4 _________________________________________________________________________________ $ _______________ 5 _________________________________________________________________________________ $ _______________ Alessio Ricco @alessioricco and Ciro Continisio @ccontinisio for Crowdfuture 2012
  8. 8. phase 3 Post CampaignProductionDevelopment time: ______ Weeks | People involved now: ____ | People to hire/contract: ____Detail project phases, specifiying the main task and the time frames.Optionally divide the workforce into subteams for different tasks at the same time Weeks Main activity Subteam ________ ___________________________________________________________________ _____________________ ________ ___________________________________________________________________ _____________________ ________ ___________________________________________________________________ _____________________ ________ ___________________________________________________________________ _____________________ ________ ___________________________________________________________________ _____________________ ________ ___________________________________________________________________ _____________________ ________ ___________________________________________________________________ _____________________ ________ ___________________________________________________________________ _____________________How will you use the money? Cost Item / Activity $ _________ ________________________________________________________________________________________ $ _________ ________________________________________________________________________________________ $ _________ ________________________________________________________________________________________ $ _________ ________________________________________________________________________________________ $ _________ ________________________________________________________________________________________ $ _________ ________________________________________________________________________________________ $ _________ ________________________________________________________________________________________ Alessio Ricco @alessioricco and Ciro Continisio @ccontinisio for Crowdfuture 2012
  9. 9. How will you use the exceeding money? Cost Item / Activity $ _________ ________________________________________________________________________________________ $ _________ ________________________________________________________________________________________ $ _________ ________________________________________________________________________________________ $ _________ ________________________________________________________________________________________ $ _________ ________________________________________________________________________________________ $ _________ ________________________________________________________________________________________FailureActions to take if the campaign fails________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Alessio Ricco @alessioricco and Ciro Continisio @ccontinisio for Crowdfuture 2012

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